Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. So let’s go over some of the most important user engagement analytics so you can improve your retention. What is user engagement analytics?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. There is a range of options available, from paid sites, social media, testing communities, or directly within your app. Ready to get started?

User Testing 98

User Testing Feedback Software Analytic Tools Research Software 98

Userpilot

NOVEMBER 28, 2022

This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. A churned customer is someone who stopped using your product after a while. Once the feedback is received and classification is done, plan how to approach customers with the best solutions to their needs.

Feedback Software 98

Feedback Software Analytic Tools User Friction Customer Feedback 98

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Usersnap

NOVEMBER 17, 2022

You want to be competitive within your SaaS industry, no doubt. In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. What is HubSpot?

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. What is a marketing funnel?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

NOVEMBER 22, 2022

While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. So let’s dive deeper and see how you can create both to improve your product marketing efforts. Track in-app interactions to create behavioral segments. Behavioral segmentation. Demographic segmentation.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

The Product Guy

SEPTEMBER 27, 2016

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. User interviews Website analytics Product analytics , and more. For example, someone purchasing a lead management product may be in sales.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

JULY 20, 2021

Some people say that Marketing makes the world go round. But what happens when Marketing doesn’t work? The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. The most common symptom is that “marketing/advertising doesn’t work!”. It’s pretty simple.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

The Product Guy

JANUARY 5, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Usersnap

JUNE 30, 2022

What Is Meant By Product Led Growth And How It Can Help in SaaS Product Management? The 8 main points to product-led growth How is Product-Led Growth The Right Strategy For Your SaaS Business? What Is Meant By Product Led Growth And How It Can Help in SaaS Product Management?

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Userpilot

SEPTEMBER 29, 2022

Why does it often work better than other paid marketing channels? Let’s discover what behavioral targeting is and how SaaS companies can benefit from it. Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns and distribute them across owned channels.

Data Visualization 97

Data Visualization Analytic Tools Customer Experience Reporting Tools 97

The Product Guy

FEBRUARY 18, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

Userpilot

SEPTEMBER 11, 2023

Meanwhile, your post-launch phase is about evaluating your launch success and driving sustained product adoption. Choosing the right tool to work with can make your life easier. Userpilot, for example, helps you to onboard users , segment them , and collect relevant user data through surveys and in-app analytics.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

FEBRUARY 4, 2021

Email automation can be a powerful tool for your SaaS to boost new user activation and drive growth at every stage of the user journey, if used correctly. What you will find in this article: SaaS user journey stages overview( just to make sure we’re on the same page). SaaS user journey stages overview. Activation.

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

Userpilot

JULY 30, 2023

To improve user retention, you can use Userpilot to execute the following strategies: Offer contextual in-app guidance. The cost of acquisition typically includes the expenses associated with marketing and sales, such as promotional campaigns, sales commissions, and advertising. Build in-app guidance with Userpilot.

Customer Experience 98

Customer Experience Customer Feedback User Testing Data Visualization 98

Userpilot

JANUARY 19, 2021

As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”. But how do you measure it?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

APRIL 27, 2022

So, let’s find out what product launch metrics you can use to ensure successful product marketing and launch. Product launch is a coordinated and collaborative effort to introduce a new solution in the market. There are three product launch phases: pre-launch phase, launch phase, and post-launch phase.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

AUGUST 6, 2023

Building an omnichannel experience requires a combination of data collection, channel selection, journey mapping , data centralization, and obtaining the right tools for the job. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with. Increases LTV.

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97

Userpilot

JANUARY 27, 2023

In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. TL;DR Evaluative research gauges how well the product meets its goals at all stages of the product development process.

User Testing 98

User Testing Product Research Research Software Feedback Software 98

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

The Product Guy

FEBRUARY 2, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

NOVEMBER 21, 2022

Large organizations frequently releasing a lot of products will benefit from their expertise. Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. In-app onboarding.

Product launches 98

Product launches Product Research User Testing Research Software 98

The Product Coalition

MAY 9, 2020

Product Data Management (PDM) is the process of collecting, organizing, storing, and sharing data within an organization. You might also have heard that it comes under the umbrella of Product Lifecycle Management (PLM) and is sometimes referred to in software engineering as version control. How do Product Managers Use Data?

Data Visualization 89

Data Visualization Analytic Tools Onboarding KPIs User Testing 89

Amplitude

JULY 29, 2020

Netflix has a distinct product strategy for each of its products—its streaming product strategy (this is the platform we all know and love when we think about Netflix) will be inherently different from the product strategy for Prodicle, which is Netflix’s production-facing tool used by film and television crews.

Data Visualization 83

Data Visualization User Testing Analytic Tools Product Strategy 83

Userpilot

MAY 24, 2021

You can find a range of growth marketing software that require little to no coding knowledge and are best suited for SaaS products. In this post, we’ll share the 11 best growth marketing tools for your SaaS business, based on categories such as in-app marketing, email automation, and more.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Data Visualization 98