The Accidental Product Manager
SEPTEMBER 25, 2023
Advertising only works if your customers see it Image Credit: Nick Amoscato Every product manager wants to be responsible for a successful product. In order to make your product be a success, you are going to have to get people to buy it. That is where advertising comes in. Are you going to be ready?
The Accidental Product Manager
OCTOBER 2, 2023
Product managers adopt a lo-fi approach to advertising their products Image Credit: nefasth When we think about how we want to present our products to our potential customers, I think that we can all agree that we’d like to make the product look as attractive as possible.
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The Accidental Product Manager
FEBRUARY 19, 2024
TicTok product managers have to deal with new rivals Image Credit: HS You Is there any app that is hotter than TicTok? This would be a great product manager job to have. The TicTok product managers have to start to consider how they are going to react to a changing market. were using TikTok.
Mind the Product
JANUARY 3, 2023
Karen Velasquez is a product manager who has been working at electronic signature provider Signable for the last 18 months. Here’s how she got her job in product. I saw it advertised on LinkedIn. How did you find out about the job and why did the role appeal to you? It was local, I felt [.]
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products.
Product Management Unpacked
MAY 13, 2020
It was on this day in 1931 that the field of product management was born – its birth marked by an internal memorandum written by Neil H. McElroy, manager of Proctor and Gamble’s Promotion department. In many ways, the role of a brand manager has informed the modern-day product manager role. It’s May 13th.
The Accidental Product Manager
APRIL 10, 2023
Roku product managers are creating an ad-supported streaming strategy Image Credit: Mike Mozart The product managers at the streaming hardware provider Roku had a bit of a problem on their hands. Say Hello To Streaming Ads The product managers at connected-TV giant Roku are betting big on ad-supported streaming.
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