Airlines Customer Experience Product Marketing Startups 
Andrew Chen
FEBRUARY 6, 2024
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. A team busts their ass for months building the first version of their product. Now a big question emerges — how do you get the first people to use your product? It’s almost done.
Product Innovation Educators
JUNE 8, 2018
Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.
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Intercom, Inc.
JANUARY 12, 2022
That stereotypical image of a room teeming with monitors and elaborate dashboards where all the decisions are made isn’t real, and it’s high time we move away from it. Unless you’re looking at the data to understand why your customers are using your products, avoid making decisions based on your expectations of their motivations.
Pragmatic Marketing
MAY 23, 2017
And that bad marketing or branding could sabotage the success of your products? Product/market fit defines the degree to which your product could be successful. Marc Andreessen famously claimed, “The only thing that matters is getting to product/market fit.”
Mind the Product
APRIL 18, 2017
He was the product lead for growth and relevance at Twitter, growing Twitter’s active user base by nearly 10x. Josh was an early employee at LinkedIn and helped establish early models for user growth and launched v1 of LinkedIn Jobs. Caitlin Kalinowski, Head of Product Design Engineering, Oculus.
Intercom, Inc.
APRIL 18, 2019
They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. Prospective customers have to be educated. This is episode six of Scale , a brand new podcast series on moving from startup to scale up.
ProductPlan
DECEMBER 30, 2019
When there’s no traditional cost of goods sold (COGS) to recoup, the pricing strategy for a SaaS product can go in a lot of different directions. Do you give the product away and try to monetize traffic and users through other channels? Should you offer bargain basement prices to capture as many users as possible?
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