Product Talk

JULY 12, 2017

They interview customers , run usability tests, and conduct A/B tests. 9:16] Continuous Customer Interviews. [20:12] Articles: Customer Interviews. Articles: Customer Interviews. Hypothesis Testing. The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments.

Product Research 270

Product Research User Testing Data Visualization Research Software 270

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Mind the Product

DECEMBER 15, 2017

In this illuminating talk from Mind the Product San Francisco 2017 Janna Bastow, Co-Founder of Mind the Product and Co-Founder and CEO of ProdPad, shares her own stories of dealing with people, and how she handles the toughest part of the job. People are unpredictable, they have strong opinions and unconscious biases.

Research Software 0

Research Software Product Research Data Visualization User Testing 0

Product Talk

MARCH 16, 2022

From there, an effective team is doing two key research activities week over week. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions. Assumption testing is evaluative. And assumption testing is the best way to do that. Assumption testing is evaluative.

Research Software 316

Research Software Product Research User Testing Data Visualization 316

Product Innovation Educators

JULY 4, 2022

How product managers can get customer insights from a community to create a competitive advantage. I wanted to learn how this company creates competitive products, differentiating on cost while offering comparative capabilities that equates to much higher value for customers. The leading brand cost about $150.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Mind the Product

SEPTEMBER 10, 2017

The process is based around Research, Design, Prototype and Testing, but it also needs a focus – what Blade calls a “centreline experience”. This centreline experience is the thing that your users can’t do without, and they won’t engage with you unless you have it. Compare and Contrast. Quality Design. Being Human.

Research Software 172

Research Software Product Research Data Visualization User Testing 172

Product Innovation Educators

AUGUST 25, 2017

Tips for conducting consumer and market research for new products. What you can learn from user behavior to improve aspects of products. Too often applications ask users to do more than is really needed. Each “ask” is another hurdle for customers. Discover where DT fits and where it doesn’t in this article [link].

User Testing 120

User Testing Market Research Product Research Research Software 120

Intercom, Inc.

OCTOBER 13, 2020

We are at the start of a revolution in customer communication, powered by machine learning and artificial intelligence. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. Resolution Bot is a product that automatically answers the repetitive questions faced by customer support teams.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Intercom, Inc.

OCTOBER 29, 2019

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. As Intercom’s business grew rapidly in 2017, we found ourselves at this exact crossroads. We could no longer assume all our customers had uniform needs and could be reached the same way.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Product Talk

JANUARY 31, 2024

Describing the early phase of her discovery journey, Leann says, “Thinking back to where we started, it was in two areas—doing more interviews with our users and focusing on opportunities instead of solutions.” We started continuous discovery in two areas—doing more interviews with our users and focusing on opportunities instead of solutions.

Product Research 312

Product Research Reporting Tools Feedback Software Customer Communications 312

Intercom, Inc.

APRIL 5, 2018

If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. As VP of Marketing and Growth at Duolingo through 2017, improving retention was the top priority of Gina Gotthilf. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.

Customer Experience 223

Customer Experience User Testing Customer Feedback Analytic Tools 223

Intercom, Inc.

MARCH 28, 2018

The prevailing view of customer support is that it’s a cost center, and that companies are always looking to lower those costs. At Intercom, we have learned that investing in real-time support, with response times under 5 minutes, can actually turn customer support into a revenue driver. Putting real-time support to the test.

Customer Experience 213

Customer Experience User Testing Product Research Reporting Tools 213

Userzoom

MAY 23, 2018

Exploring the basics of creating and testing UX prototypes. The best user experiences don’t happen by luck. UX designers and researchers follow an iterative process – testing pieces and versions of the product and making improvements along the way, until, in the end, you’ve got a thoughtful and useful product that people love.

