BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. But what is it exactly, and how do we make it happen?

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

Userpilot

JUNE 29, 2023

HubSpot offers customer relationship management (CRM) software solutions for businesses. Salesforce, Zendesk, and ChatSpot are the best for customer relationship management. Slack, Unito, and Asana are the best for team collaboration and project management. Eventbrite is an event management and ticketing website.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Experience 52

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. I believe we did manage to do a good job, and now it’s a super exciting time where we are well-funded.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 23, 2023

Value chain management consists of managing, monitoring, and optimizing all discrete activities that contribute to the customer value chain. What are value chain management and mapping? For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video.

User Testing 98

User Testing Customer Feedback Feedback Software User Friction 98

Userpilot

AUGUST 31, 2023

This can involve various marketing channels such as digital advertising, content marketing, social media campaigns, SEO, and more. Media buying teams: Media buying teams handle paid advertising efforts. They create and manage paid campaigns across various platforms, including search engines, social media, and display networks.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. They rely on outbound techniques and personalized communication to identify leads and build relationships that gradually lead to deals. Product-led growth is predicted to become even more prominent in 2024. Let's dive in!

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Intercom, Inc.

AUGUST 1, 2019

For Brex, the first one was having their CFO run marketing, along with a few other things typical fintech startups wouldn’t do, like outdoor advertising. I was interested in starting a company from scratch, and I had actually managed the corporate card at SoFi, as the VP of finance. How do you manage that? Michael: There are.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Intercom, Inc.

MARCH 2, 2018

In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. I wrote our docs , hosted our webinars , created our help videos and managed our outbound messaging to customers.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

Userpilot

AUGUST 14, 2023

A classic third-party data example is how Facebook gives advertisers access to users’ data, so they can be easily segmented and targeted. It can help you bring all your first-party data into one centralized hub where you can manage your data and watch over very specific analytics. Clicks on outbound and inbound links.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Intercom, Inc.

JULY 19, 2021

Using the data you’ve already captured, you can use outbound messages to onboard and activate customers at pivotal moments in their journey, and even pinpoint the right time to upsell customers to higher-tier plans or expand their product usage. Social advertising platform Smartly.io Social advertising platform Smartly.io

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Userpilot

JANUARY 19, 2022

Enable Userpilot integrations in one click directly from your dashboard with: Segment , Amplitude , Google Analytics , Google Tag Manager, Heap, Intercom , Kissmetrics, Mixpanel. Google Tag Manager integration. Find out how users that came from a certain advertising campaign are engaging with your experiences. Heap integration.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Technical Review 98

Userpilot

JULY 24, 2023

While outbound marketing strategies like email may not be as popular an acquisition method for SaaS companies, it has a fairly good track record in the SaaS marketing space. Pay-per-click advertising won’t be the right fit for every SaaS company as paid ads can get rather expensive over time. Email marketing. Google ads.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. So the pressure must’ve been greater to produce organic leads there.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

MAY 19, 2021

Does it help marketing managers publish posts faster? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Outbound Marketing. With outbound marketing, you’re more proactive. Here are the best outbound channels in 2021.

Research Software 119

Research Software B2B User Testing Customer Experience 119