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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Right off the bat, Kristen acknowledges that the freemium model isn’t a universal cheat code for winning sales. The beauty of the freemium model in an enterprise setting is that the supplier due diligence process is already much further along. Listen to the full episode above or check out Kristen’s key takeaways below.

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Product Management 2019: Year In Review

ProductPlan

With your support, we dove into the most result-driven strategies, popular frameworks, and groundbreaking leaders who changed the product management landscape. In 2019, most product managers are using metrics to make decisions. And now product managers are communicating the strategy using data-driven roadmaps.

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How to leverage in-app marketing for growth in 2019

Intercom, Inc.

This can be anything from in-app notifications and messages , to tooltips, splash pages, hard-coded user interface (UI) copy, banners or modals. Why you need an in-app marketing strategy. Whatever your app does to make your users’ lives easier, here are three ways an in-app marketing strategy can help you keep more users around.

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The Key for Company Growth in 2019

The Product Coalition

Even if you work for a company that is a house-hold name , you probably have heard inner rumblings on how to implement more effective strategies to reach a wider market and attract new users. There are a number of different marketing methods that businesses are turning to in 2019. or if you are looking to become that person?

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How to Hire an Engineering Consultant

The Product Coalition

In today’s competitive business environment, technology is increasingly shaping the strategies that companies develop to try to outdo their competition. One of the main examples of this are the customized software applications that companies are rushing to develop to allow them to better connect with their users. Let’s dive right in.

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Why Accessibility Matters in a Post-Pandemic, Majority-Digital World?

The Product Coalition

A practical look at how and why software designers can ensure digital services can be used by everyone. Many worked from home on tasks ranging from organising team activities via Slack, analysing data and collaborating on documents via Google Docs, to discussing strategies via Microsoft Teams and coaching clients via Zoom.

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In Pursuit of the Checkered Flag: The Challenge of Developing a Driverless Race Car System

Product Management Unpacked

This first-ever racing challenge, launched in late 2019, pitted student teams from universities around the world against each other in a multi-stage competition to program Dallara AV-21 racecars to race autonomously at a final fall 2021 event at the Indianapolis Motor Speedway. It really is a huge team effort.