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What Is Product Management? Roles, Process, Tools, and More

Userpilot

Product management is equal parts art and science – and it’s vital to the success of your SaaS. Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Product Development Process: The Seven Stages Explained

Userpilot

The product development process is part art, part science, and all important to the success of your SaaS. We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. The next phase is to gather feedback on your MVP.

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Building a Strong Product Vision and Strategy: A Roadmap to Success

The Product Coalition

The Solution: Describe the unique value proposition that sets your product apart from competitors. For example, “Through an AI-powered ride-sharing platform that optimizes routes for reduced travel time and environmental impact.” The Impact: Articulate the positive outcomes your product will bring to users or the market.

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Product Launch Checklist: A Step-By-Step Guide [+ Top Tips]

Userpilot

New feature or product enhancement checklist: Gather ideas for new features and improvements from customer requests and feedback. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. To evaluate your in-app messages, use flow analytics.

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As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

DISQO

Technology has made it possible for endless data about our health to be captured at every (literal) step. Health trends and data can be misinterpreted or misread, and fears of illness unfounded or trips to the doctor unnecessary. This isn’t unique to the world of research.

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As Expectations for ‘Insights on Demand’ Grow, What’s the Ripple Effect on Market Research?

DISQO

Technology has made it possible for endless data about our health to be captured at every (literal) step. Health trends and data can be misinterpreted or misread, and fears of illness unfounded or trips to the doctor unnecessary. This isn’t unique to the world of research.