bpma ProductHub

JANUARY 3, 2017

Kicking off the 2017 BPMA calendar is Alyssa Dver on using Neuroscience to build confidence. While talking to her we realized her deep roots in Product Management in the Greater Boston area all way into Digital Equipment Corporation (DEC) in the late 80s. Contributed by Saikrishna Chavali.

Product Management 105

Product Management Product Manager Management Management 105

Sachin Rekhi

JUNE 25, 2017

I then break down the resources into the way I think about what a product manager does, which is drive the vision, strategy, design, and execution of their product. Each section covers the best practices for each of these four dimensions of product management. Design is the third critical dimension of product management.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

Intercom, Inc.

OCTOBER 29, 2019

As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. Informing our approach to the market. Beyond a certain size, it’s impossible to do without.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

bpma ProductHub

NOVEMBER 4, 2016

Here in Boston, the Boston Product Management Association is on a mission to continue this tradition by organizing mentorships programs specialized for Product Managers and Product Marketing professionals.

Reference 272

Reference Naming Books Development 272

The Product Guy

OCTOBER 9, 2018

We are rapidly approaching a company size where not all strategy can originate with the founder; we need to diversify markets, enter new markets, and have at least points-of-view on emerging markets and how we will address them. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. Leadership Forum. More speakers to come!

User Testing 87

User Testing Data Visualization Workshop Product Research 87

The Product Coalition

OCTOBER 26, 2020

Truly defining the product includes many other things, like which problem it solves, for whom, the value proposition and why it makes sense business-wise ?—?considering considering all relevant points of view including the customers, the market, and the company itself. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an

User Testing 127

User Testing Definition CTO Product Research 127

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

The Product Coalition

MAY 15, 2019

As the name the “Brand Men” suggest the origins of Product Management was truely in marketing. Largely contained to that area, Product Managers were focused on product sales through pulling promotions, price and marketing levers, largely leaving the development of the actual product to others.

Product Management 92

Product Management Product Manager User Testing Product Research 92

Mind the Product

JANUARY 23, 2017

Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops, more networking events around the conference, and more fun than ever before. Melissa Perri is a Product Manager, UX Designer, and speaker based in New York City.

Research Software 70

Research Software User Testing Customer Experience Workshop 70

Bain Public

JUNE 7, 2020

A cohort of 16 students will participate in four different workshops that range from business model canvas to product/market fit, fundraising & legal, and storytelling for entrepreneurs. Title: Women’s Founder Project: Product/Market Fit. Session Information. Date: June 27th.

Workshop 52

Workshop Customer Experience User Testing Leadership 52

Intercom, Inc.

OCTOBER 8, 2018

“We’re having yet another existential crisis about who we are and what we do” Meanwhile, in company leadership meetings everywhere, this is what’s going on. Marketing, that other small thing, down there in purple, squeezed in between a bunch of other things. Here’s a classic example.

Analytic Tools 220

Analytic Tools Research Software User Testing Data Visualization 220

Product Innovation Educators

SEPTEMBER 1, 2017

It’s a critical perspective and one successful product managers and business have… [link]. How product managers can avoid bias. A colleague recently told me about the overt biases of a market researcher he worked with. Product management career ladder – what associates, PdMs, directors, and VPs do. More at [link].

Data Visualization 48

Data Visualization Customer Feedback Product Management Product Manager 48

Bain Public

MARCH 20, 2021

He held leadership roles at Bay Area startups and high growth organizations like WatchMojo -- helping establish product functions, as well as large strategic consulting companies such as Edelman where he organized product-led initiatives across national/regional offices. Flash Belt 2008, Minneapolis, U.S. About Paul Ortchanian.

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Good Product Manager

JANUARY 29, 2017

Take the 2017 SiriusDecisions Product Management Tools Survey now ! Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. Applying Agile to Marketing. and How Microsoft Applied Agile Marketing to Office365.

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Good Product Manager

JANUARY 29, 2017

Take the 2017 SiriusDecisions Product Management Tools Survey now ! Wednesday, February 8 : I’ll be moderating a panel discussion on How To Enable Sales for the San Francisco Product Marketing Meetup. Applying Agile to Marketing. and How Microsoft Applied Agile Marketing to Office365. SFCQu1kJTD. .

Reporting Tools 60

Reporting Tools Product Management Product Manager Product Research 60

Business of Software Conference

JULY 29, 2019

Speakers include Rahul Vohra (Founder/CEO, Superhuman), Wade Foster (Founder/CEO, Zapier), Jane Austin (Director of Product Design, Babylon Health), Jared Spool (Founder, UIE), and many more. We’ve grouped them into 6 categories, for you to browse easily: Leadership. Product & UX. Sales & Marketing.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Revulytics

DECEMBER 12, 2019

Gartner first included software usage analytics in its Hype Cycles in 2017 and defines it as “the detailed tracking and analysis of users’ interactions within a software application. Data privacy legislation in many markets makes disclosing that this data is being held a legal obligation, generally with a right-to-access requirement as well.

Analytic Tools 70

Analytic Tools Data Visualization Feedback Software Research Software 70

bpma ProductHub

APRIL 10, 2017

The discussion topics were inspired by a blog post from Fresh Tilled Soil on Building a Product Roadmap. Boston Women in Product (BWP) hosted “Product Roadmaps: A Roundtable Discussion” on March 28th, 2017. Creating a Focused Product Roadmap. Here are some insights from the discussion.