Product Research 89

Product Research User Testing UX Testing 89

Product Talk

FEBRUARY 21, 2024

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

User Friction 314

User Friction Customer Experience Customer Feedback Analytic Tools 314

Mind the Product

SEPTEMBER 27, 2017

For the recently-formed group-wide product team at Tes, our first major excursion as a group was to MTP 2017 – Europe’s largest gathering of product managers with more than 1,500 attendees. So we reached out to our friends at Mind the Product, who were happy to share honest feedback from real product managers.

User Testing 110

User Testing Customer Experience Feedback Software Education 110

Product Innovation Educators

OCTOBER 20, 2017

6 steps to product-market fit. (1) 1) Determining your target customer, (2) Identifying underserved customer needs, (3) Defining your value proposition, (4) Specifying your Minimum Viable Product (MVP) feature set, (5) Creating your MVP prototype, and (6) Testing your MVP with customers. More at [link].

User Testing 120

User Testing Customer Feedback Product Marketing Marketing 120

Intercom, Inc.

NOVEMBER 5, 2018

A great customer experience today is about meeting people where they already are. And today, there’s one channel where more potential customers are than any place else: messaging and live chat. A recent study from Twilio showed that nine out of ten consumers said they want to be able to use messaging to talk to businesses.

Reporting Tools 239

Reporting Tools User Testing Data Visualization Customer Experience 239

Userzoom

AUGUST 6, 2019

Katja Borchert, Senior Product Owner & UX Researcher, and Pietro Romeo, UX Researcher, reveal practical and leftfield examples of user research at FlixBus in their presentation ‘Don’t Guess It, Test It!’. I joined FlixBus in 2018 as a Senior Product Owner and researcher. We know our users, of course.”

User Testing 101

User Testing Product Research Presentation Research Software 101

UX Planet

FEBRUARY 2, 2024

The potential of quantum computing and artificial intelligence to enhance user research User research is crucial for the human-centered design of digital products and services. By deeply understanding users’ needs, desires, and contexts, companies can create meaningful solutions that address real human problems.

User Testing 98

User Testing Research Software Product Research Artificial Inteligence 98

Intercom, Inc.

JUNE 18, 2018

A few years ago, we had a seemingly simple problem to solve: our customers needed an easy way to set realistic expectations around their response times to conversations in our Messenger. That tiny, seemingly obvious improvement turned out to be the most upvoted update we shipped in 2017. The whole process took a while.

User Testing 222

User Testing Research Software Customer Experience Product Research 222

Mind the Product

FEBRUARY 1, 2018

Consumer adoption of voice-based products has grown to the point where businesses need to understand what voice-based experiences can mean to them. The test-and-learn approach my colleagues at Moonshot and I use is an adaptation of the Design Sprint. challenge by offering a test-and-learn approach that minimizes risk.

User Testing 156

User Testing Research Software Analytic Tools Product Research 156

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. Strategy first, technology second.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

AUGUST 24, 2021

venture capital investments, 1995–2017: [link] The burst of the bubble (also known as the dot-com crash ), took place in the early 2000s and was a critical turning point for the technology industry. Many of those companies would spend that money on building their software without sufficiently interacting with their customers.

User Testing 158

User Testing Development Customer Experience Product Research 158

Alchemer Mobile

APRIL 24, 2018

In late 2017, my team launched instant transfer on Venmo. With increased competition in the p2p space, we felt that this was the right time to launch the feature, especially because we knew our users would find it valuable. Sellers have to think of new ways to target customers with meaningful content.

User Testing 203

User Testing Customer Experience Artificial Inteligence Naming 203

Product Talk

SEPTEMBER 13, 2017

Teresa Torres presented ‘Critical Thinking for Product Teams’ at Mind the Product London on September 8, 2017. While alumni associations (our customers) loved our product, alumni (our end-users) did not. But research on brainstorming shows that when we generate more ideas, we generate better ideas.

Product Research 266

Product Research Research Software User Testing Data Visualization 266

Product Talk

AUGUST 10, 2016

I hope to have the book ready by early 2017 and I’ll be blogging bits and pieces along the way. It’s easy for teams to work along both dimensions of product discovery—working to understand their customer’s context and iteratively testing their ideas—but that doesn’t mean they know how to connect the two sets of activities.

