This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004.
With Scrum came the POs, and with the new POs, came the interest for real Product Management. -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. We started seeing the need for product leadership, even at the largest of companies. -- 2011: "What is a user story?"
The convenience and near-instant gratification offered by apps in the Food and Drink category is a key part of our modern-day lives. Food and drink apps straddle both the physical and digital worlds, and work to blur the lines between the two. The potential reach of food and drink apps is just being realized.
Mobile apps in the Food and Drink category have experienced radical change these last few weeks. The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. Why is your app rating decreasing?
The shift from serving just consumers to serving consumers and companies is a massive one. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore.
Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Our first customer messaging solution. In 2016 we released Smart Campaigns , which addressed the same problem of message orchestration. This approach resonated with a number of customers.
Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. 3:21] How do you view the value of pure research and market-driven research? The most effective sensor is.
Mobile apps in the Media category have experienced an uptick in traffic these past few weeks and months as people scramble to get their hands on the latest news regarding coronavirus. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Why is your app rating decreasing?
It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.
The smartphone app has become the front line of financial competition. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. Uber challenged traditional taxis.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic userresearch can positively impact key business metrics, from acquisition to referral.
Rethinking Pinterests Personalization/UX Strategy [link] In todays digital landscape, personalization isnt just a featureits the foundation of user experience. Nowhere is this more evident than on Pinterest, where billions of Pins are curated into unique feeds for over 400 million monthly users worldwide.
This need is what led me to think about and design the opportunity solution tree. When I finally wrote about the opportunity solution tree (back in 2016), I knew that it was a big enough idea that I would need to write a book about it. I know many authors who use their blog as a way to test content. That was a start.
2020 has been volatile for Finance apps. COVID-19 hit apps in the Finance category with a one-two punch, with heavy increases in usage as well as staggering drops in economic activity. Apptentive published our 2020 Mobile App Engagement Benchmark Report for Finance apps in early March, right as COVID-19 hit North America hard.
This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. Brainstorm your A/B tests.
How can you use knowledge base tools to guide your customers and remove their frustrations while using your product? An in-app knowledge base enables you to take advantage of the self-serve support model for effective customer service delivery. There are numerous knowledge base tools in the market.
What is concept testing and how can it help accelerate your product-led growth ? In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Validate new features by asking users if they helped to achieve their goals.
I think there’s a whole bunch of stuff around trends, where we’re now saying, “If we’re going to make good decisions about what to build, let’s include the customer in the process. Let’s have feedback loops. Let’s test our assumptions. Why do you need to talk to a customer?
If you are a product manager dealing with this, beware that one size doesn’t fit all. An October 2016 survey by the organization, Mind the Product, asked the question “ What’s your #1 single biggest product management challenge right now?” Executives, who are driven by revenue or key customer relationships (often not market based).
Let’s explore the reasons teams engage customers and the challenges they are likely to face in doing so In the past, I have written a post on how to start engaging customers without going into reasons why that may be helpful. Also, in this post, I do not speak about specific techniques to increase value from customer engagement.
Vision: Astro Teller, the leader of Alphabet’s research and development firm X, is widely recognized for employing moonshots as a strategy. The next step is to articulate a radical solution—a solution that would solve the problem if it could somehow exist, even if the product or service sounds like it’s straight out of a sci-fi story.
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive. What is Product-Market fit?
The role will lead a team of PMs and be responsible for increasing the daily active usage of the browser through improving user engagement, retention, and activation. Image] Who would be the best fit for this job? Some mostly focused on the users rather than the technical side of things. Who would be a bad fit for this job?
Customer support has never been a walk in the park. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Shawn Carter , Customer Care Team lead at Aircall.
As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.
Do you want to know how your mobile app engagement data compares to others in your industry? This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. We’ve gathered and analyzed customer engagement data from the mobile apps in the following categories: Finance.
1) Nurturing luck through collaboration and feedback. (2) NPS is sometimes referred to as the most important question – would a customer refer your product or service to someone else? Num 1 problem for product managers and innovators – falling in love with your solution. Tools product managers use. 2) Avoid ambiguity. (3)
As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Stewart: Thinking back to Dribbble in its earliest days, it was fundamentally a place for designers to post work in progress and get feedback.
He’s an individual contributor (IC) PM who leverages AI tools and a suite of productivity systems to get more done with fewer resources (and management layers). This has been my ironclad rule since 2016, at three hypergrowth companies, while PMing multiple teams at once. “Fairness” isn’t coming.
Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.
They are very focused in understanding and solving customer problems (which is a good thing), and usually have an extensive list of problems and opportunities they can tackle. Sometimes just grouping similar feedback that came from surveys, support tickets or even interviews is already a good way to support your quantitative analysis.
Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use in-app Checklists to guide your users.
Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.
Streaks motivate users to keep up a consistent behavior, like logging into an app every day. Fresh Starts give users a clean slate to start over, like setting new goals at the beginning of the year. Kind of fitting here. That’s key when you’re thinking about the metrics your app tracks.
How do you decide what to prioritize or whether to believe what customers and prospects are telling you about your product? In B2B companies, value should ultimately generate profit (get new customers, upsell to current customers, or avoid churn), and it ends up in an equation like this. In fact, some methods are pretty poor.
2016 has been a year when the craft of product management grew, evolved, and matured at a staggering rate! Brant touches on clear foundation such as focusing on customer problems rather than products, and also suggests some structures to help incentivise the kind of innovative behaviours you want. When NOT to Design Sprint. We asked C.
Intercom was created out of an epiphany in a small Dublin coffee shop because we realized that the impersonal, transactional way of doing business online just wasn’t cutting it for customers anymore. We’ll also hear Andrew Chen, general partner at Andreessen Horowitz, talking about the changing landscape of customer acquisition.
In August of 2016, Rachel Hepworth embarked on a unique challenge: start a growth marketing team at one of the most successful startups of this generation – one that had long relied heavily on word of mouth. Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation.
This is another look at how open innovation has evolved and the 12 principles to make it work for an organization…(1) purpose, (2) partner, (3) platform, (4) possibilities, (5) plan… Read what open innovation 2.0 6 steps to being customer-centric and developing products customers want. 3) Start with customer needs. (4)
In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. Testing is changing, how are you adapting?
But even with the cloud’s increasing pervasiveness, on-premise software will not disappear. Talk to any CIO at an enterprise that made a substantial investment in on-premise software vs. SaaS and you’ll gather plenty of anecdotal evidence to that end. But even new enterprise software buyers are investing in on-premise software.
In the education-technology sector, there is one hard-set deadline. It was to create a new online education platform and then transition the newest versions of digital product offerings into that platform. All of this must be launched before the 2016 back-to-school season. The goal was two years in the making.
The UI of your SaaS needs to leave a lasting impression on your users, which is why we’ve compiled a list of 11 top UI designers for you. The list is based on what SaaS owners are recommending in several popular Facebook groups. It takes just one clunky UI element to drive someone away from your site or app. 2: Hatchly.
Video: Developing a Continuous Feedback Loop. Slides: Developing a Continuous Feedback Loop. Essay: Designing Your Product's Continuous Feedback Loop. When embarking on a new project, teams too often treat customerfeedback as a one-time effort.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content