2016 Product Management Product Marketing Strategy 
Intercom, Inc.
MAY 16, 2018
Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.
Good Product Manager
JANUARY 11, 2016
Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. Product Management is Not User Experience.
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The Product Coalition
JUNE 15, 2020
One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? A product-led growth strategy. The secret? It’s cheaper.
Good Product Manager
JANUARY 11, 2016
Improving Product Management in 2016: Strategy vs. Technique. In most sports there are two basic ways to improve — better technique or better strategy. I was recently interviewed by Allan Neil on his new(ish) product management podcast ReadyProductRadio. Product Management is Not User Experience.
Userpilot
APRIL 8, 2022
Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.
Sachin Rekhi
FEBRUARY 16, 2020
Mastering the craft of product management is no easy task. I instead define a product manager as driving the vision, strategy, design, and execution of their product. It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.
Good Product Manager
MARCH 29, 2016
In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. — Jeff Lash (@jefflash) March 10, 2016.
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