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Productside | Product Management Courses & Training How WellNest Rebooted ProductStrategy (eBook Preview) When product teams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a productstrategy problem. Thats where the Productside Blueprint comes in.
Second, it wasnt clear to me if and to what extent the roadmap elements were guided by an overall productstrategy. This is necessary, though, to ensure that the roadmap is aligned with the strategy and that user needs and business goals are translated into more specific outcomes. [6] Otherwise, you risk being tool-led.
Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.
A four-layer framework to create a winning productstrategy Today we are talking about creating productstrategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.
Ideation, discovery, research, and analysis all inform the development of a productstrategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of productstrategy often presents challenges for product leaders.
B2C) Align roadmap structure with development methodology Balance customer needs with development capabilities Maintain appropriate levels of flexibility based on market type Understanding these contextual factors helps product managers create more effective roadmaps that better serve both their organization and their customers.
I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present productstrategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).
Listen to the audio version of this article: [link] ProductStrategy Discovery Explained What is productstrategy discovery? More precisely, it is the process of developing a productstrategy whose implementation will likely create the desired value and impact.
I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
Key Challenges in Strategic Product Leadership During our discussion, Atif identifies three main challenges that senior leaders face when developing and implementing productstrategy: 1. The methods and frameworks we discussed can help product leaders work through strategic challenges more effectively.
Why a ProductStrategy Process Matters. An effective productstrategy process should ensure that a valid productstrategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.
To achieve this, perform a stakeholder analysis using a tool like the Power-Interest Grid shown in Figure 1. [2] 2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have.
Market Research Jack emphasizes that market research remains the most important skill for product managers. Modern approaches include: Advanced Research Technologies Eye tracking for user experience studies AI-powered customer insight analysis Predictive analytics for market trends Sensory analysis techniques 6.
Hold Regular ProductStrategy Reviews. A productstrategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
Developing your productstrategy and communicating your product roadmap is a continual improvement process. The post 4 Ways to Level-up your ProductStrategy appeared first on Mind the Product.
In this article, we’ll analyze Snackpass’s productstrategy on social integration, examining how this strategy has contributed to its success and differentiates it from competitors. This innovative approach has not only enhanced user engagement but also fostered a sense of community among its users.
Essential strategy tools and frameworks for product managers Watch on YouTube TLDR Want to level up your product management game? This guide dives into the world of productstrategy, sharing insights from expert Andreas Maihoefer. That’s where the VRIO analysis comes in. Only O or none?
This led to the creation of “product success teams” – cross-functional groups that included leaders from various departments working together to ensure product success in the market. Vice President of Product: Leading Through Others Kim described her transition to Vice President of Product as her biggest career shift.
Systems thinking is a holistic approach to analysis that focuses on the way that a system’s constituent parts interrelate and how systems work over time and within the context of larger systems. How are you applying this mindset in your productstrategy? Let’s talk in the comments! Interested in More?
How to Conduct a Competitor Analysis: A Practical Guide for Product Managers By Adrienne Tan A competitor analysis is one of the essential activities you should undertake before launching a new product or business. Importantly, competitor analysis is not the same as a product comparison.
Get Your PM Leader First 90 Days template pack Download Now Days 3160: Align Strategy and Team Goals Refine or Create an Outcome-Focused Roadmap Strengthen Team Capabilities Continue to Build Stakeholder Buy-In By now, youve mapped out the biggest gaps: maybe no one updates competitive analysis, or user interviews are an afterthought.
The value the product should create is not clearly understood : A validated productstrategy and an actionable product roadmap are missing. If this data is actioned, bad product decisions will be made. Do this at least once per quarter, as a rule of thumb, ideally as part of the productstrategy reviews.
It takes all of the fun out of product management! Step 1: Conduct a Competitive Analysis. A good competitive analysis can be in the form of a SWOT matrix, feature comparison table, or a combination of all of these. Elly is a product manager at an energy tech company in San Francisco. More About The Product Mentor.
Launching a product without a well-defined productstrategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a productstrategy framework that is the foundation of product-led growth ? Productstrategies help you design and grow your products.
Let’s take a look at Porter’s Five Forces framework to analyze how competitive forces impact your productstrategy. Continue reading on Product Coalition ».
For example, a productstrategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
It offers features like auto capture, dashboards, and reporting tools (cohort, path, and funnel analysis) that allow you to perform granular user analysis—helping you quickly identify trends and areas for improvement without coding. What are the 4 major elements of a productstrategy?
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and productstrategy, as the model in Figure 1 shows. [1]
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form productstrategies without a company strategy to hang them on. We can’t build a sensible productstrategy in a vacuum.
What’s the best way to ensure your product hits the right chord with users? A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it.
Listen to the audio version of this article: [link] ProductStrategy and Change Strategy means different things to different people, so let me briefly share my definition. A productstrategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.
In either case, using a product analytics tool to perform user needs analysis is the way to go. To help you with it, we’ve put together a user needs analysis example that outlines the key steps. User analysis offers several benefits, including improved user satisfaction and retention. Let’s take a closer look.
When done right, funnel analysis helps you understand how users move from one stage of the journey to another. Funnel analysis in Userpilot. In this way, funnel analysis can help you determine what needs to be done to improve user engagement with funnel optimization. You can also identify points of friction as users drop off.
A handy stakeholder analysis tool is the power-interest grid developed by Ackermann and Eden. As its name suggests, the grid analyses the stakeholders by taking into account their power and interest; it assumes that people take a low or high interest in your product and have low or high power.
Chris Butler // Philosophie NYC Chris is the Director of ProductStrategy at Philosophie where he helps organizations like Google and PwC with productstrategy and management. Twitter | Linkedin | Blog. He’s previously held roles at Waze, Microsoft, and Kayak.
When I mention Porter's Five Forces Analysis, which is one of Michael Porter's most famous strategy frameworks, some product managers remember learning about it during business school, but most haven't used it since. Applying Five Forces There a two primary ways to apply Five Forces Analysis.
Summary of some concepts discussed for product managers [2:04] You shared a method during your talk called CuCoCo for getting market-driven data to make product decisions quickly. It’s a method for market-driven analysis. It’s a method for market-driven analysis. Can you walk us through the method?
Often due to analysis paralysis , overwhelming amounts of information, or a lack of clear insights that drive product decisions. This demonstrates the value of your analytics efforts clearly while ensuring that productstrategy is aligned with overall business goals.
In practical terms, involve stakeholders and dev teams in decisions that affect the productstrategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. To make things worse, it’s not clear who has the final say on productstrategy changes.
These methods are particularly useful in later stages of product development when you need to test specific concepts or refine your ideas. Essential Quantitative Research Tools Conjoint Analysis: A statistical technique that determines how people value different features that make up a product or service.
Over 8,000 people were interested, so I figured this would be a perfect opportunity to explore my productstrategy skills. A productstrategy is a clear roadmap that ensures a “product or feature” is built for the right reasons, solves the right problems, and stands out from the crowd. Why or why not?
AI can help with: Rapid generation of initial draft product briefs Assistance in structuring briefs with key components Increased output and iterations Brian notes that while AI can significantly speed up the process of creating product briefs, these documents often require nuanced understanding and strategic thinking.
When deciding how much to rely on data, treat it as a compass rather than GPS: Data shouldn’t give you the answer but help to disprove hypotheses Your intuition comes from processing lots of data subconsciously Being “data-driven” can lead to analysis paralysis The right approach is having the right data at the right time and place (..)
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