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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?

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Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report

Alchemer Mobile

They need to be able to understand the analytics behind customer interaction and response rates so they can make data-driven decisions. In 2018, companies reached out to 25% of their customer base ; on Android, the rate was 21% while on iOS, it was 28%. Looking at individual systems, the response rate is 94% on iOS and 88% on Android.

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The Future of Digital Health: Realities vs Opportunities

The Product Coalition

Growing market investments indicate that digital health solutions are becoming more sophisticated and widely accepted. In today’s healthcare, digital technology is becoming increasingly vital. The multifaceted service platform is the solution to the industry’s key challenges.

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Embedded Analytics, Everywhere

Speaker: Dean Yao, Director of Marketing at Jinfonet

What's the next big trend in analytics software and applications? You've probably used it without even knowing: embedded reporting and analytics. They also want to provide what their users ask for: reporting and analytics from within the context of the applications they are already using.

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Inside the AI Revolution in Digital Banking UX: Case Studies, Data, and Strategic Takeaways

UX Planet

The payoff is already visible in richer digital experiences, sharper personalization and faster, safer service. Overall, banks that deployed AI at scale in 2024 reported significant improvements in digital channel usage and customer feedback. Within this landscape, banking/financial services is a leading adopter of AI.

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Women in Product, Women in SaaS – Stories from 9 Inspiring Female Influencers in Tech

Userpilot

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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How and Why: Embedded Analytics Interfaces For Your SaaS Product

Speaker: Sam Owens, Product Management Lead, Namely Platform

Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. Evaluated their options for building a solution themselves or buying something.

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A Win/Win for Your Product - Embedding Analytics for Product Success

Speaker: Stewart Rogers, VP Products, Lambda Solutions

Your innovative, early adopter type Customers want not only access to it all, but the reporting and analytics capabilities to analyze it all. The rest of your Customers crave better reporting. How can you use measure product usage data to effectively enhance the solutions? Your product is drowning in data. There is more.