article thumbnail

Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Meeting the needs of an enterprise buyer.

article thumbnail

What we Learned at Mind the Product London 2017

Mind the Product

ExecCamp Founder and Author of Lean Enterprise Barry O’Reilly finished off the day with a rousing session on how confident organisations are not scared by the future, but are trying to invent it. The post What we Learned at Mind the Product London 2017 appeared first on Mind the Product. Inventing the Future. What were your takeaways?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Even More Amazing Speakers for #mtpcon London 2017

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry.

article thumbnail

Innovation, SaaS, and Enterprise: Announcing the First Three Speakers for #mtpcon London!

Mind the Product

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. Lea was responsible for the product vision and strategy of the Creative Cloud, transforming Adobe from boxed software to one of the most successful SaaS services in the industry.

article thumbnail

Start making better product decisions: A framework to go with your Agile Process

The Product Guy

Themes are critical building blocks for your product’s strategy, each Theme is usually a statement describing an idea that is critical to the vision of your product. Themes typically describes abstract ideas or concepts critical to your product vision. Below’s an example of how objectives can be structured: Q1 2017. Ions Engine.

Framework 138
article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

Management often believes that poor strategy can be made up by iterating/or pivoting execution, where operational expenditures are relatively low as compared to capital-intensive enterprises. Fortunately, I was paired with a mentor, Vikas Batra, who has several years of product management experience in enterprise telecommunications hardware.

article thumbnail

Monolithic vs Microservices from Product Manager Perspective

The Product Coalition

Photo by Johannes Plenio on Unsplash Enterprise Product Managers are a bit different compared to the others. Even though Product Manager could be a big influence on their system architecture design since Product Managers are the one who knows the product phases, vision, and performance in terms of product market fit.