The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience.

Customer Experience 128

Customer Experience Customer Feedback User Testing User Friction 128

Intercom, Inc.

MAY 8, 2019

What does this have to do with marketing? Well, in this day and age, the world of marketing can also seem similarly mysterious, except that new tactics and spaces are emerging every year instead of every 100. By building a nimble, swashbuckling team that relishes tackling new challenges on the high seas of marketing.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

The Product Coalition

JANUARY 4, 2021

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation.

Education 143

Education Marketing Weak Development Team Advertising 143

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

MAY 23, 2022

According to Jon Radoff, a business owner, game creator and a popular writer who writes substantially on metaverse-related topics, the metaverse consists of seven layers representing the metaverse’s market value chain. Usage of computer technologies like VR can give users an immersive experience. What is Metaverse?

Customer Experience 124

Customer Experience Inbound Outbound User Testing 124

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

freshtrax

JUNE 16, 2021

So, you’ve decided to localize your website for the Japanese market. Then, I’ll show examples of brands that have successfully localized for the Japanese economy, market, and audience–examples any brand can follow. As a foreign business entering Japan, how might we make a mark in website localization? So let’s dive in.

User Testing 111

User Testing Research Software Customer Experience Inbound 111

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. Your users will thank you one day. Susan Stavitzski – Customer-Driven Product Person and Product Leader.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Brian Balfour

JULY 18, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. In part three, I covered Product Channel Fit - that products are built to fit with channels, channels are not built to fit with products. Channel Model Fit.

User Testing 65

User Testing Outbound B2B Inbound 65

ProductPlan

MARCH 17, 2020

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Market research.

Outbound 80

Outbound Product Management Product Manager Inbound 80

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

Your website’s design is crucial when you try to win over your users. We combine high-quality website design with user experience design to deliver an end product that helps our partners achieve their business goals. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Amplitude

JULY 17, 2019

with Michelle Borkin: Looking at guest-speaker Michelle Borkin’s work in the field of data visualization, this podcast focuses on her research on data visualization and memory, examining how we encode and recall information based on how it was displayed. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Business of Software Conference

NOVEMBER 16, 2023

Customers know they’re not speaking to an actual human. Steli Efti , co-founder of Close , one of the most widely-used SaaS CRM tools on the market, shared his views on how software companies – even ones with particularly lean teams (Close.io Visit customers often. Your customers expect these messages from you.

Research Software 52

Research Software Feedback Software User Testing Customer Experience 52

Dear Strategy

AUGUST 27, 2018

Dear Strategy: “Can you talk about some of the newer trends in marketing that should be considered when putting together a marketing strategy?”. . Finally – a question about marketing strategy!!! Business, Product, and Marketing Strategies. Most companies that I work with have three layers of strategy.

Strategy 53

Strategy Outbound Inbound Marketing 53

I Wonder The Value

JANUARY 4, 2017

What is marketing? Some people may say advertisement, SEO or SNS. In short, marketing has a lot of activities. That’s why a lot of “XX Marketing” are confusing and sound like a SCAM. To understand those categories helps you to understand right marketing resources. Others may say lead-generation or branding.

Marketing 40

Marketing Inbound Advertising B2B 40

Amplitude

AUGUST 7, 2020

Google “cohort analysis” and you’ll find plenty of resources telling you how you can use it to improve customer retention. And they’re right: a cohort analysis is a great method for understanding how your users engage with your product. A cohort is a group of users who share a common characteristic.

Reporting Tools 52

Reporting Tools Data Visualization Customer Experience User Testing 52

Userpilot

AUGUST 23, 2023

A good grasp of the customer value chain is essential to product-led growth. Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. What is the customer value chain concept?

User Testing 92

User Testing Customer Feedback Feedback Software User Friction 92

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 82

B2B Research Software Feedback Software Customer Experience 82

Userpilot

MARCH 29, 2024

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Ahrefs uses video marketing to reach relevant audiences.

Branding 92

Branding Analytic Tools Feedback Software User Testing 92

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Customer Feedback 92

Userpilot

JULY 12, 2021

Unfortunately, there is no one-size-fits-all tool to cater to all your data analytics needs. SaaS analytics collects, inspects, and analyzes data generated from user interactions with your product. SaaS analytics tools can be categorized based on the platform of the product, marketing channels, and key metrics you’re tracking.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Personalizing the user experience.

Analytic Tools 71

Analytic Tools Feedback Software Data Visualization Marketing 71

freshtrax

SEPTEMBER 24, 2019

As more and more consumers turn to their smartphones rather than their computers—be it for shopping, for gaming, or any other number of services—businesses need to understand the impact of their mobile marketing. With nearly 20 years of experience in marketing and management, he serves as Adjust’s Japan country manager.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

JULY 20, 2023

When trying to choose the right productivity app for your needs, it’s best to look at a combination of third-party reviews, social media posts from users, and free trials to try out the software for yourself. AI tools can help you with content creation, image generation, localization, SaaS marketing, email automation, and data analysis.

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization Reporting Tools 87

Userpilot

MAY 30, 2023

In this article, we’re going to unpack what a customer data platform (CDP) is, explore the best tools out there, and share a few attractive alternatives. TL;DR A customer data platform is a tool enabling you to collect, manage, store, and analyze data, which ultimately helps you better understand customer behavior.

Analytic Tools 91

Analytic Tools Data Visualization User Testing Customer Experience 91

The Product Coalition

APRIL 14, 2020

After all, who doesn’t want more market share and revenue growth? Nevertheless not all businesses understand how to leverage on technology to break out of the ad-spend rat race nor harnessing it to help marketing and sales teams to be more effective. Natural Language Processing (NLP)is a technology that fits this bill.

Banking 78

Banking Research Software User Testing Customer Experience 78

Business of Software Conference

JANUARY 28, 2019

And you know how it’s funny, we were talking about the butterfly – I did have a thing, as I stood up for that conference in 2008, I had a little moment of panic because this whole market was new to me and I started thinking as I was walking down to take the stage, how the hell I got here? But it’s not always that serious.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. If you enjoy the conversation check out more episodes. Adam: What drew you back?

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

JULY 19, 2021

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. Conversational support is the modern way to resolve customer questions through a digital-first, messaging-based interaction.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JUNE 22, 2022

How can a product manager use it to create products that your users keep coming back to? The aim of the hook model is to make the user see your product as the obvious solution to their problem; this happens through repeated exposure until using your product becomes a routine behavior. Keep reading then!

Research Software 59

Research Software Feedback Software Customer Experience User Testing 59

Userpilot

JANUARY 19, 2022

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. Userpilot sends the following data to other apps: user flow data, checklists engagement data, NPS survey data.

Data Visualization 92

Data Visualization Analytic Tools Feedback Software Technical Review 92

Andrew Chen

MAY 14, 2018

When your users go through a high-consideration, high-intent signup funnel , like Uber drivers, the key to growth is understanding where folks fall off along the way and finding ways to simplify or shorten that process. “The Adam: You joined Uber in 2015, so the company and user base were already extremely large.

User Testing 71

User Testing Customer Experience Onboarding KPIs Data Visualization 71

Userpilot

NOVEMBER 29, 2023

CRO marketing helps you dig into your existing assets to uncover ways to drive more conversions. In many cases, you will find that only a few improvements inspired by a proper understanding of user behavior are what you need to drive growth. PQL to paying customer conversion rate: 20% to 40%. Map out your customer journey.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization Reporting Tools 80

Intercom, Inc.

MARCH 19, 2019

Even the best businesses in the world lose customers. That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119