Intercom, Inc.
NOVEMBER 17, 2021
Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.
Pragmatic Marketing
MAY 23, 2017
The old adage that good marketing can’t sell a bad product is true. As product professionals, we internalize this lesson and combat its occurrence by taking an outside-in approach when it comes to product development. And that bad marketing or branding could sabotage the success of your products?
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Product Innovation Educators
NOVEMBER 23, 2020
He talked with over 140 global business leaders, includes leaders at Google, Microsoft, Coca-Cola, Feeding America, United Way, Verizon, Southwest Airlines, and many more. Microsoft Teams had to figure out how to scale and service their product when its application was far greater than they had anticipated.
Intercom, Inc.
JANUARY 12, 2022
However, we’ve had a great team. If our conclusion is based on data that is manually entered by a sales team, it may just be that that’s the part of the process where the sales team is sloppier about entering that data in Salesforce, and therefore, that conclusion isn’t a reflection of reality.
Userpilot
JANUARY 19, 2021
You should be basing your customer engagement on that activity to gain insights and develop strategies to increase that engagement. Word of mouth in customer development calls. Investing efforts in the customer success team to make sure we have a base of highly engaged customers. What do we measure at Userpilot?
Intercom, Inc.
DECEMBER 4, 2019
One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. 1 Poor definition of value proposition and feature focus. Three reasons companies get this stuff wrong. 2 First-mover disadvantage.
Mironov Consulting
JUNE 28, 2018
Design a change to our new customer signup flow or product-level messaging; deploy to 0.5% Long Sales Cycles, Weak Attribution, Few Data Points. From social team: “4500 likes and retweets of our latest post!” Rigorous A/B testing is a favorite tool in our B2C kit. Digging in: 1. What to do?
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