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B2B Product Manager October 2021

Product Management University

B2B Product Manager October 2021. We continue the theme of preparing those coming from technical roles into product management. Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting. Product Management. August 2021.

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B2B Product Manager September 2021

Product Management University

B2B Product Manager September 2021. The highest performing product management teams know the market as well or better than they know their products. A regular cadence of job rotation is an easy way to keep the product management cupboard stocked with market expertise. Product Marketing Courses.

B2B 130
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B2B Product Manager August 2021

Product Management University

B2B Product Manager August 2021 Issue. If you’ve been through an acquisition, you understand the challenges of merging product teams let alone cultures and processes. A little bit of tactical product management before a strategic acquisition can go a long way in lowering the post-acquisition hurdles.

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B2B Product Manager June 2021

Product Management University

B2B Product Manager June 2021 Issue. When you look at the maturity curve for your product management team, don’t focus so much on the skills they have. Pay more attention to the business outcomes customers get from products your team is delivering. Enjoy our B2B Product Manager June issue.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?

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B2B Product Manager April 2021

Product Management University

B2B Product Manager April 2021 Issue. This month we show a little love to those in senior product management roles with a focus on strategy, title inflation, and newbies to the VP role. Of course, we can’t ignore the connection between sales and product management. Product Management Playbook.

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B2B Product Manager March 2021

Product Management University

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Enjoy The B2B Product Manager March issue. Blog: High-Octane Product Management. Why You Should Give Your Product Portfolio a Good SWOT.

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User-Centered Development: The Importance of User Empathy to Build the Right Thing

Speaker: Jesse Walker, Product Manager at Canva

As product managers, our primary focus should always be on creating value for our users. While this may seem obvious, it can be easy to forget amidst the daily distractions of juggling everything from delivery management, team management, backlog grooming, and sprint planning.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Customer representation has always been a key reason for success in product development. It’s a truth universally acknowledged by the best product managers. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics.

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How to Evaluate and Implement Customer Feedback Into Your Product Roadmap

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

December 16, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT. Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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The Importance of Having Strong Decision Agility in Your Product Development Process

Speaker: Emily Tate, Managing Director at Mind the Product

As product managers, making decisions is a key part of our roles. We are tasked with ensuring decisions are made across the entire spectrum, from the highly strategic (“Where is our product headed?”) December 9th, 2021 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT to the very tactical (“Which bug should we fix first?”).

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Roadmaps Are Dead! Long Live Roadmaps!

Speaker: Bruce McCarthy, Co-Author of Product Roadmaps Relaunched and Founder of Product Culture

There are various frameworks and tools that are designed to help product management teams understand what to build, but somehow teams are still shipping products that don’t gain traction. Many times, when companies are building their product roadmaps, they are not properly accounting for customer validation.

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How To Design Your Next Roadmap with Data-Driven Pit Stops Masterclass

Speaker: Sonia Singhal, Product Manager at eBay

Sonia Singhal, Product Manager at eBay, knows just how to help you generate value from your data. April 29, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT How can we shorten the time it takes to do the tests while gaining larger amounts of data? Are we even gaining any new insight into the data we are receiving?

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

As product managers, we’ve likely all faced this situation at some point in our careers. Utilize your product strategy to help build a customer-focused mindset throughout your organization! September 23, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST. In fact, some of us may actually face it every single year!

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Storytelling: The Secret Weapon to Turning Your Data into Meaning

Speaker: Nils Davis, Principal, NPD Associates

February 25, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Use Product Management Today’s webinars to earn professional development hours! Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.