Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. Centercode’s platform and comprehensive testing services increased time efficiency by 40%. A single, centralized tool for managing all testing data.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Userpilot

JUNE 19, 2024

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Mixpanel

FEBRUARY 2, 2021

A roughly 60% decrease in pricing for online plans to make product analytics more accessible to everyone. We spent more than 6 months doing a ton of qualitative and quantitative research, including interviews with dozens of past, current, and potential customers, market research, and product analysis.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userzoom

APRIL 21, 2020

After I finished my psychology degree, I worked in marketing, PR and events for a few years. This included working at a market research agency that did usability research. I ended up managing the usability program and then I started conducting research. How did you end up in your current UX role at William Hill?

User Testing 93

User Testing Research Software Product Research Data Visualization 93

B2B Product Management

DECEMBER 6, 2016

The Inbound PM role : As an inbound PM, your role is to develop the product or the platform. The Outbound PM role : As an outbound PM, you do the market research. You identify the target market, the market size, you build out the initial vision of the product.

Outbound 45

Outbound Analytic Tools Inbound Research Software 45

The Product HQ

APRIL 20, 2024

These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. It then builds the product’s features, user stories, backlog, and post-launch product analytics.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

JUNE 19, 2024

For example, a B2B company might prioritize experience with business intelligence tools, while a B2C company might value a strong understanding of social media analytics. Looking into tools for customer insights managers? Education and experience alone may not make you the best customer insights manager.

Data Visualization 40

Data Visualization Customer Feedback User Testing User Friction 40

Userzoom

APRIL 5, 2018

Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. If I asked you: “Which tool should I use” and showed you this picture below, what would your answer be? You might have also heard, “ Jared Spool say 8 is not enough.

User Testing 59

User Testing Research Software UX Webinar 59

ProductPlan

JANUARY 17, 2023

Can’t I just use my knowledge of the customer’s domain to create create solutions to their problems?” That’s why I never rely on market research. What Jobs and Ford both understood is that asking customers what they want, asking them for the solution itself, can lead you down the wrong path. question obvious.

User Testing 59

User Testing B2B Customer Feedback Customer Experience 59

The Product HQ

JUNE 10, 2024

So B2B product managers must expose themselves to the outside world and conduct market research and evaluations for new products. User Base When a B2B product manager conceptualizes a new product, they need to ask questions according to user base or market size. A mobile-friendly responsive app that works across mobile devices.

B2B 52

B2B Product Research User Testing Data Visualization 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Even though the role is very versatile and one of the least standardized roles in tech companies, there are core sets of skills you can develop to be in a good position to become a strong Product Marketing Manager. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. However, customer insights can help your teams understand all aspects of your B2B partners.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

BrainMates

MAY 26, 2025

in-app chat or a discord / slack channel). All of these need different solutions. In B2C this may be respected reviewers or content creators. One useful tool to help you work on your value proposition is the Brainmates Idea Pad. In B2B this may be trusted professionals (e.g., accountants) that advise other businesses.

Product launches 40

Product launches User Testing Product Research Marketing 40