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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
“I soon noticed that while many companies have embraced agile execution, fewer have adopted a truly continuous approach to product discovery. It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” I’ve always been fascinated by the discovery aspect of product management.
Lead with Influence : Align teams, shape strategy, and drive organizational vision. Here’s how to approach it: Tie Efforts to Business Goals : Ensure product management priorities align with what the business wants to achieve. Foster a Product-First Culture : Build collaboration, transparency, and a shared vision from day one.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
Customer representation has always been a key reason for success in product development. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics. Review customer feedback surveys. Revitalize QA as champions.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.
The discussion emphasized that product managers need to: Actively Listen: Understand the perspectives of cross-functional teams and stakeholders to create a shared vision. By running an A/B test on two variations of the onboarding process, a team might identify a version that reduces drop-offs and increases user engagement.
As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. Their current approach lacks a cohesive product strategy. Heather knows something has to change.
The pace of product management has accelerated exponentially in recent years because of agile development and the relentless focus on metrics. Agile is a great software development methodology but it has consumed product managers to the point where they have almost no capacity to do product management. Be sure to verify sources!
If you think about it, eBay’s product catalog should basically include any product that was ever created since many items there are vintage and can be sold for a long time after they are no longer available in other places. Now that we got everyone’s buy-in, it was time to make it a reality. It was a massive effort.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
The team spent months building it, yet users dont see its value. It helps teams uncover real user needs, validate assumptions, and reduce development risks before committing time and resources. It is an actual team effort involving all stakeholders to foster diverse expertise and unique perspectives. Lets dive in.
Brought to you by: • Enterpret —Transform customer feedback into product growth • BuildBetter —AI for product teams • Wix Studio —The web creation platform built for agencies — Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce’s MuleSoft and at Metromile.
What AI Brings to the Table: NLP-powered sentiment analysis : Tools like MonkeyLearn and Lexalytics parse thousands of reviews, tweets, and support tickets to extract user sentiment at scale. User Feedback Analysis: From Chaos to Clarity User feedback is noisy. AI flips the script. AI makes it actionable. Tools to Try: Aha!
In this role, you will leverage your extensive experience turning ambiguous problems into clear and actionable deliverables, aligning internal and external leaders on a shared, ambitious vision. An individual with excellent communication skills, adept at influencing both user-facing and partner-facing stakeholders.
For product managers, this complexity means adopting a more strategic approach to ensure your product meets customer needs, aligns with organizational goals, and delivers measurable value. Product managers must address these factors to ensure the product aligns with changing market conditions and customer needs, even as the company evolves.
Whether you’re building internal tools or customer-facing products, embedded business intelligence (BI) brings the power of data for all users. Introduction to Embedded Analytics Embedded analytics delivers real-time data insights directly within the applications your teams or customers use every day.
Conversely, if the userexperience heavily relies on a graphic user interface, the larger the gap for the product designer toaddress. Often, the differences between these approaches are difficult to prove until they are implemented, delivered to customers, and their real-world usage is observed.
Intelligent applications harness AI to deliver personalized, adaptive, and data-driven userexperiences that surpass traditional functionalities. It helps surface gaps in data or algorithms early, saving significant time and cost later. However, realizing this upside can come with significant challenges.
Whether you are launching a new feature, entering a new market, or improving customerexperience, it takes a symphony of teams. Why Cross-Functional Collaboration Matters Product leaders operate at the intersection of business goals, user needs, and technical realities. Designers need time for exploration.
They drive alignment, translate strategy into action, and make bold decisions that balance customer value with commercial outcomes. It’s about building the right product—at the right time—for the right impact. Product teams are great at developing a vision, but not always at aligning it. It’s designed.
How to Build a Successful Product: Lessons from Launching and Growing a Freight Transportation Platform I joined the company as the first full-time employee and, over five years, tried on multiple roles — from product design to strategic planning. But it’s just as crucial to adapt that plan based on real user feedback.
The rise of intelligent product development powered by AI and now agentic workflowscalls for a new kind of operating model: one that is agile, continuous, insight-driven, and AI-augmented. At Modus Create, we define intelligent product development as: Building software around AI: Where AI is embedded into the product experience (i.e.,
Salesforce Field Service is a market leader with customers including many Fortune 500 companies. Their customers rely on their offline-first mobile app to guide them through complex fieldwork. A person who has 5+ years of experience managing mobile products, ideally in AI-powered or field service solutions.
AI-driven user testing, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows. This guide has all the answers.
Whether youre hiring or job hunting, this roundup is designed to save you time and connect you with the best options available. You should have experience working in a changing environment while designing and implementing new processes. Someone who has a mix of product, project, and people management experience.
The destination: The long-term vision or 'Big Hairy Audacious Goal' (BHAG). eBook Leveraging Product Strategy Read now Why timing and momentum matter The frequency and execution of pivots matter deeply. Or if you take too much time when youâre making the switch, youâll lose momentum.
Customer Success leaders and practitioners, we get it—Pulse 2025 was an event packed with energy, innovation, and bold ideas that left everyone inspired to reimagine the customer journey. Pulse Unplugged is a condensed yet comprehensive virtual experience that showcases the biggest ideas and strategies from our annual conference.
The role will lead a team of PMs and be responsible for increasing the daily active usage of the browser through improving user engagement, retention, and activation. Some mostly focused on the users rather than the technical side of things. Someone with no people management experience. Who would be a bad fit for this job?
Requirements 6+ years of product management or related industry experience. Experience being a hands-on individual contributor while simultaneously managing a high-performing team. Product managers with experience in AI/ML. PMs lacking experience in cross-functional AI projects. Who would be the best fit for this job?
The proximity to the US market, cultural alignment, and favorable time zones make Mexico an attractive destination for many US companies looking to augment their software development capabilities. Geographic Proximity and Time Zone Alignment Mexico’s location adjacent to the US creates significant operational advantages.
Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 1 Focus on Goals and Benefits.
An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. The vision pulls you.”. A shared vision unites people.
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan lives in Manhattan and in his spare time likes to play soccer. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.
Once Upon a Time in Waterfall Land. This sequential, waterfall-based approach used to work when there was little change and innovation, when product managers could correctly predict what the users needed and describe the detailed product functionality upfront. The Brave New Agile World.
And over time, this can mean the difference between a successful versus a failed product. Lastly, to make the most out of this framework, it’s best if your organization has already implemented some variation of the Agile Methodology. Themes, Epics, User Stories. Enough talking. Show me the money.
For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them. Here are some of their takeaways.
There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. And what’s their relationship to the product vision and the product backlog? The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about.
I view it as an entity that creates tangible value for users and possibly customers as well as the business. Once you’ve identified and selected a specific product, you can take the next step and determine the people who are required to create or progress it and generate the desired user and business benefits.
It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] How can you capture the right user stories , for instance, if you are unsure who the users are and why they want to use the product? But don’t stop there.
But the value a product creates is ultimately determined by its users: No product will be successful in the long run if it does not solve a specific user problem, create a tangible benefit, or help the users achieve a specific goal. But the situation is different for product owners in the agile scaling framework SAFe.
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.
The term product owner is commonly used to refer to six different product roles in my experience. A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. I regard a (digital) product as an asset that creates value for a group of users and for the business.
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