Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 95

Research Software User Testing Strategy Customer Experience 95

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. Choosing the right tool to work with can make your life easier. Choosing the right tool to work with can make your life easier. The goal is to validate the idea by testing it in the real world with minimal risk.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Marketing efforts in the development stage should focus on collecting user feedback to validate and refine your product idea. The introduction stage places a heavy focus on advertising for awareness. Introduction stage. Growth stage. Maturity stage.

User Testing 97

User Testing Feedback Software Analytic Tools Research Software 97

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Product Management Unpacked

MAY 13, 2020

This approach not only gave the brand man — eventually the brand manager — ownership of a given brand, but it also allowed P&G to better differentiate the various brands in its portfolio. Armed with this insight, he would create and implement a plan that would rectify consumer pain points, aiming for the greatest return on investment.

Reporting Tools 173

Reporting Tools Research Software Technical Review User Testing 173

Department of Product

NOVEMBER 2, 2023

Sublime is a new app which allows you to curate a library for all of the information you care about in one place. Other products worth checking out this week include a new customer support startup called Plain. The company raised $6 million in seed funding last year and is hoping to become part of the modern product team’s tool stack.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

Userpilot

SEPTEMBER 14, 2022

Product marketing is responsible for market research, product development, branding, advertising, and pricing. Learn about your customer- who is your target audience? Look back and learn- collect feedback and improve. Market Research. Advertising. Boosting customer retention. Product Development.

Feedback Software 93

Feedback Software Product Research Research Software Product Marketing 93

Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. The Golden Age of CPG.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Pragmatic Marketing

APRIL 27, 2020

As people around the world shelter in place under the threat of COVID-19, demand for consumer-packaged goods (CPG) is booming. Given the current circumstances the world finds itself in, in-home usage testing (iHUTs) provides an optimal method for gathering needed feedback to continually improve. The Golden Age of CPG.

User Testing 91

User Testing Product Research Customer Experience Testing 91

Indicative

JANUARY 13, 2021

Month over month, quarter over quarter, organizations are learning to more effectively harness and democratize customer data in furtherance of their business goals. The Customer Data Platform market is no exception. Below, we cover everything you need to know about CDP platforms, including: What a CDP is.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Business of Software Conference

OCTOBER 11, 2023

Why these questions should be asked Feedback, performance, and competitor relations Feelings (pride or jealousy) about own company and others Relevance of important values and aspirations Exact choices: Extract the choices that your company makes as attributes What does the company do? What are people doing right now?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. To find out why people had stopped using the app, we did what we always do.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

UX Planet

FEBRUARY 26, 2024

Conclusions Background Context Overview of Hiring Practices Some digital companies, during the recruitment process to fill positions like: UX Designer UX/UI — UI/UX Designer Product Designer Lead Head of Director of UX Researcher* usually require a challenge at the second step, other times as first step. Do they offer an alternative?”

User Testing 86

User Testing Research Software Data Visualization Feedback Software 86

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Usersnap

JULY 18, 2022

Also known as feedback menus at Usersnap, floating action buttons make a website more user-friendly; many companies find them necessary when collecting customer feedback , and making product or website improvements. What does this customer feedback menu do? However, their effects help users navigate.

Feedback Software 52

Feedback Software Research Software User Testing Customer Feedback 52

UX Studio: Product Management

OCTOBER 2, 2023

They play an essential role in creating fascinating websites that engage users and appealing branding that leaves a lasting impression. These leave an exceptional first impression and differentiate our clients from competitors. While also placing a strong emphasis on UX research to guide our design decisions.

Research Software 65

Research Software Data Visualization User Testing Technical Review 65

Intercom, Inc.

NOVEMBER 5, 2020

Retail is constantly changing: from stalls to malls, the way we shop is always evolving in tandem with cultural, economic, and technological shifts. Looking at these photographs today, they feel like a particularly fitting metaphor for the state of the store in 2020. Listen below, and read on for our companion post.

