Centercode

JULY 25, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.

User Testing

Centercode

JULY 28, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.

User Testing

Userpilot

MAY 27, 2025

Conducted in-depth user and market research to validate product-market fit and built a scalable content engine to reduce customer acquisition costs. A member of the Reforge community, he thrives on transparency, agility, and measurable impact. How can Som benefit your company? How can Gordon benefit your company?

Analytic Tools

The Secret PM Handbook

MAY 5, 2017

Agile development methodologies. Market research. There are lots of ways to find market problems or customer desires, and I have several earlier posts that cover some of these techniques. The first box in the Secret Product Management Framework. Product” involves things like: Requirements or user stories or features.

Framework

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile

Product Innovation Educators

JUNE 29, 2020

Leaders of product management need agility, influence, trust, empathy, and motivating vision. 2:00] What is agile product management? Agile product management is product management infused or enriched by agile practices and principles. 2:00] What is agile product management?

Agile

Product Innovation Educators

MARCH 4, 2025

Unlike traditional research projects that often require extensive planning and formal structure, AI-powered approaches offer more agility and flexibility. The speed and efficiency of AI analysis makes it a highly agile tool for course correction. Carmel is passionate about the intersection of psychology and business.

Artificial Inteligence

Product Innovation Educators

DECEMBER 5, 2022

This speaker spoke on The Key to Successful Voice of the Customer (VOC) in Agile Teams. Agile teams need to know what they are developing, and VOC is a tool for understanding what customers need. We’ll discuss how to get more benefits from VOC in Agile teams. 7:34] Tell us about the three pillars of using VOC with Agile.

Agile

The Product Coalition

DECEMBER 21, 2020

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

User Testing

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing

Melissa Perri

JANUARY 4, 2020

We still haven't quite gotten down "outcomes over outputs" yet, but it's moving in a better direction. -- 2013: "What is this Agile thing? 2019: "If someone says 'that's not agile' one more time I'm going to quit" We took some things a little too far, without really understanding them. It sounds like something we should be doing."

User Testing

Roman Pichler

FEBRUARY 2, 2021

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

Agile

Roman Pichler

MARCH 14, 2017

Product managers used to do the upfront market research, product planning, and requirements definition work. By offering the product owner role, these organisations can start working in an agile way without the immediate need to establish a product management group and initiate an organisational change process.

Product Management

Product Innovation Educators

JUNE 10, 2019

How product managers should combine flexibility and rigor in an agile stage-gate process. Just about every organization I have worked with this year wants more agility in their product management processes. They want to get new products to market faster and release enhanced versions in less time.

Agile

Melissa Perri

JULY 23, 2024

Inefficient Decision-Making : Slow or unclear decision-making processes due to a lack of defined authority, product leadership skills, or excessive bureaucracy hinder progress and agility. A strong product culture encourages continuous learning and adaptation, enabling teams to stay agile and responsive to market changes.

Weak Development Team

Product Innovation Educators

JANUARY 13, 2020

That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. Our guest is Jill Soley, a Silicon Valley strategic product and marketing executive. 12:33] What marketing roles and resources can help us in our job? Resource number one is market research.

User Testing

The Product Guy

FEBRUARY 5, 2017

Vice President of Product Management, Survey Products @ Research Now (Dallas, New York, San Francisco, Toronto) Keywords: Market Research , Survey [link]. Associate Product Manager @ OnDeck (New York) Keywords: Agile, APM, FinTech, Product [link].

Product Research

Roman Pichler

OCTOBER 6, 2020

To carry out the discovery work, bring together the right people, product person, development team representative, key stakeholders , and Scrum Master or agile coach, as shown in the picture below. Additionally, I recommend running weekly review sessions to understand the progress of the discovery work and adapt it if necessary.

Product Research

Melissa Perri

JUNE 29, 2017

Scrum came on the scene just before the Agile Manifesto was written in 2001. So this discipline is not new, but it is evolving rapidly as more companies start shifting into software organizations and start structuring themselves around products. It introduced the concept of a Product Owner.

