Alchemer Mobile

DECEMBER 31, 2020

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. 2020 Mobile App Engagement Benchmark Report. Revive Your Product Roadmap. Food & Drink.

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Data Visualization Marketing User Testing Feedback Software 147

Alchemer Mobile

JUNE 24, 2020

As a result, 2020 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. To unlock mobile sentiment data, you must measure shifts in customer emotion over time. Measuring and acting on both is critical to customer experience success.

User Testing 227

User Testing Customer Experience Customer Feedback Feedback Software 227

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. In This Issue.

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Magazine B2B Product Management Product Manager 130

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. The product led growth model is gaining tremendous momentum. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist.

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Magazine B2B Product Research Product Management 130

Alchemer Mobile

JUNE 16, 2020

From grounded flights to impatient customers to intensive cleaning protocols, everything looks different than it did a few months ago. One of the primary locations that travel brands interact with customers is through their mobile apps. This will help you understand the value of their feedback and input.

Travel 147

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Product Management University

JUNE 18, 2020

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. Blog: High-Octane Product Management. 3 Obstacles to Creating Stickier Products and How to Overcome Them. .

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Alchemer Mobile

MAY 27, 2020

Knowing where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?Download Download the 2020 Mobile Customer Engagement Benchmark Report for Retail Apps.

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Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Mobile Customer Sentiment. App Ratings and Reviews.

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Finance Feedback Software User Testing Research Software 147

Alchemer Mobile

DECEMBER 22, 2020

You’d be hard-pressed to find someone who hasn’t had a virtual doctor appointment, ordered groceries online, or used curbside pickup in 2020. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Here are some of the top mobile customer trends from 2020 and what they mean for your brand.

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Feedback Software User Testing Reporting Tools Data Visualization 245

Haines-Group

DECEMBER 28, 2023

The Problem Customer research is needed to discover new needs or to gather impressions of existing products. Don’t we understand these customers well enough already! The Solution Of course, the central point of customer research is to disabuse us of our assumptions and to learn what is new.

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Customer Feedback User Testing Customer Experience Product Research 78

Alchemer Mobile

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

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User Testing Customer Feedback Feedback Software Product Research 130

Alchemer Mobile

AUGUST 5, 2020

While we saw DAU (daily active users) stay pretty consistent for traditional banking apps since the pandemic hit, it spiked for budgeting apps and other mobile-first brands. If you’re one of these brands, I have a question for you: What are you doing to meet your customers where they’re at and collect their feedback?

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User Testing Finance Customer Feedback Feedback Software 246

Alchemer Mobile

AUGUST 6, 2020

Product managers are rapidly advancing their skills, and as a result, the industry as a whole has had to level-up to compete as the world’s biggest brands continue to adopt a mobile-first approach. We’ve written a lot—and I mean A LOT—of content focused around mobile product management. What Is Mobile Product Management?

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Feedback Software User Testing Data Visualization Product Research 179

Alchemer Mobile

SEPTEMBER 10, 2021

Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Surveys are the only qualitative source of info we really have about our customers—they are invaluable. In 2020, we found there was a 50 percent increase in the number of surveys sent by our customers.

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User Testing Feedback Software Product Research Customer Feedback 236

Alchemer Mobile

MAY 18, 2022

The following data and information on Business Services apps is from our 2022 Mobile App Customer Engagement Report. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. Expressed customer emotion.

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Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. We offer a few insights. Enjoy The B2B Product Manager March issue. Enjoy The B2B Product Manager March issue. August 2020.

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Alchemer Mobile

APRIL 21, 2022

The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. At year end, interaction rates remained equal to what they were in 2020 at 26%. There was a 9% increase in the number of surveys sent in 2021 from 2020. Mobile interaction and response rate benchmarks.

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Product Research User Testing Customer Feedback Data Visualization 264

Alchemer Mobile

MARCH 14, 2022

If 2020 was the shift to mobile, 2021 was the year we saw it reflected in the numbers. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. Ultimately, consumer feedback doesn’t matter without taking action.

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Alchemer Mobile

MARCH 22, 2022

In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Food and Drink category. The Food and Drink industry embraced the transition to mobile in 2020, and the investments paid off in 2021. Expressed customer emotion.

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Reporting Tools User Testing Data Visualization Feedback Software 264

Product Talk

NOVEMBER 13, 2019

We are starting to pull together our 2020 conference list. If you know of a product conference that is not on the list and you think it should be, please feel free to recommend it in the comments or send an email to conferences@producttalk.org. Are you looking for the 2019 Product Conference list? Mind the Product Singapore.

