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Messaging Strategies in SaaS: How To Tell the Product Story Through Consistent Messaging Across Different Channels?

Userpilot

Product Manager user persona example by Userpilot. Customers move through multiple channels and platforms while interacting with your brand. Increased purchase: According to a 2016 Nielsen Study , ads that elicit an above-average emotional response from customers enjoyed a 23% greater increase in sales than regular ads.

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6 Reasons Why Boston is a Great Place to be a Product Manager

bpma ProductHub

The Boston area may just be the best place to be a product manager today. Bloomberg compared states based on R&D, productivity, high-tech density, concentration of STEM* employment, science/engineering degree holders, and patents with other areas. Reason #2: One of the highest concentrations of product managers anywhere.

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SiriusDecisions 2016 Summit Recap

Good Product Manager

SiriusDecisions 2016 Summit Recap. Well, if you missed it this year, it was held May 24-27 in Nashville and it was a fantastic event. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events.

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SiriusDecisions 2016 Summit Recap

Good Product Manager

SiriusDecisions 2016 Summit Recap. Well, if you missed it this year, it was held May 24-27 in Nashville and it was a fantastic event. We had 2500+ sales, marketing and product leaders together for 4 days of sharing of new research, practitioner case studies, lots of networking and some fantastic evening events.

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Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning. At Macromedia she was responsible for new products and businesses that leveraged the Flash Player. Don’t miss out… Lea Hickman, Partner, SVPG.

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The Product Adoption Curve in SaaS: What Is It and How To Use It In Your Product Strategy

Userpilot

The five stages of the Product Adoption Curve. The implications of the Product Adoption Curve for Product Management. The implications of the Product Adoption Curve for Product Marketing. How to improve product adoption for your SaaS at each stage of the Product Adoption Curve.

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Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

This need is what led me to think about and design the opportunity solution tree. When I finally wrote about the opportunity solution tree (back in 2016), I knew that it was a big enough idea that I would need to write a book about it. Their primary concern was my reliance on research. The research was important to me.