Pragmatic Marketing
MAY 23, 2017
As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development. Have you ever considered that good products can’t sell themselves? And that bad marketing or branding could sabotage the success of your products?
Intercom, Inc.
JANUARY 12, 2022
.” But it may be that you’re actually playing against the way people are trying to use the product, and you should instead be saying like, “Hey, they’re using it for Y. It was a collaborative, kind of a Slack-type product that was mobile-focused. Engineering wasn’t a practice that developed overnight.
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Mind the Product
APRIL 18, 2017
Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. Aparna Chennapragada, Director of Product Management, Google. Aparna Chennapragada, Director of Product Management, Google.
DISQO
AUGUST 13, 2019
Across the board, car dealerships, cable companies, healthcare providers, and airlines topped the list. Despite calls for customer-first organizations, it’s clear that very few companies actually put the customer first — and risk alienating them with bad customer experiences or product/market fit that misses the mark.
Mind the Product
APRIL 5, 2017
While chatbots can be a manifestation of your machine learning prowess (or a demonstration of a lack thereof), remember the very basic question on any product manager’s mind: will this new feature add value to my product? A poorly executed chatbot (#abby) will provide more pain and frustration to your consumer than no chatbot.
Amplitude
JULY 29, 2020
While there’s no one-size-fits-all template for building an effective product strategy, be sure to think through these five factors as you develop yours. Product Mission and Vision. A product vision is the big-picture “why” of your company. Why does this product need to exist? But how do you do that? Get Unstuck.
DISQO
AUGUST 13, 2019
Across the board, car dealerships, cable companies, healthcare providers, and airlines topped the list. Despite calls for customer-first organizations, it’s clear that very few companies actually put the customer first — and risk alienating them with bad customer experiences or product/market fit that misses the mark.
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