The Accidental Product Manager

APRIL 10, 2023

Roku product managers are creating an ad-supported streaming strategy Image Credit: Mike Mozart The product managers at the streaming hardware provider Roku had a bit of a problem on their hands. Say Hello To Streaming Ads The product managers at connected-TV giant Roku are betting big on ad-supported streaming.

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The Accidental Product Manager

JUNE 6, 2022

Facebook product managers just can’t find enough news to use Image Credit: Megan Trace. The product managers at Facebook are facing a serious challenge. They have to find ways to expand their product development definition and make Facebook more interesting and relevant to their visitors.

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The Accidental Product Manager

OCTOBER 17, 2022

Product managers are starting to move away from using Amazon Image Credit: Open Grid Scheduler / Grid Engine. So if you were a product manager and you wanted to both advertise your product to your customers and make it easy for them to buy it from you, how would you go about doing that?

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Advertising Customer Experience Product Management Product Manager 65

The Accidental Product Manager

MARCH 21, 2022

Videogame product managers are starting extend their product development definition and bring more of their complex, graphics-intense hits for consoles and high-end computers to mobile devices. How can game product managers be successful doing this? Games for these systems have grown into a big business.

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The Accidental Product Manager

MARCH 27, 2023

Image Credit: Mike Mozart As a product manager, our goal is to get more people to buy our products. If you happen to be selling your products online, both you and your customers are very aware that your advertised price is not what they’ll end up paying – they also have to pay shipping costs.

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Product Management Product Manager User Testing Product Research 65

The Accidental Product Manager

NOVEMBER 28, 2022

Changes at Google will have an impact on product managers Image Credit: Mary Crandall. In order to be a successful product manager, we need to have data. In the world of consumer products product managers have been having it pretty easy in the past few years. So what’s going on?

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The Accidental Product Manager

DECEMBER 12, 2022

Product managers are taking a different approach to vaping Image Credit: Lindsay Fox. It’s currently a tough time to be a product manager for vaping products in the U.S. Vaping products exploded on the scene a while back and have become very popular. Why Vape Vitamins?

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Product Management Product Manager Research Software Government 65

The Accidental Product Manager

DECEMBER 14, 2020

Is it possible that new sources of data will help product managers in hard times? Your best laid plans for how you were going to boost the success of your product at the beginning of the year got turned on their heads. Product managers have to be ready to act upon what the data is telling them.

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The Accidental Product Manager

SEPTEMBER 11, 2023

NASCAR product managers try to attract a new fan base Image Credit: roger blake So when I say “NASCAR” to you, what do you think of? They are also hoping that the new car can change NASCAR’s culture, to attract racially diverse team owners and team members and the younger multicultural fans that their advertisers crave.

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Product Management Product Manager Product Research Technical Review 73

The Accidental Product Manager

JUNE 19, 2023

However, even as you read this, product managers are scrambling to try to win over this one last remaining unclaimed screen. Alphabet and Apple, meanwhile, are itching to put their familiar screens and apps inside vehicles just like they have done with so many other products. Your PC screen is owned by either Microsoft or Apple.

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The Accidental Product Manager

MARCH 20, 2023

Walmart product managers think that they know how to compete with Amazon Image Credit: Ben Schumin Let’s face it: being a product manager at Walmart is both the best of worlds and the worst of worlds. Supercenters are sprawling stores of around 180,000 square feet offering 100,000 products.

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Product Management Product Manager Data Visualization Management 65

The Accidental Product Manager

APRIL 24, 2023

Las Vegas product managers had a problem when the pandemic hit Image Credit: Mathieu Lebreton Generally speaking, being a product manager who is in charge of getting people to go out to Las Vegas and spend their money is not all that hard of a job. Then the pandemic hit. What could they do? million from 28.4 from 89.4%.

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The Accidental Product Manager

JUNE 12, 2023

That’s why being a cruise line product manager can be a very good job. Now that they have once again been granted permission to sail, how are their product managers going to go about finding ways to get their customers to come back and travel the high seas with them? Clearly passengers are willing to climb aboard.

