Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

FEBRUARY 21, 2022

The launch phase revolves around building and implementing your go-to-market (GTM) strategy. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. What is a marketing funnel?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. Are you ready for the deep dive?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

NOVEMBER 22, 2022

So let’s dive deeper and see how you can create both to improve your product marketing efforts. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. A user persona is a fictional character whose characteristics and goals mimic those of your ideal customer.

User Testing 98

User Testing Research Software Customer Experience Feedback Software 98

Userpilot

SEPTEMBER 11, 2023

A product launch is a coordinated three-phase plan to successfully introduce a new product to the market. A successful product launch strategy creates a substantial buzz around a product and attracts the right kind of customers. Different types of product launches Each product launch is different.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

FEBRUARY 12, 2021

Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. In the Product-Led Era, your product is often the best driver of customer acquisition. What Products Is Freemium Most Suitable For?

User Testing 98

User Testing B2C Reporting Tools Onboarding KPIs 98

Userpilot

APRIL 6, 2022

Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel. This blog post will give you insights into: What a SaaS marketing plan is. So how do you get started?

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

APRIL 27, 2022

So, let’s find out what product launch metrics you can use to ensure successful product marketing and launch. Product launch is a coordinated and collaborative effort to introduce a new solution in the market. There are three product launch phases: pre-launch phase, launch phase, and post-launch phase.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

NOVEMBER 21, 2022

Whether you need a product launch manager or not depends on the size of your organization. Large organizations frequently releasing a lot of products will benefit from their expertise. Before the release, the product launch manager is involved in market and customer research. Product launch manager job description.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

JANUARY 14, 2022

Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. User Engagement Rate Calculation.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Usersnap

SEPTEMBER 21, 2021

How badly do you want to know if your customers are truly satisfied with your services? A customer satisfaction survey is a lynchpin to developing a loyal, returning, and referring customer base. This article details everything you need to know about the ins and outs of successful customer satisfaction surveys.

Customer Satisfaction 94

Customer Satisfaction User Testing Feedback Software Product Research 94

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Let's dive in! How do these growth models differ?

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Userpilot

FEBRUARY 14, 2021

The problem is if you can relate to John Wanamaker ‘s famous quote (“ Half the money I spend on advertising is wasted ; the trouble is I don’t know which half. ”) though. Obviously, as a SaaS business, you don’t want to waste money on outdoor advertising or ineffective display/ social media ads. Check them out below!

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

The Product Coalition

MARCH 11, 2021

Gousto’s approach to solving customer problems to create massive business value has radically changed in the last two years. We’ve expanded our principles to reflect Brian Balfour’s better-defined “New Age Growth”, and adopted Product Thinking to unlock huge A/B tested conversion, retention and AOV uplifts.

Product Research 134

Product Research User Testing Customer Experience Data Visualization 134

Userpilot

JULY 30, 2019

So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. This blog is for you. We’re here to give you ideas for your new product adoption. If product launches were easy, then everyone’s product would be a hit. Using your Blog.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Userpilot

AUGUST 15, 2023

In this article, we detail what a product launch marketing plan is, why you need one, and how to create a successful product marketing from the start. TL;DR A product launch marketing plan is a three-phase strategic plan to create product awareness and ensure product launch success.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

Userpilot

SEPTEMBER 23, 2021

So we’ve summarized all of our key learnings about new user onboarding in one place so you don’t have to re-invent the wheel. Onboarding is the process of educating your customers so that they get the most out of your product. This is when you know the exact steps a user needs to take in order to activate.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Dear Strategy

MAY 13, 2019

For regular followers of this blog (and podcast), you know that we’re just coming off a 5-part series that was 100% dedicated to understanding the target market for your product or business. So, let’s say you have a brand-new product ready to hit the market that solves problems in a way that no other product can.

Strategy 40

Strategy User Friction Weak Development Team Advertising 40

Userpilot

SEPTEMBER 26, 2019

Generally, major releases will have a detailed cross-platform product marketing campaign. This includes blog posts, emails, landing pages, in-app notifications, and even appearing on Product Hunt. Some of the top SaaS companies, such as Drift, even create their own events to market their new products.

Research Software 64

Research Software Feedback Software Embedded Analytics Webinar 64

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Userpilot

JUNE 6, 2019

That means building features that your users actually use. If you can’t nail feature adoption, your product will never develop, and the company will never grow. Because improving feature adoption leads to improved customer retention, user engagement, and ultimately increases your MRR/ARR. Why is your product so valuable?

Research Software 109

Research Software Feedback Software Customer Experience User Testing 109

Userpilot

MAY 19, 2021

Product-led Growth. Influencer Marketing. How Neil Patel Drives Millions Of Visitors To KISSmetric’s Blog. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. Print advertisements.

Research Software 119

Research Software B2B User Testing Customer Experience 119