User Testing 206

User Testing Reporting Tools Customer Experience Travel 206

The Product Guy

JANUARY 5, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Indicative

JANUARY 13, 2021

Month over month, quarter over quarter, organizations are learning to more effectively harness and democratize customer data in furtherance of their business goals. The Customer Data Platform market is no exception. Below, we cover everything you need to know about CDP platforms, including: What a CDP is.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52

Intercom, Inc.

SEPTEMBER 22, 2020

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

The Product Guy

FEBRUARY 18, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

The Product Guy

JANUARY 31, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

Andrew Chen

MAY 28, 2019

No wonder the consumer investment team ended up digging into this trend by doing a market map report — the analysis led by Li Jin and including work from myself, Connie Chan, and others. After this analysis, I’m looking for really differentiated verticals of audio. but may not directly sound like podcasting. Thanks, Andrew.

Analytic Tools 93

Analytic Tools Research Software Feedback Software User Testing 93

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

UX Studio

MAY 20, 2019

This means we cannot reliably predict our own or even our users’ behavior per se, not even as UX researchers. Then, we’ll take a look at what we designers and researchers can do to create the optimal fit for their attention with our product. Of course, we shouldn’t skip talking to customers.

User Testing 103

User Testing Customer Experience Data Visualization Research Software 103

BrainMates

NOVEMBER 1, 2021

Failure Point #1 – A lack of customer benefit. A product or product improvement needs to provide genuine benefits to a customer. These benefits will come from solving a deep problem a customer has. But, no amount of cost-cutting or even a freemium model will solve the failure point of delivering no benefits to customers.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. A: The Japanese mobile app market is one of the most advanced in the world. This remains a key priority. Integration is key.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Coalition

NOVEMBER 16, 2020

You can find the first part here: Case study: what’s wrong with Soundcloud and what opportunity it misses I will be exploring how differentiating the content can: Allow a highly tailored experience across different areas of the product Help Soundcloud catch strategic opportunities while playing with their own strengths.

Product Research 83

Product Research Positioning Customer Experience Research Software 83

freshtrax

NOVEMBER 4, 2021

Data shows that as of September 2021, users in the UK and US have been spending more time on TikTok than on YouTube. YouTube and Tiktok Usage Trends (by App Annie). The following is a list of services and advertisements that use short videos in Japan. We see the momentum of these trends continuing to grow. Source: [link].

Data Visualization 105

Data Visualization Advertising User Testing Research Software 105

Gainsight

JUNE 28, 2022

Product adoption is the process by which customers discover, purchase, and become users of a new product or service. While many SaaS companies focus on acquiring new customers, profitability in a recurring revenue model is actually driven by customer retention and expansion. What is product adoption? Evaluation.

Customer Experience 52

Customer Experience User Testing Onboarding KPIs Analytic Tools 52

The Product Guy

FEBRUARY 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 27, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

PMLesson's Ace the PM Interview

APRIL 25, 2022

They look at listening trends at both the platform level and the individual user level. Users could of course listen to all of them inside of Spotify. Anecdotally, I saw the campaign advertised in my own inbox and social media feeds. How many sessions are Android users engaging in every day?   Watch Answer 3.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

BrainMates

OCTOBER 30, 2022

1 - A Lack Of Customer Benefit. A product or product improvement needs to provide genuine benefits to a customer. These benefits will come from solving a deep problem a customer has. But no amount of cost-cutting or even a freemium model will solve the failure point of delivering no benefits to customers.

Development 59

Development Transportation Research Software Product Research 59

The Product Coalition

MARCH 9, 2020

This rising popularity has lead to a huge global user population of up to 220M people using dating platforms. there are a lot of platforms that focus on specific niches (based on specific common interest, religious or ethical, focus on specific type of relationship and so on). from 2018 to 2025. Hope you enjoy!

Startups 78

Startups Marketing Reporting Tools Research Software 78

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Chief Product Officer, UVIC Ltd.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60