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Product Research Naming Agile Research Software 185

Alchemer Mobile

MARCH 11, 2021

We’ve all seen it: Disgruntled customers taking to the app stores to gripe about something that has literally nothing to do with the mobile app experience. Unfortunately, app store reviews are often the only easily-accessible place (aside from social media) for customers to air their grievances. What kind of feedback do I want?

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Feedback Software User Testing Customer Feedback Customer Experience 173

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

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The Product Coalition

JANUARY 11, 2023

Leveraging the benefits of combining these two approaches, companies can maximize their insights and make data-driven decisions that are grounded in real-world understanding. This happened when I started to learn about UXR for the very first time back then in 2020.

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User Testing Product Research Data Visualization Customer Feedback 128

Product Management Unpacked

AUGUST 21, 2020

Companies of all sizes across industries are looking to hire product managers. With this in mind, company culture, resources and the specific demands of different roles probably play a big part in your decision to take a product management position at a company. Product Management at a Startup .

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Enterprise Startups User Testing Product Research 204

Alchemer Mobile

APRIL 12, 2022

The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. The Auto subcategory experiences less volatility in 2020, and saw 2021 benchmarks in-line with the year prior as a result. “When customers interact with our world-class employees, their satisfaction skyrockets.

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Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. Key #1: Personalization.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Alchemer Mobile

APRIL 14, 2022

The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Expressed customer emotion. While the news cycle was less volatile in 2021 than in 2020, it certainly did not slow. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. Shifted emotions.

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Feedback Software User Testing Technical Review Customer Feedback 278

Alchemer Mobile

MAY 12, 2022

The following data and information on Shopping apps is from our 2022 Mobile App Customer Engagement Report. Personal Services apps are separated into two subcategories: Home (real estate, property management, and connected devices) and Family (milestone tracking and family schedule management). Expressed customer emotion.

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Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. 90-day retention for the average mobile app falls between 20-30% ( Appsflyer 2021, MixPanel 2020).

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User Testing Feedback Software Customer Feedback Customer Experience 264

Alchemer Mobile

APRIL 30, 2020

Watch our latest webinar where Robi Ganguly, Apptentive CEO and Co-founder, and Christy Culp, Apptentive VP of Customer Success, share exclusive data and key insights from our 2020 Mobile App Engagement Benchmark Report. Customer retention and loyalty. Ratings and reviews. Interaction and response rates.

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Research Software Data Visualization Webinar Product Research 147

Alchemer Mobile

MAY 19, 2022

The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Collectively, mobile teams working in Utilities prioritized reaching a larger number of their customers to better understand what improvements they could make to their mobile apps to provide a better, more holistic customer experience.

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User Testing Feedback Software Data Visualization Customer Feedback 264

Alchemer Mobile

AUGUST 25, 2020

The worlds of marketing and product are colliding in new ways as customer experience takes center stage. For some brands, they’re moving the mobile app experience out from product and into marketing. So that leads us back to the purpose of this post: Redefining the role of mobile product managers.

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Technical Review Product Management Product Manager Software Review 130

Alchemer Mobile

NOVEMBER 23, 2020

But in 2020, digital transformation as we know it barreled ahead at a dizzying pace—causing product and marketing teams to make fast, learn-as-you-go decisions impacting billions of dollars. To me, it simply means that employees or customers can get what they need to get done online. Prioritization is mostly a rational exercise.

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Product Research Product Management Product Manager User Testing 235

Product Talk

SEPTEMBER 13, 2023

That’s the question we’ll explore in today’s Product in Practice. We spoke with User Research Director Niklas Fischerström and Chief Product Officer Francesca Cortesi to learn how they’ve worked together to roll out continuous discovery habits at Hemnet. Do you have a Product in Practice you’d like to share?

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Product Research User Testing Research Software Feedback Software 269

Userpilot

DECEMBER 11, 2019

2020 is set to be a big year for SaaS. The good news: You can tap into that growth with your product. Hopefully, the product management tools we’re going to cover will help you out! We’ve split the tools into different categories, so feel free to jump ahead to whichever kind of product you need.

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Data Visualization Feedback Software Research Software Analytic Tools 69

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

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Analytic Tools Data Visualization Research Software Feedback Software 98