Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. TL;DR Product and digital advertising come in different packages.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

Alchemer Mobile

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

Feedback Software 244

Feedback Software Research Software User Testing Customer Experience 244

UX Planet

OCTOBER 28, 2024

Part 1: A lone design generalist A brief history of design generalists A few decades ago, every visual designer’s dream job was in advertising — a field where creativity and a good salary converged. But once all those previously unknown questions are answered and solutions are in place, the role of the designer often loses its soul.

Research Software 94

Research Software Analytic Tools Data Visualization Web Development 94

Userpilot

AUGUST 18, 2024

SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-based apps that will help streamline different parts of your business. TL;DR SaaS tools are applications that users can access through an internet connection.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Research Software 104

Userpilot

AUGUST 30, 2024

Enter: product-focused advertising. When implemented well, it can help you attract customers, improve in-app engagement , and drive long-term retention. TL;DR Product-focused advertising is a marketing strategy that aims to generate interest in a specific product by highlighting its key features and benefits. Email marketing.

Advertising 105

Advertising Analytic Tools Research Software Data Visualization 105

Userpilot

MARCH 5, 2025

That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?

Analytic Tools 52

Analytic Tools Feedback Software Research Software Reporting Tools 52

The Product Coalition

APRIL 25, 2022

No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.

Analytic Tools 174

Analytic Tools Data Visualization Feedback Software Research Software 174

Userpilot

MARCH 30, 2025

Finally, your SaaS mobile app is live! I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive. Not only are there over 2 million apps in the Google Play Store , but also about 13% of business apps succeed (even less for consumer apps).

Research Software 62

Research Software User Testing Customer Experience Customer Feedback 62

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? through surveys, interviews, and other Voice of Customer research.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

JULY 9, 2024

Looking for the best customer experience management software to fuel growth and drive product adoption ? This comprehensive guide breaks down the top 10 platforms, comparing features, pricing, and benefits to help you make an informed decision. Research the available options. Search no further. Ready to get started?

Analytic Tools 102

Analytic Tools Feedback Software Research Software Reporting Tools 102

Intercom, Inc.

JUNE 22, 2022

With an open rate of 98% , you can almost guarantee that your most crucial messages will reach your customers – and not only that, 95% will read those messages within three minutes. Intercom’s two-way SMS solution means customers can ask questions and give feedback in the most convenient way, at the most convenient time.

Reporting Tools 211

Reporting Tools Analytic Tools Research Software Feedback Software 211

Alchemer Mobile

DECEMBER 21, 2022

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. This takes some basic research but tools like Statista can help you quickly gather high-level data. If you work in mobile marketing or advertising , demographic information is critically important.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. What are marketing analytics tools?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Intercom, Inc.

MARCH 23, 2018

Advertising legend David Ogilvy said nobody should have anything to do with marketing until they’ve read Scientific Advertising seven times. And when the father of advertising gives you a book recommendation like that, you sit up and take notice. We do our keyword research, we develop buyer personas, and we track.

Books 220

Books Marketing User Testing Analytic Tools 220

Alchemer Mobile

DECEMBER 28, 2021

Obviously, in order to start segmenting on demographic data, you’ll need a system and CRM to collect this information. This takes some basic research but tools like Statista can help you quickly gather high-level data. If you work in mobile marketing or advertising , demographic information is critically important.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

SEPTEMBER 18, 2021

What is a SaaS product with non/poor customer activation tools and rates? A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. What is customer activation in SaaS?

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Conduct research with user surveys.

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? What does a software marketing strategy for SaaS looks like?

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

The Product Coalition

MARCH 16, 2021

Understanding Twitter Twitter is a micro-blogging and social networking service, on which users post and interact with messages known as “tweets”. Twitter is the third most used social media platform across the world with a market share of approximately 12% worldwide. The tweets are primarily famous for their short yet concise nature.

Research Software 175

Research Software Data Visualization Advertising Product Research 175

Intercom, Inc.

DECEMBER 16, 2019

In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. They need to understand the nuances of their prospects’ businesses and sell the value of the solution, not just negotiate on price. We use Intercom as our messaging platform (no surprise there ??)

Reporting Tools 190

Reporting Tools Research Software Marketing Customer Experience 190

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

UX Planet

MAY 27, 2025

With predictive analytics, an essential tool in UX design in the e-commerce industry , we can see into the future and make informed judgments by using it as a crystal ball of sorts. Our specialty is creating future-proof solutions that precisely target your unique industry and target audience.

Data Visualization 100

Data Visualization UX Analytic Tools Customer Experience 100

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. It’s all about context.

Marketing 36

Marketing Research Software Customer Communications Data Visualization 36

Userpilot

JANUARY 27, 2021

How important is the ease of use for the success of your SaaS company? Pawel Banhegyi asked 98 SaaS businesses a bunch of questions that revealed why you should make the ease of use and good, intuitive UX an absolute priority! What about software solutions they have to review based only on a single web page?

Research Software 111

Research Software Feedback Software User Testing Data Visualization 111

Userpilot

AUGUST 30, 2024

In this guide, we’ll walk you through the key steps to conduct a comprehensive competitive analysis in SaaS, giving you the tools to turn market knowledge into a strategic advantage. In SaaS, this also means analyzing competitors’ user interface and user experience. Then, use different digital channels to dive deeper.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Data Visualization 105

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Onboarding KPIs 98

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. What’s the business impact of this challenge for SaaS teams?

User Testing 103

User Testing Product Research Research Software Data Visualization 103

Alchemer Mobile

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

Feedback Software 130

Feedback Software Research Software User Testing Customer Experience 130

Userpilot

JULY 8, 2024

The article explores 20 major touchpoints in a SaaS product journey. To identify the key touchpoints, first research customer expectations and needs. Examples of post-purchase touchpoints include thank you and welcome emails, upsell and cross-sell messages, onboarding flows , self-service resources, and new feature announcements.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

MAY 12, 2022

What tools and channels can a product manager use to effectively announce new products or features? Segmented in-app communications are a great way to announce your product to existing users, enlist beta testers and deliver release notes ; they are also useful for user onboarding after the launch. Use multiple channels to reach users.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 96

Feedback Software Analytic Tools Research Software User Testing 96

Intercom, Inc.

APRIL 26, 2018

Nir’s studies sit at the intersection of technology, business and psychology. A veteran of the advertising and video gaming industries, he has started (and sold) two technology companies and has taught at Stanford’s Graduate School of Business and the Hasso Plattner Institute of Design. That’s just not true.

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