The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Userpilot

JUNE 7, 2021

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Mixpanel

APRIL 6, 2020

And paid marketers are often at the front lines of making sense of this convoluted environment, expected to manage performance across dozens of ad networks, each of which have their own reporting standards, nomenclature, preferred ad formats, bidding strategies, and real-time demands. Mixpanel: How do you set product priorities?

Onboarding KPIs 59

Onboarding KPIs Data Visualization Marketing Customer Feedback 59

Userpilot

JULY 27, 2023

Product Manager : In charge of creating product strategy and overseeing the design process, among other things. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Come up with product and new feature ideas.

Research Software 89

Research Software Feedback Software Analytic Tools Onboarding KPIs 89

Dear Strategy

APRIL 3, 2019

NOTE: This is the first installment in a special 5-part series on Understanding the Target Market for Your Product or Business. Dear Strategy: “How can I better understand the target market for my podcast (or any product for that matter)?”. That is, how to understand the target market for your podcast.

Strategy 53

Strategy Marketing Advertising Workshop 53

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Mind the Product

JUNE 13, 2018

Joe Leech, Product Strategy Consultant. Joe Leech is a Product Strategy and UX consultant with 14 years experience helping companies and startups with product design, building the right stuff in the right order, and applying psychology in design and user experience. Get your workshop tickets. Leadership Forum.

User Testing 87

User Testing Data Visualization Workshop Product Research 87

ProductPlan

JUNE 6, 2023

Product metrics , sometimes called key performance indicators , are quantifiable data points that an organization tracks and analyzes to gauge a product’s success. They measure everything from user behavior to market performance. It’s important to note that not all product metrics are created equal.

Product Management 85

Product Management Product Manager User Testing Customer Feedback 85

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Our product-led growth playbook includes 11 strategies: Leverage product virality and network effects to drive organic growth. Let's dive in!

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization User Testing 76

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. The insights from the market research feed into the go-to-market strategy. This outlines how to launch the product to the right clientele at the right time. Product launch manager job description.

Product launches 85

Product launches Product Research User Testing Research Software 85

Userpilot

SEPTEMBER 11, 2023

TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. There are different types of product launches. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 94

Product launches Product Research Data Visualization Research Software 94

ProductPlan

DECEMBER 21, 2020

Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. In my years as a product manager and product leader, I’ve seen many product teams draw the wrong conclusions from both failures and successes. Your work on the product is not contributing to your KPIs.

Roadmap 73

Roadmap Software Review Weak Development Team Customer Experience 73

Mixpanel

JANUARY 11, 2021

When we were conceptualizing the online streaming business five years ago, Viacom18 was a traditional broadcast media organization; we had embraced the digital medium as an advertising and marketing tool, but we hadn’t jumped on that bandwagon as a publisher. What is it that you want to achieve when this feature goes to market?

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Guy

SEPTEMBER 27, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Mind the Product

MAY 21, 2018

Yes, the advertised fines are breathtakingly high. Europe vs Global Addressable Markets. I’ve seen a lot of product people and companies try to weasel their way out of GDPR compliance by working out exactly who it applies to. A new Wrinkle in Product/Market fit? That’s not going to change.

Data Visualization 114

Data Visualization User Testing Customer Experience Customer Feedback 114

The Product Guy

OCTOBER 25, 2016

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Marketing – how will you tell people that you’ve built something? Feature factories care little about the answers.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

JULY 13, 2022

Product Coalition publishes the most popular one of the product manager blogs on our list. The Reforge blog helps product managers with topics like analytics , team management and development, product leadership , or product strategy. Easy ways to avoid the product graveyard. First Round’s The Review.

Blog 89

Blog Analytic Tools Research Software Feedback Software 89

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

ProductPlan

DECEMBER 21, 2020

Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. In my years as a product manager and product leader, I’ve seen many product teams draw the wrong conclusions from both failures and successes. Your work on the product is not contributing to your KPIs.

Roadmap 52

Roadmap Software Review Weak Development Team Customer Experience 52

Actuation Consulting

JUNE 24, 2019

Your product launch strategy delineates the approach you plan to take in getting your product to market. You can start ruminating over what to include in your launch strategy as early as the conception phase. Marketing Collateral – What support materials will be needed?

