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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets.

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Best of ProductPlan 2022

ProductPlan

So, without further ado, here are the top ten pieces from ProductPlan for 2022! But beyond the obvious bullet points, such as “maintaining a product roadmap” and “understanding customer and market needs,” our VP of Product Annie Dunham says she’s looking for PMs to go above and beyond in certain areas. Acceptance Criteria.

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2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. They’re also investing in activities that help them better understand their market and customers. Here are some areas to consider when making your 2022 requests: Product Stack Tools for 2022 Budgets.

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Shaping the Future: Product Strategy in the Age of Uncertainty

Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting

A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.

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20 Product Manager Blogs Worth Following in 2022

Userpilot

20 best product manager blogs you need to follow in 2022. It offers certification programmes, organizes events, runs a job board, and has the largest product management Slack community. The First Round Review delivers great articles on a variety of topics for startup founders, product managers, investors, and marketers.

Blog 91
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The Truth About UX Bootcamps: A Designer Factory That Sells Dreams Like Expensive Candy

UX Planet

I graduated in May 2022 from the UX/UI Design Bootcamp at Ironhack in Berlin. They are handed a certificate and the promise of finding a job soon. Therefore, the market for junior UX designers is not particularly large, but it is quickly saturated. In the end, they get the certificates only because they paid for the program.”

UX 89
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Fuel the Engine of Product Growth with an Impeccable Framing Model

Speaker: Scott Sehlhorst - President, Tyner Blain

An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market. August 23rd, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

What features do their strategies have that allow them to see continued success in this ever-changing market? December 6, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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Product Market Fit: A Lesson from Sephora’s Head of Product

Speaker: Sneha Narahalli - VP, Head of Product at Sephora

Only 20% of these companies attain product market fit, despite years of excruciating effort by founders, early employees, and investors. Creating an iterative process to identify Product Market Fit. What metrics you should track to measure product-market fit. October 25th, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm BST.

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Power of the Platform: A PM's Path to a Winning Product Experience

Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product

Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. July 14, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. This is an exclusive session you don't want to miss!

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Features and benefits may be part of the overall product marketing plan, but they are NOT the basis for a compelling “Product Message”. Product Managers may feel the “message” should be developed by the Product Marketing function, but I disagree. February 23, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT.