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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Over half (56%) of respondents encounter difficulty finding the right personnel to manage customer engagement efforts.

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Freemium to Premium: How Companies Nudge You To Upgrade

The Product Coalition

Pop-up messages showcase features like unlimited hearts and offline access, appearing strategically after users lose hearts or miss a lesson due to a lack of internet connectivity. According to a 2022 user survey by Statista , 72% of Spotify users who upgraded to Premium cited ad removal as a primary motivator.

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2022 on Inside Intercom

Intercom, Inc.

We’ve made it to the end of 2022 – 12 months in which everything changed for the tech industry. Like so many other companies in the space, Intercom was also affected by these difficult economic headwinds. Announcing ‘The Intercom Customer Support Trends Report for 2022’. Well that was quite the year.

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2022 Product Management Trends

ProductPlan

Let’s look at some of the biggest trends we identified in 2022. Organizations that have more recently recognized the importance of product management to the success of their business are those that are transitioning from being “sales-led” or “customer-led” to “product-led.”. Trends for product management leaders.

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Lessons from LTP Digital 2022: Adopting a Product-Led Company Culture

ProductPlan

ProductPlan participated as Gold Sponsors at Leading the Product’s (LTP) event, DIGITAL 2022 | USA. Globally by 2025 companies will spend about $2.8 To mitigate this spending trend, companies should consider transitioning to product-led. We are honored to be part of LTP’s first North American event. Transition.

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20 Product Manager Blogs Worth Following in 2022

Userpilot

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Our favorite product management blogs.

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Behind the Product: Nasa SLS vs. SpaceX Starship

280 Group

. in our “Behind the Product” series, we highlight Product Management concepts used in the products and services in today’s market. . Both companies claim to be creating the most powerful rocket in history. For NASA that is the Space Launch Systems (SLS), developed over the past 11 years and set to launch on August 29, 2022.