Sachin Rekhi
AUGUST 7, 2019
Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.
Mind the Product
APRIL 21, 2017
How can we design products that users love, while also building a sustainable business model through advertising? User experience and advertisements seem incompatible. . Meanwhile, product managers are tasked with maximising this user engagement and also developing revenue from it. Here’s how: 1. Looks Matter.
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The Product Coalition
MARCH 24, 2021
Helpsters four step product discovery process Subliminal product management messaging At first I I didn’t know if I was over thinking it and/or I’m just hyper aware of work stuff but I couldn’t help (pardon the pun) to draw comparisons between the Helpsters and real life product management.
The Accidental Product Manager
MARCH 21, 2022
Videogame product managers are starting extend their product development definition and bring more of their complex, graphics-intense hits for consoles and high-end computers to mobile devices. How can game product managers be successful doing this? However, that is now starting to change.
The Accidental Product Manager
SEPTEMBER 11, 2023
NASCAR product managers try to attract a new fan base Image Credit: roger blake So when I say “NASCAR” to you, what do you think of? They are also hoping that the new car can change NASCAR’s culture, to attract racially diverse team owners and team members and the younger multicultural fans that their advertisers crave.
The Accidental Product Manager
JUNE 12, 2023
That’s why being a cruise line product manager can be a very good job. Now that they have once again been granted permission to sail, how are their product managers going to go about finding ways to get their customers to come back and travel the high seas with them? Clearly passengers are willing to climb aboard.
The Accidental Product Manager
MARCH 20, 2023
Walmart product managers think that they know how to compete with Amazon Image Credit: Ben Schumin Let’s face it: being a product manager at Walmart is both the best of worlds and the worst of worlds. The Walmart product managers want to capitalize on its customer data to sell online advertising to brands.
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