Research Software 279

Research Software Product Research User Testing Customer Experience 279

Product Innovation Educators

OCTOBER 27, 2017

Products outside the norms of a category create anxiety for consumers. Researchers found that consumers are curious when products are different from what they expect, but if they are too far from the norm, they will resist it. Test-driven product management. Read about testing from a Farmstead product manager… [link].

User Testing 120

User Testing Customer Feedback Product Research Product Manager 120

Intercom, Inc.

APRIL 12, 2018

Dribbble was bootstrapped for nearly a decade before being acquired in early 2017, when Zack joined, and it was already profitable too. Stewart: Thinking back to Dribbble in its earliest days, it was fundamentally a place for designers to post work in progress and get feedback. He’s also a mentor at Reforge and 500 Labs.

Feedback Software 215

Feedback Software Analytic Tools Research Software Reporting Tools 215

Melissa Perri

JULY 14, 2016

We had learned so much about what was preventing users from signing up on the site, and it was a lot clearer which direction in which we should be going. BUT we still had to test our ideas. To create a front of the funnel website that markets to our target users and converts them.” This isn’t a strategy, this is a plan.

Product Strategy 306

Product Strategy Onboarding KPIs Strategy Transportation 306

Mind the Product

MAY 25, 2018

In 2012, when I was working as part of the JustGiving team responsible for innovative products and disruptive business models, we decided to test how people could raise money for non-charitable good causes. From there we put together a basic roadmap and started writing user stories. 2014 – Testing and Growing the Team.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

Usersnap

JUNE 11, 2019

In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. Testing is changing, how are you adapting? William A Foster.

Analytic Tools 85

Analytic Tools Feedback Software Reporting Tools Data Visualization 85

Product Innovation Educators

NOVEMBER 17, 2017

PDMA 2017 conference was one of the best yet! 1) Confirm product/market fit, (2) test a hypothesis, and (3) enter the market. Product management and content marketing share a focus on understanding the customer served. It was an incredible experience for the boys, mentors, and my assistant coach. You’ll love it.

Customer Feedback 120

Customer Feedback Product Manager Product Management Customer Experience 120

Alchemer Mobile

OCTOBER 9, 2018

Customer experience strategies shouldn’t be created in a vacuum, but it’s hard to know how to create a CX strategy that exceeds customers’ expectations without first understanding them. We hosted a CX-focused panel at this year’s Customer Love Summit. How do you gather customer feedback today? Christy: Yeah.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Mind the Product

NOVEMBER 12, 2018

In December 2017, we launched our web app in over 100 languages. By June this year, more than half of our 10 million plus monthly active users were publishing designs on Canva in languages other than English. This translation of Canva’s template categories comes from extensive SEO research.

Research Software 172

Research Software User Testing Software Review Product Research 172

Mind the Product

SEPTEMBER 29, 2017

In this incredible talk from Mind the Product London 2017, Jake Knapp shared how he developed the Design Sprint, and how to do them well. In 2009, Jake and his team decided they wanted to change this so they could prototype a product more effectively, to test demand and help them make better decisions. Test with users.

Research Software 151

Research Software User Testing Airlines Software Review 151

Mind the Product

AUGUST 9, 2017

By continuously increasing the number of third-party devices that its voice service assistant Alexa can integrate with, Amazon is making sure its user base keeps growing. between 2017 and 2022. Consumer research confirms that customer confusion is holding back progress in the smart home market. billion by 2022.

Artificial Inteligence 156

Artificial Inteligence Research Software User Testing Product Manager 156

Mind the Product

OCTOBER 6, 2017

In this inspiring talk from Mind the Product London 2017, Blade Kotelly shares a process that he says will give you the best chance to innovate, although it doesn’t necessarily guarantee success. The process is based around Research, Design, Prototyping and Testing, but it also needs a focus – what Blade calls a “centreline experience”.

User Testing 142

User Testing Product Research Customer Experience Research Software 142