Strategy 56

Strategy Development Product launches Advertising 56

The Product Guy

JANUARY 5, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

Userpilot

JANUARY 26, 2021

It helps product and product marketing teams piece together and analyze the cross-channel data to improve their touchpoints. How do you take action on those insights without taking time off your product roadmap? Customer experience (CX) is one of the main battlegrounds across industries where market share is lost and won.

Data Visualization 98

Data Visualization Analytic Tools User Testing Customer Experience 98

The Product Guy

FEBRUARY 18, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 96

Analytic Tools Research Software CTO Coach Fractional CTO 96

ProductPlan

DECEMBER 21, 2020

Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. In my years as a product manager and product leader, I’ve seen many product teams draw the wrong conclusions from both failures and successes. Your work on the product is not contributing to your KPIs.

Roadmap 40

Roadmap Software Review Weak Development Team Customer Experience 40

Department of Product

AUGUST 22, 2022

With that, we had a little discussion about what the best places for a product leader to focus on might be in the early days after joining a company – and how a leader in product might be able to conduct a ‘Product Health Check’. A strong relationship between product and sales is in itself a health indicator.

User Testing 52

User Testing Feedback Software Customer Experience Product Research 52

ProductPlan

APRIL 18, 2019

Product development efforts can be selectively chosen to experiment with growing the appeal to new pools of users. Marketing activities should also be reevaluated, and the spotlight can shift to growth. Product market fit has been achieved and glaring problems or shortcomings in the product have been addressed.

Analytic Tools 82

Analytic Tools Customer Experience User Testing Technical Review 82

Product Bookshelf

JANUARY 10, 2017

Create and validate your hypotheses about your target market and their unmet needs and then do the same with your value proposition, feature set, and user experience. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen. This is the essence of product-market fit.

User Testing 48

User Testing Product Research Data Visualization Feedback Software 48

The Product Guy

FEBRUARY 2, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

The Product Guy

JANUARY 31, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software Customer Experience User Testing 60

The Product Guy

JANUARY 27, 2017

He grows revenue and adoption, and ensures product by turning business problems into profitable, simple, easy-to-use solutions Jordan works closely with his market, executives, and internal subject matter experts to develop roadmaps, and communicate these roadmaps internally and with clients. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

The Product Coalition

MARCH 11, 2021

Purely selecting ideas based on ICE scores also prevents the use of coherent product strategy, which typically can release more value over time. However, as a business finds Product-Market fit, like Gousto has, identifying these’ silver bullets’ becomes less likely. Having more ideas does not mean having more success.

Product Research 134

Product Research User Testing Customer Experience Data Visualization 134

Usersnap

JUNE 30, 2022

But how do you choose between all of the business strategies out there? What is the best tactic to use in today’s fast-paced market? Product-led growth (PLG) is a model that is user-centric and user-focused. Customer acquisition, expansion, conversion, and retention are product-driven instead of sales-driven. Easy peezy.

Feedback Software 52

Feedback Software Research Software Analytic Tools User Testing 52

Dear Strategy

OCTOBER 14, 2019

That could mean using email blasts, video shorts, promotions, contests, incentives, or other forms of repetitive “advertising” that you might not traditionally associate with getting the word out about your strategy. Dear Strategy: Episode 097. ###. Don’t be – because I promise that I’ll cover this scenario in a future post.

Strategy 40

Strategy Vision Advertising Workshop 40

Userpilot

MARCH 6, 2020

Aunkita Nandi – Managing Director and Product Manager at Tier5 Technology Solutions Pvt Ltd – web development and digital marketing products. Kinga Odziemek – CEO of Brainy Bees , content marketing, social media, PR and link building agency for SaaS, tech and B2B companies. Women in SaaS.

Research Software 132

Research Software Analytic Tools Feedback Software Reporting Tools 132

Amplitude

DECEMBER 6, 2020

You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . If your product marketing strategy and cohort engagement is successful, you’ll officially acquire this customer. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

ProductPlan

APRIL 2, 2019

People aren’t used to buying this product so the focus is on creating awareness and communicating its benefits so people want to actually buy it. When those sales volumes start ramping up, a product is ready to graduate to its next phase. What should product managers focus on for growth phase products?

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61