Airlines Branding Startups Strategy 
Andrew Chen
FEBRUARY 6, 2024
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. As a result, you end up competing with some of the most famous brands in the industry as a result.
ProductPlan
DECEMBER 30, 2019
When there’s no traditional cost of goods sold (COGS) to recoup, the pricing strategy for a SaaS product can go in a lot of different directions. Let’s dive into this complex conundrum, while taking a product management lens to the pricing strategy problem. Demystifying Product Management’s Role in Pricing Strategy.
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Intercom, Inc.
APRIL 18, 2019
There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Over the past few years, Gainsight has grown its revenue more than 1,000% and increased its customer base with brands such as Adobe and Workday. This is episode six of Scale , a brand new podcast series on moving from startup to scale up.
Intercom, Inc.
AUGUST 8, 2019
Content strategy is part of your brand. “In early startup life, it’s great to have remote folks who are around the world for the follow-the-sun model” I became one of the first support people at Twitter, working part-time, remotely, from New Zealand. It’s part of the brand, right?
Intercom, Inc.
DECEMBER 13, 2018
But as the college-dorm-room startup matures, there’s a fascinating twist to be found in the way it applies its new mission to Workplace, a B2B startup within the (former) startup. You really have to think of Workplace as a SaaS startup within Facebook. When Workplace became a real thing at Facebook, I was in London.
Mind the Product
APRIL 18, 2017
Previously, Fraser was Director of Innovation and Transformation at Pivotal and she has founded and served as CEO for several startups, including Luxr, an early Lean Startup firm, and Adaptive Path, the world’s first User Experience firm. Caitlin Kalinowski, Head of Product Design Engineering, Oculus.
Intercom, Inc.
JUNE 3, 2021
And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. Now that the worst seems to be over, what exactly should your strategy look like? But if the strategy was good to begin with, keep at it. How can we accelerate our current strategy? Paul: Yeah.
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