article thumbnail

Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? One of the most critical pieces to this puzzle is first understanding how your app compares to others in this industry and then tracking the changes you’re seeing against these benchmarks. Above all, benchmarks can help you understand why.

article thumbnail

Travel Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

If there’s one industry that was impacted the most by COVID-19, it might be the travel industry. One of the primary locations that travel brands interact with customers is through their mobile apps. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes.

Travel 147
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Mobile Customer Feedback is More Important than Ever for Finance Brands

Alchemer Mobile

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

article thumbnail

Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? One of the most critical pieces to this puzzle is first understanding how your app compares to others in this industry and then tracking the changes you’re seeing against these benchmarks. Above all, benchmarks can help you understand why.

article thumbnail

Research Report: The State of Community Management

In short, a well-maintained community will provide immense brand value and elevate the customer experience. Each year, the Community Roundtable seeks to explore and assess community and the community profession, revealing key insights indicative of how the industry itself is evolving. Internal Communities Reveal Untapped Potential.

article thumbnail

Building your Brand Through Social Media

The Product Coalition

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. billion, according to a 2020 report. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions.

Branding 140
article thumbnail

The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 2020 Mobile App Engagement Benchmark Report. We also break this report down even further by industry: Lifestyle.