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AI in Advertising: Using AI to Predict Ad Performance

The Product Coalition

Advertising is a crucial aspect of any business that aims to reach its target audience and increase revenue. This is where predicting ad creative performance prior to testing comes in. This is where predicting ad creative performance prior to testing comes in. However, creating effective ad creatives is not always an easy task.

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Best Marketing Analytics Software for SaaS

Userpilot

In either case, marketing analytics tools can come to your rescue. But with so many analytics solutions available in the market, how do you choose the right one? In this article, we’ll take a look at a few powerful marketing analytics software, focusing on their features and pricing.

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Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

Userpilot

Analytics tools offer a competitive advantage for companies investing in prolonged product growth. However, not all companies can invest precious resources in an analytics tool. In reality, some companies are better served using free vs paid analytics platforms. There are different types of analytics tools.

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Actionable Analytics 101: How to Collect and Use Actionable Data Insights in SaaS

Userpilot

If you are wondering how actionable analytics can help you boost product growth in 2023, this post is for you! In this article, we cover everything about different types of actionable analytics, how to collect those actionable insights and the best tools you can use to harness the analytical data.

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What is a Heatmap and Why It’s a Game-Changer for Data Visualization

Userpilot

A heatmap is a vibrant data visualization tool that showcases variations in values through a spectrum of colors, making it easier to visualize data and interpret complex datasets by highlighting areas of intensity or interest – like spotting user engagement zones on a website.

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Artificial Intelligence for Localization: Cutting Through the Hype to Develop Our Product

The Product Coalition

Here’s our story how we’re developing a product using machine learning and neural networks to boost translation and localization Artificial intelligence and its applications are one of the most sensational topics in the IT field. There are also a lot of misconceptions surrounding the term “artificial intelligence” itself.

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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. Artificial intelligence (AI) has begun to transform all facets of our professional and personal lives. The source predicted that the value would surpass $107.5