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Reporting Tools Product Management Product Manager Product Research 65

The Accidental Product Manager

AUGUST 8, 2022

If the user subscribes to the music streaming service, they can listen to music from one specific artist or a specific set of songs. Product managers at other streaming services need to realize that Indian consumers are flocking to Gaana, analysts say, because it has been built for them. Image Credit: Gabriel Jorby.

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The Accidental Product Manager

AUGUST 28, 2023

Sometimes good ideas just don’t make it to market Image Credit: Vaping360 As product managers, the one thing that we’d all like to do is to be in charge of a very popular product. However, something that we often don’t consider is that if a product is popular, it’s going to get a lot of scrutiny.

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The Accidental Product Manager

JULY 11, 2022

Chinese product managers are trying to win over millions of Indian users Image Credit: Neha Singh. If you were the product manager for a new social media app, what would your #1 goal be every day when you went to work? There is only one answer to that question: to sign up more users for you app. billion people.

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Customer Experience Product Management Product Manager Reporting Tools 65

The Accidental Product Manager

OCTOBER 31, 2022

Even existing products can be made to seem to be hip Image Credit: Mike Mozart. So here’s a classic problem that product managers are faced with all the time: you are responsible for an established product. What are you going to do to get customers interested in your older product ? Time has passed.

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User Testing Product Management Product Manager Management 65

The Accidental Product Manager

MAY 20, 2019

So if you are running a business and you’d like to keep your customers aware and informed about what products you are offering, what’s the best way to go about doing this? In our modern age, a lot of product managers would look at their product development definition and say that you need to update your web site and they’d be correct.

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Data Visualization Product Management Product Manager Advertising 116

The Accidental Product Manager

APRIL 29, 2019

Over at Gillette , since they make razors, they spend a lot of time thinking about how men shave and they have reached a startling conclusion : their products cost too much! The first are critics who have been saying that Gillette products cost too much. The Gillette product managers have always done it this way.

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The Accidental Product Manager

NOVEMBER 2, 2020

The WhatsApp product managers may have come up with a way to make money Image Credit: Marina Stroganova. So just imaging this scenario: you are the product manager for a wildly successful mobile application. As a product manager, how would you go about transforming your free-to-use service into a money making machine?

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The Accidental Product Manager

NOVEMBER 9, 2020

Botox product managers now have to face new rivals Image Credit: Leslie Nguyen. Good news for product managers – nobody likes to get old! What this means for product managers is that there is a huge market for products that will allow us to avoid looking like we are getting older. The Power Of Botox.

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Marketing Product Management Product Manager User Testing 89

The Accidental Product Manager

JANUARY 30, 2023

Getting clothes that fit has always been hard to do Image Credit: S Pakhrin In the world of fashion , product managers understand that their customer’s #1 driver is that they want to look good. What’s a fashion product manager to do in order to get their products to fit?

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User Testing Product Management Product Manager Product Research 65

The Accidental Product Manager

SEPTEMBER 26, 2022

However, you wouldn’t be thinking that if you were a product manager who works for the stationary bike company Peloton. When the pandemic is over, how are these product managers going to keep a good thing going? This would look good on anyone’s product manager resume. Image Credit: Tony Webster.

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The Accidental Product Manager

MAY 17, 2021

Product managers are starting to view the smaller towns as the next battlefield now that they are already entrenched in the big cities. Product managers are starting to view the smaller towns as the next battlefield now that they are already entrenched in the big cities. The Arrival Of The Food Delivery Services.

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The Accidental Product Manager

MAY 23, 2022

Cigarette product managers see change coming and are trying to prepare Image Credit: Lacey Krusmark. Just imagine if you were a cigarette product manager. You are responsible for a product that is both addictive and reviled. Young people seem to getting the message and are less likely to start to use your products.

