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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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A Decade of Product Management

Melissa Perri

2019: "How do I hire a Chief Product Officer? 2019: "I'm going to get my MBA so I can be a product manager." 2019: "I have 800 Product Owners who have never done the role before, can you help train them?" 2019: "Duh, of course I want my people talking to customers. 2019: "Product reports to the CPO."

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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback. You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. Now, more than ever, your customers want to be heard.

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Usability testing: the complete guide

UX Planet

How to plan, conduct and report usability studies. Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Photo by KOBU Agency Usability testing is a user experience (UX) research methodology carried out to uncover problems and opportunities in a design.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

There are many frustrated customers who feel that basic information like returns and refunds are not accessible, and that they are not getting the customer support that they need. This begs the question: what’s the best way to increase customer retention? How to build effective Self-Service mechanisms.

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Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

The COVID-19 pandemic has more and more people using app-based food delivery services, and QSRs are seeing an influx of mobile payments at their drive-throughs with the closure of dine-in establishments. See actionable strategies for engaging with customers during this difficult time here. Mobile Customer Sentiment.