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Bigger and Better – Product Management Survey Results 2016

Mind the Product

We believe this reflects the development of the product management community and greater recognition of the role that product managers can play within a business, rather than being due entirely to expansion in the reach of MTP. Salaries have gone up in the past three years, although we think that the salary data for 2016 is a little “noisy”.

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Feature prioritization in product management: the key to building products that sell

Product Management Unpacked

Choosing the right feature for the stage of development your product is in can unlock enhanced market performance. . An October 2016 survey by the organization, Mind the Product, asked the question “ What’s your #1 single biggest product management challenge right now?” Who do you listen to?

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Opportunity Solution Trees: Visualize Your Discovery to Stay Aligned and Drive Outcomes

Product Talk

It’s not possible to develop a rich understanding of an opportunity space for multiple outcomes at the same time. The better we understand our customers’ unmet needs, pain points, and desires, the easier it will be to develop successful solutions. What if multiple teams are being asked to deliver the same outcome?

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A Primer on Business Strategy From Hamilton Helmer's 7 Powers

Sachin Rekhi

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit. This is often described as developing an economic moat for your business.

Strategy 212
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Using Embedded Analytics to Drive Revenue

Mind the Product

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. When considering the value of analytics relative to their products overall, survey respondents estimated the value at 54%, up from 45% in 2016.

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Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

A good messaging strategy should have a clear goal, differentiate your brand from the competition, provide personalized messages for a specific audience, and tell the brand story at each stage of the customer journey. Differentiation from competitors. A message strategy guides your communications. The SMART goal-setting framework.

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Growth is getting hard from intensive competition, consolidation, and saturation

Andrew Chen

Facebook and Google now control most of the Top 10 apps in the mobile ecosystem: Source: Nielsen, Dec 2016. During its Q1 2017 earnings call, Facebook told investors that it expected ad revenue was approaching a saturation point, despite major growth in Q1 2017 earnings as compared to 2016. 3 Banner blindness = shitty clickthroughs.