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Positioning for Product Managers

Sachin Rekhi

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

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How to Become a Platform Product Manager Without Experience

The Product HQ

People from several different backgrounds decide to become platform product managers and follow a rich and rewarding career that is varied, fulfilling, and well-paid. This article describes all of the essential information needed to begin the journey to becoming a platform product manager.

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Game Product Managers Get Ready For Mobile Phones

The Accidental Product Manager

Videogame product managers are starting extend their product development definition and bring more of their complex, graphics-intense hits for consoles and high-end computers to mobile devices. How can game product managers be successful doing this? However, that is now starting to change.

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Product Management Lessons from Kids Television

The Product Coalition

Helpsters four step product discovery process Subliminal product management messaging At first I I didn’t know if I was over thinking it and/or I’m just hyper aware of work stuff but I couldn’t help (pardon the pun) to draw comparisons between the Helpsters and real life product management.

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NASCAR Product Managers Try To Restart The Race

The Accidental Product Manager

NASCAR product managers try to attract a new fan base Image Credit: roger blake So when I say “NASCAR” to you, what do you think of? They are also hoping that the new car can change NASCAR’s culture, to attract racially diverse team owners and team members and the younger multicultural fans that their advertisers crave.

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How Will Cruise Product Managers Reclaim The Seas?

The Accidental Product Manager

That’s why being a cruise line product manager can be a very good job. Now that they have once again been granted permission to sail, how are their product managers going to go about finding ways to get their customers to come back and travel the high seas with them? Clearly passengers are willing to climb aboard.

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Walmart Product Managers Decide To Bet On Their Stores

The Accidental Product Manager

Walmart product managers think that they know how to compete with Amazon Image Credit: Ben Schumin Let’s face it: being a product manager at Walmart is both the best of worlds and the worst of worlds. The Walmart product managers want to capitalize on its customer data to sell online advertising to brands.