Userpilot

MARCH 29, 2023

What’s digital analytics? How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? TL;DR Digital analytics allows teams to measure and analyze product performance to improve their digital strategy. Are you in?

Data Visualization 83

Data Visualization Analytic Tools Embedded Analytics Feedback Software 83

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. So let’s go over some of the most important user engagement analytics so you can improve your retention. What is user engagement analytics?

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Customer Feedback 92

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. But tracking these metrics is equally important. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail.

Onboarding KPIs 91

Onboarding KPIs Product launches Analytic Tools Feedback Software 91

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

Userpilot

JANUARY 19, 2021

As Steve Jobs once said: “ You have to start with customer experience and work your way back toward the technology, not the other way around. ”. What he really should have said was, “You have to start with measuring customer engagement and then work your way back toward the technology.”. But how do you measure it? Table of Contents.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 99

B2B User Testing Research Software Analytic Tools 99

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. To improve user retention, you can use Userpilot to execute the following strategies: Offer contextual in-app guidance.

Customer Experience 84

Customer Experience Customer Feedback User Testing Data Visualization 84

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Our favorite product management blogs.

Blog 94

Blog Analytic Tools Research Software Feedback Software 94

Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Let me guide you through the brass tacks of the only, may I say, “growth hack” that can safely lead your product to success. Yet Growth Marketing and Product Growth is not where I started. marketing efforts.

User Testing 105

User Testing Research Software Feedback Software Product Research 105

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth). Register here for FREE!

Data Visualization 83

Data Visualization User Testing Analytic Tools Customer Feedback 83

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth). Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

The Product Coalition

MAY 9, 2020

Product Data Management (PDM) is the process of collecting, organizing, storing, and sharing data within an organization. You might also have heard that it comes under the umbrella of Product Lifecycle Management (PLM) and is sometimes referred to in software engineering as version control. How do Product Managers Use Data?

Data Visualization 89

Data Visualization Analytic Tools Onboarding KPIs User Testing 89

Userpilot

SEPTEMBER 29, 2022

Why does it often work better than other paid marketing channels? Let’s discover what behavioral targeting is and how SaaS companies can benefit from it. Behavioral targeting is a method when marketers collect data on user behavior to design hyper-personalized campaigns and distribute them across owned channels.

Data Visualization 80

Data Visualization Analytic Tools Customer Experience Reporting Tools 80

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with. Increases LTV.

Customer Experience 77

Customer Experience User Testing Customer Feedback Feedback Software 77

Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

MAY 17, 2024

Exploring alternatives to Google Analytics? In this post, we’ll discuss exactly that – which Google Analytics competitor is best depending on the different use cases. Alternative tools can provide a clearer, more transparent approach to user data handling, ensuring compliance with global data protection regulations.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Reporting Tools 52

Amplitude

DECEMBER 6, 2020

You’d only need one marketing channel to find your users. You’d only need to build one set of features to solve their problems. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

SEPTEMBER 23, 2021

Most SaaS companies know that new user onboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business.

Analytic Tools 86

Analytic Tools Onboarding KPIs Customer Experience User Testing 86

Userpilot

MAY 24, 2021

You can find a range of growth marketing software that require little to no coding knowledge and are best suited for SaaS products. In this post, we’ll share the 11 best growth marketing tools for your SaaS business, based on categories such as in-app marketing, email automation, and more.

Analytic Tools 90

Analytic Tools Feedback Software Reporting Tools Data Visualization 90

Userpilot

AUGUST 17, 2021

Wondering how you can boost your product growth with user analytics for SaaS? User analytics tools provide valuable insights into user behavior, i.e., what users do inside your product and why they do it. User analytics focuses on user behavior inside your product or your website.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software User Testing 98

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. Looks like we’re good.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Userpilot

JANUARY 26, 2021

Customer journey analytics is your greatest resource in making sense of your user data. If all the data we collect to create better products and customer experiences were trees, each company could plant its own forest. One tool to achieve this is customer journey analytics software. Table of Contents.

Data Visualization 98

Data Visualization Analytic Tools User Testing Customer Experience 98

Userpilot

DECEMBER 4, 2023

From your website to the in-product experience, there are countless CRO metrics to track. This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric, we explain what it means, why it’s important, and how to measure it. What are CRO metrics?

Onboarding KPIs 77

Onboarding KPIs Feedback Software Analytic Tools Customer Experience 77

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. To attract the right audience, tailor your marketing resources and channels for the personas. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. Let’s dive in.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Marketing 88

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What is a North Star Metric?

B2C 91

B2C Onboarding KPIs Analytic Tools B2B 91

Userpilot

APRIL 16, 2021

If you’re running a SaaS business, this might be a common calculation you make. The LTV/CAC metric measures if the revenue your customers generate for your business justifies the effort you put into acquiring new customers. What does it even mean for your SaaS business? So, how do you calculate LTV:CAC? Table of Contents.

Data Visualization 95

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 95

Andrew Chen

SEPTEMBER 4, 2018

Why offline products are so compelling for acquiring customers. Why onboarding is so important for retention/churn. High frequency versus episodic usage products. Network effects and why different products’ network effects are different from each other. Hope you enjoy it! Palo Alto, CA. Andrew: Right.

User Testing 75

User Testing Marketing Analytic Tools Customer Experience 75

Userpilot

OCTOBER 18, 2023

Product analytics are extremely helpful for SaaS businesses but they’re not the best metrics when it comes to revenue. On the other hand, metrics like the CAC payback period can help you keep an eye on sales and marketing costs to ensure that you maintain a healthy gross margin on new customers.

Analytic Tools 97

Analytic Tools Customer Experience Onboarding KPIs Product Research 97

Mixpanel

AUGUST 3, 2023

Table of Contents Intro Build a strong foundation How can you identify the metrics that measure success? How can you build your marketing strategy around the funnel? How can you support audience tracking with product analytics? Grow and scale How does marketing strategy change as the company matures? Product-led.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52