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Product Management Product Manager Management Management 65

The Accidental Product Manager

MAY 18, 2020

Product managers need to find a way to redefine the brand Image Credit: Arturo de Albornoz. Can you think of any job that would be more delicious than being a product manager for a pizza chain? It seems as though almost overnight what had been a pretty easy product manager job suddenly became very difficult.

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Product Management Product Manager Advertising Management 65

The Accidental Product Manager

OCTOBER 19, 2020

Product managers who want an audience, are going with an old standby Image Credit: Photo by Anete L?si?a Product managers have had to learn to live in a world that is dominated by these firms. So what value does something as old as email provide to product managers? a on Unsplash. It turns out that it is.

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The Accidental Product Manager

SEPTEMBER 9, 2019

Clearly product managers at the Starbucks coffee chain have no problems getting customers to drop by their stores in the morning and purchase coffee. However, as is the case with product managers everywhere, the Starbucks product managers are under pressure to keep growing the firm’s profits.

Customer Experience 82

Customer Experience Product Management Product Manager Advertising 82

The Accidental Product Manager

AUGUST 31, 2020

The Nexdoor product managers don’t need to explain to people anymore why their neighbors are important. The Nextdoor product managers have made changes to their product development definition in order to respond to the pandemic. Say Hello To Your Neighbor. Second is definitely word-of-mouth.

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Product Management Product Manager Management Management 65

The Accidental Product Manager

APRIL 13, 2020

Microbrands are changing how new products can be introduced Image Credit: Vektorlogo. As product managers, the one thing that I believe that most of us feel that we have a pretty good handle on is how new products are created and introduced. Microbrands are changing our concept of a product development definition.

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Product Management Product Manager Artificial Inteligence Product Research 65

The Accidental Product Manager

JULY 31, 2017

YouTube product managers have some real challenges ahead of them Image Credit: redsoul300. Every product manager dreams of being in charge of a successful product. You can well imagine what a great job it must be to be a product manager who works for YouTube. Challenges That YouTube Is Facing.

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Advertising Product Management Product Manager User Testing 70

The Accidental Product Manager

JANUARY 7, 2019

Focus groups are the way that product managers used to find out how customers felt about their product Image Credit: RSNY. When a product manager is put in charge of a product, one of the first questions that they would like to be able to answer is just exactly what do potential customers think about the product?

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Research Software Data Visualization User Testing Product Management 75

The Accidental Product Manager

MAY 8, 2017

Due to years and years of spending on enormous advertising campaigns, many of us instantly think of drinking a Coke when we want something cold and sweet. For years the Coke-Cola product managers have been riding a very successful product. What’s a Coke product manager to do? What Went Wrong At Coke?

Advertising 62

Advertising Product Management Product Manager Management 62

The Accidental Product Manager

JANUARY 13, 2020

Coke product managers are searching for new drinks to create Image Credit: Mikhail Esteves. Ah, to be a product manager at Coke-Cola. Coke is a huge company, it has a very large market share, and every customer that you might ever want to capture has already heard about about your product.

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Product Management Product Manager Management Management 86

The Accidental Product Manager

FEBRUARY 19, 2018

The product managers at McDonald’s have a problem on their hands. McDonald’s product managers need to take a look at their product manager job description and realize that they have a new job on their hands: they need to figure out how they’re going to go about capturing younger customers.

Customer Experience 69

Customer Experience User Testing Product Management Product Manager 69

The Accidental Product Manager

OCTOBER 29, 2018

Google product managers need to find out what everyone wants next Image Credit: PROid-iom. Even as you read this the Google phone product managers are struggling to figure out what the next big thing is going to be. The Google product managers are finding themselves with new competition these days.

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The Accidental Product Manager

FEBRUARY 5, 2018

However, what a lot of us may not realize is that, depending on where you live, Amazon has expanded their product development definition to sell food. Private label brands, or house brands as they are sometimes known, are products that the seller of the groceries creates. Lots of food. What Are Private Label Brands? In the U.S.

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Branding Advertising Reporting Tools Customer Experience 56