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productboard recognized on the 2020 Enterprise Tech 30

ProductBoard

Private enterprise tech companies are driving business growth and innovation globally, but unlike public companies or their B2C counterparts, it can be difficult to tell which have real momentum and business potential.

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. 3 B2C support trends and lessons learned.

B2C 118
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5 Product Management Conferences Not to Miss in 2020

Revulytics

If you’d like to immerse yourself in product management learning alongside fellow product leaders in 2020, here are our top picks that you don’t want to miss: Mind the Product, San Francisco, CA. Date: July 13-14, 2020. The majority of the attendees are from business and enterprise software/SaaS, consumer and web. ProductCon.

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S.H.O.P.: Making a Habit of it

Intercom, Inc.

So while these shifts in consumer behaviors may be expedited by current circumstances, many unexpected industries were already exploring how to adopt B2B strategies for B2C – without losing the personal customer relationships that are at the core of their businesses. Learning from B2B. This time, it’s personal.

B2C 221
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How Do Aha Moments Lead to Feature and Product Adoption?

Userpilot

For example, in the screenshot below, you can see that we’ve defined them as users on paid plans (Standard and Enterprise) who have completed an event inside the product but have been inactive for 30 days. Aha moment examples from famous brands Let’s wrap up by analyzing the Aha moments for a handful of B2B and B2C products.

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Get Fired Up for Pulse Everywhere 2021

Gainsight

Peacock, HBO Max, Quibi (RIP) all launched in 2020 to an already crowded marketplace of over 15 unique television streaming services. SaaS businesses have also seen a rise in 2020 as a result of everyone staying at home to live, work and play online. There is a growing war for consumer attention that both B2C and B2B businesses face.

B2C 52
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Is the Freemium Business Model Right for Your SaaS?

Userpilot

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Why Does Freemium Make More Sense for B2C and SMB-B2B?