Product Management

The Product Guy

MARCH 17, 2018

Keywords: agile, b2b, ci/cd, roadmap. Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Check out this week’s newest, below…. Product Owner, Servicing @ Capital One (New York, NY). Product Manager, DOWN @ Paktor Pte Ltd (Open to Remote).

Finance

The Product Guy

FEBRUARY 18, 2017

Senior Product Manager @ BAM.ai (New York) Keywords: agile, data science, lean, roadmap, strategy [link]. Product Specialist @ Research Now (Plano, TX.) Director of Product Management, Content Delivery and Visualization @ Research Now (Dallas) Keywords: analytics, Content, data, Market Research, Visualization [link].

Data Visualization

The Product Coalition

NOVEMBER 26, 2019

Agile Development Things don’t necessarily get better with agile development. Agile dev did away with project waterfall?—?Specification On the flip side, many development teams are now fully immersed in “Agile world” that is all about delivering small increments of working code according to strict rituals. Specification

Onboarding KPIs

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. It’s not a rigorous practice by any means.

User Testing

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In this article, you will find out about Lean product management, its pillars, how it can be implemented and how it differs from Agile, and why it can be considered a better method of managing product development. But it is not the only game in town.

Startups

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. But we also have a research consulting team. We’ve got a very strong customer success department that’s experienced in market research. It’s the method part that brings substance,” he said.

User Testing

Good Product Manager

MARCH 18, 2019

Survey: The State of Agile Across the Organization. I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!)

Events

The Product Coalition

AUGUST 3, 2023

Here’s a more detailed breakdown of the steps involved: Market Research and Analysis: Conduct thorough market research to understand the target audience, their pain points, and existing solutions. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

Vision

Product Innovation Educators

DECEMBER 12, 2022

He is also the co-founder of Product Culture—one of his customers said about Bruce, “Coach, trusted advisor, organizational therapist—like me, you’ll probably hire Bruce because of his experience in product management or his skills as an Agile coach.” ” What a great quote. Summary of some concepts discussed for product managers.

Product Research

Mind the Product

JANUARY 22, 2019

We’ve been doing market research for Mapping for Product Managers and it quickly emerged that mapping exercises, whether they are user journey maps, service blueprints, technical audits, or a combination therein, are among the most difficult practices in Product.

Research Software

Product Innovation Educators

MAY 23, 2016

With 75% of their time on tactical activities, 25% is spent on strategic activities – creating business plans, conducting market research identifying potential future partners, and the like. Businesses need to be agile and the use of Agile methodologies is not just for development.

Product Research

Good Product Manager

MARCH 18, 2019

Survey: The State of Agile Across the Organization. I’m conducting some research related to the current state of agile adoption within b-to-b organizations — please take 10 minutes to take part in this survey. Cristina and I will present the results of this research (and more!)

Events

ProductPlan

MAY 22, 2024

Market Research : Problem statements are invaluable in market research by framing discussions and questions. Agile Development : Within agile frameworks, problem statements provide a north star for sprint planning and backlog refinement.

Product Research

The Product Coalition

APRIL 7, 2021

itCraft has a specialized mobile team (Android, iOS & Flutter) and web team working according to the Agile Scrum framework. Their team currently consists of over 100 employees who have delivered more than 200 ground-breaking digital innovations to aspiring businesses worldwide.

Research Software

ProductPlan

JUNE 8, 2021

Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Market research—Helpful, but determine upfront how much you need to know to be confident to move forward to avoid analysis paralysis.

Product Research

Agile Velocity

JUNE 6, 2018

Agile Roles are well defined in any foundational training for Scrum or Kanban. At Keep Austin Agile 2018, I presented a talk called “So You Made Your Project Managers into ScrumMasters: Roles Transitions When Becoming Agile”. Learn Agile. Market research was called out as something that might get lost.

Agile

Userpilot

NOVEMBER 23, 2023

Extensive market research is essential to assess the competitive landscape, identify opportunities, and shape the product vision. Agile is the most common development methodology, so PMs need to be well-versed in its principles. Product manager skills: market research. Product manager skills: prioritization.

Analytic Tools