Roadmap 150

Roadmap Customer Feedback Feedback Software Data Visualization 150

Business of Software Conference

MARCH 5, 2021

Hey I’m Paddy, and for the last 3½ years I’ve been heading up all things Marketing at Business of Software. I joined Business of Software in September 2017 as a fresh-faced and inexperienced marketer. On my 5th day in the job we flew to Boston to run BoS USA 2017. 4 Lessons The BoS Community Taught Me. Adios, BoS.

Customer Experience 52

Customer Experience CTO Events Customer Feedback 52

Mind the Product

MAY 25, 2018

After the 12-week build, a team of three was tasked with validating and growing the product: myself, and two talented marketers. Until this point, we’d had to improvise with our growth tactics, and growth had been entirely marketing or partnership driven. Support from the senior leadership team also shot up.

User Testing 111

User Testing Weak Development Team Onboarding KPIs Customer Experience 111

Mind the Product

MARCH 23, 2017

Mind the Product London 2017 on September 8 will be better than ever, with more workshops, more networking, and more fun than ever. But most importantly #mtpcon will, as usual, bring you the best minds in product from around the world for a day full of thought-provoking insight, inspiration, and learning. Scott Berkun, Author.

Research Software 81

Research Software Enterprise User Testing Workshop 81

The Product Coalition

APRIL 5, 2018

Back in Q1 of 2017, in my quest to create proprietary products and innovations to link past video views and engagement to future video projects, I had heard about algorithms that can learn from data without relying on rules-based programming. I work closely with CSuite leadership teams towards product-market fit and operating at scale.

Artificial Inteligence 60

Artificial Inteligence Data Visualization Analytic Tools Research Software 60

The Product Coalition

JANUARY 21, 2017

Spend as much time as necessary to become an expert in all details relating to the medium, the industry, the market and the audience of the product so to provide direction for creating monetizable customer value. I thrive in middle market and scrappy startup environments, where everyone does a little of everything.

Framework 60

Framework User Testing User Friction Customer Experience 60

Bain Public

AUGUST 13, 2019

Our research indicates that having an established formal product management process or methodology is a critical first step to executing a solid product strategy. It must be consistent, based on best practices and focused on adopting a structured system of prioritizing market input. You need to meet market expectations"?—?Paul

Data Visualization 40

Data Visualization User Testing Reporting Tools Development 40

Userpilot

JULY 30, 2021

The product manager role can vary greatly, especially because of factors like: Company size and company culture. Type of product (B2B, B2C). Adjacent roles (customer success, design, product marketing, etc.). Product leadership style. In general, these are the responsibilities of a product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Intercom, Inc.

MARCH 22, 2018

That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. I was on a small web property that didn’t have a lot of funding and no marketing, and we had to figure out how to grow it, so that was a great experience. We raised a $1.5-million now Homeadvisor).

Analytic Tools 189

Analytic Tools Reporting Tools Data Visualization User Testing 189

The Product Coalition

MAY 6, 2017

The Parking Lot Every input, idea and feature request you get from the outside world (customers, executives, sales or marketing teams, etc.) Is this a monetizable market opportunity? The best product managers think strategically. Will the feature allow me to acquire new customers, speed time to market, etc.

User Testing 60

User Testing Customer Experience Product Research Vision 60

Bain Public

APRIL 1, 2018

Back in Q1 of 2017, in my quest to create proprietary products and innovations to link past video views and engagement to future video projects, I had heard about algorithms that can learn from data without relying on rules-based programming. I work closely with CSuite leadership teams towards product-market fit and operating at scale.

Artificial Inteligence 40

Artificial Inteligence Data Visualization Analytic Tools Research Software 40

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Mind the Product

NOVEMBER 13, 2019

Then, two years into the role, she took a professional product management training and exam to become a Certified Product Manager and a member of the Association of International Product Marketing and Management (AIPMM) body. Support From Within. ” Spotting the Trends.

Product Management 106

Product Management Product Manager Customer Experience Management 106

Business of Software Conference

JULY 26, 2016

Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Talks from BoS USA 2017. Talks from BoS Europe 2017. Eric Ries: The Startup Way.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Gainsight

MAY 7, 2019

Dan Olsen, Founder/Author of Lean Product. Dan Olsen is a well-known PM consultant and the author of the bestseller, “ The Lean Product Playbook ,” a practical guide to achieving product-market fit. Follow this Product industry influencer: LinkedIn | Twitter | Blog. Catch this Product influencer at Pulse 2019!

Technical Review 49

Technical Review Product Research User Testing Customer Experience 49

Mironov Consulting

APRIL 19, 2017

Driving agreement about what’s generally part of the product manager’s responsibilities and what’s not. Sales should do most product demos (not Product); Engineering should do QA testing (not Product); Marketing should design customer collateral (not Product).

User Testing 40

User Testing Customer Experience Agile Roadmap 40

Business of Software Conference

JULY 2, 2019

So I’m here to tell you some things that companies do that really irritate designers so you can learn from their mistakes and you can succeed in hiring and retaining talent in this really competitive market. This shows to me that you don’t really understand design leadership and you’re not ready for it.

Weak Development Team 40

Weak Development Team Research Software User Testing Analytic Tools 40