Mind the Product

JUNE 13, 2018

Ivy is currently the Vice President of Design for the Hardware Product Area at Google, which was officially formed in 2016. In 2017, she and her team launched a family of consumer hardware products ranging from smartphones to smart speakers, earning 26 different design awards. Joe Leech, Product Strategy Consultant.

User Testing 87

User Testing Data Visualization Workshop Product Research 87

Mind the Product

MAY 25, 2018

The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. The initial vision was to.

User Testing 109

User Testing Weak Development Team Onboarding KPIs Customer Experience 109

Product Innovation Educators

SEPTEMBER 1, 2017

A colleague recently told me about the overt biases of a market researcher he worked with. In this case, the researcher admitted that he focused on data that helped him defend his perspective of product strategy and ignored data that didn’t support his position. 5 actions that make product marketers successful.

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Data Visualization Customer Feedback Product Management Product Manager 48

Innovatemap

AUGUST 12, 2021

That said, there’s also little room for forgiveness when it comes to poorly-crafted, slow-moving and non-intuitive digital products. When I started collaborating with investors in 2017, one of the most common pains I heard was about increasing deal flow. Be clear who your product is for so that it’s clear who it is not for.

Startups 52

Startups Product Research User Testing Research Software 52

Dear Strategy

MARCH 2, 2020

On this episode of Dear Strategy, we analyze a story about a company that launched a product through a crowdfunding site but didn’t ultimately deliver the product that they originally promised. Back in 2017, I co-hosted a podcast called Making It Real. Dear Strategy: Episode 106.

Vision 52

Vision Branding Naming Workshop 52

The Product Coalition

MAY 15, 2019

this was the creation of the Product Owner role. When I created the Product Owner role, I gave it more responsibility for product strategy and revenue generation than a Product Manager. I specifically pulled the best Product Manager Easel Corporation had out of Product Marketing and retrained him.

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Product Management Product Manager User Testing Product Research 92

Mixpanel

JANUARY 12, 2023

Keyword research answers an important question: What words do people use to describe the pain point your product solves—at scale? It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. Merge research-backed copy with company strategy. Plaid’s homepage today.

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Data Visualization User Testing Research Software Product Research 115

Userpilot

JULY 30, 2021

The product manager role is responsible for understanding what customer problems to solve and what success looks like for a product. The different types of product managers include the traditional product manager, the product owner, the growth product manager, the technical product manager, and the platform product manager.

Feedback Software 98

Feedback Software Research Software Reporting Tools Product Research 98

Indicative

SEPTEMBER 4, 2018

352 billion dollars: that’s how much businesses worldwide spent on enterprise software in 2017. This is especially true for marketing and product professionals. Marketing and product development are all about strategy, and you should pay attention to ways a new software choice can bring new insights to these departments.

Data Visualization 73

Data Visualization Feedback Software Analytic Tools Dashboard 73

Indicative

SEPTEMBER 7, 2018

352 billion dollars: that’s how much businesses worldwide spent on enterprise software in 2017. This is especially true for marketing and product professionals. Marketing and product development are all about strategy, and you should pay attention to ways a new software choice can bring new insights to these departments.

Data Visualization 71

Data Visualization Feedback Software Dashboard User Testing 71

The Product Coalition

MAY 6, 2017

It comes top down, it guts your strategy, it unbalances all the hard work you put in prioritising and forces you to make difficult trade-offs. I am a VP Product who has experienced different levels of product management positions and has learning’s to share. Originally published at reflektions.com on May 6, 2017.

User Testing 60

User Testing Customer Experience Product Research Vision 60

Bryce York

NOVEMBER 27, 2016

Sean also popularized the term product/market fit and coined the term growth hacking. The days of traditional interruption marketing are dead. Universities mightn’t have noticed, but marketing success isn’t measured by impressions and exposure anymore. A Case Study from LogMeIn. … three years?

Research Software 52

Research Software Analytic Tools Reporting Tools User Testing 52

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie: Oh, I have the mic.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Intercom, Inc.

OCTOBER 29, 2019

As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. Authoritative, actionable strategies on how to grow your business. A substitute for strategy or planning. Informing our approach to the market. Assessing progress on our strategy. Download The Growth Handbook.

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User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Coalition

AUGUST 24, 2021

venture capital investments, 1995–2017: [link] The burst of the bubble (also known as the dot-com crash ), took place in the early 2000s and was a critical turning point for the technology industry. Throughout his experience, Blank had noticed that there are common patterns that many successful companies have followed when building products.

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User Testing Development Customer Experience Product Research 145

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. What is a marketing technology stack? Strategy first, technology second. But here’s the thing: a tool is not a strategy.

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Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

FEBRUARY 1, 2018

Adam: Rachel, you’re leading growth marketing at one of the fastest growing software companies of this generation. How did you get yourself into that position? After I had left, we started to see that we had product-market fit. It’s what we spent most of 2017 building out. We got sales leads.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Userpilot

JANUARY 10, 2022

86% of buyers are willing to pay more for a product if they have a better customer experience. Customer success strategies focus on helping customers achieve their goals in the long term while customer support centers around short-term solutions. Let’s get started! There are five key metrics you can use to measure customer success.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. I love building products, building teams, building companies. Short on time?

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

APRIL 30, 2021

Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play. This is especially true if none of your founding team members have any deep marketing strategy expertise.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Intercom, Inc.

OCTOBER 8, 2018

All of them will break up into lots of other sub-functions, like marketing will have events and communications, and public relations, and brand, and demand generation and a whole bunch of other things. Your Sales team knows your product's failings better than you do. — Paul Adams (@Padday) November 30, 2017.

Analytic Tools 220

Analytic Tools Research Software User Testing Data Visualization 220

Userpilot

JANUARY 28, 2022

As a SaaS owner or product marketer, you definitely know that success is highly dependent on good customer experience optimization. After all, customer success is directly tied to customer lifetime value and feature adoption which makes it even more important to keep the customer’s experience positive. Customer churn rate.

Customer Experience 98

Customer Experience Feedback Software Analytic Tools User Testing 98

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

The Product Coalition

JANUARY 21, 2017

As someone who is at the intersection of a lot of critical information in your organization, you are in a unique position to repeat-repeat-repeat and make sure they understand why it’s important to align features with the primary company objective. A good strategy backed by a decision-making framework is critical.

Framework 60

Framework User Testing User Friction Customer Experience 60

Business of Software Conference

JULY 2, 2019

So what I mean by this is that you have people as I said who have these skills allow them to uncover an unmet need, to innovate to ensure a product market fit, to stop you building the wrong thing which is massively money saving and also to create products that are such a joy to use that people evangelize about them.

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Weak Development Team Research Software User Testing Analytic Tools 40

Intercom, Inc.

MARCH 22, 2018

million round of venture funding from First Round Capital and others, scaled the team, got somewhat of product/market fit, but ended up selling early to TaskRabbit. Upon joining that team, I led online marketing and user acquisition growth for about a year. Adam: Did Thumbtack also reach product/market fit faster?

Analytic Tools 189

Analytic Tools Reporting Tools User Testing Data Visualization 189

Userpilot

APRIL 26, 2022

By this time the year was 2017. It’s true that sometimes innovation is not well-received because the market is not yet ready for it. Userpilot was given expert advice from Prowly’s CEO Joanna Drabent about how to find product-market fit. Understanding the market for SurferSEO. Lucjan Suski on growth strategies.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98