Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). I get it—data and analytics sound technical and scary, something only “really smart analytical people” should touch.

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. That company would go on to be acquired by TaskRabbit, where he helped 3x core business volume as co-head of marketing. We raised a $1.5-million now Homeadvisor).

Analytic Tools 189

Analytic Tools Reporting Tools User Testing Data Visualization 189

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. Doing it right is not necessarily so, and especially with product OKRs that are a unique beast. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. Starting with OKRs is easy.

Analytic Tools 200

Analytic Tools Customer Experience B2C Enterprise 200

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. For example, our Sales team is now able to give segmented customer feedback to our product leaders to influence our roadmap.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?

Analytic Tools 98

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 98

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Small but regular improvements are a more reliable way to achieve product-market fit. Disruptive innovation is what many SaaS startups aspire to.

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Mironov Consulting

SEPTEMBER 14, 2020

They don’t value experience running product management teams , instead overweighting narrow technical or market segment familiarity. First, I observe that product titles and roles vary wildly across companies: there’s no consistency even within a segment. And many executives have never seen good product management.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Why The *Right* Personalization Matters So Much in SaaS?

Analytic Tools 98

Analytic Tools Software Review Customer Experience Data Visualization 98

Userpilot

SEPTEMBER 15, 2024

Only Heap, Fullstory, and Posthog offer such functionality among the dedicated analytics platforms. In the article, you will learn what autocapture is, how it works, and what benefits it offers your product team. To use the event data for analytics, triggering, segmentation , or flow creation, label the raw events.

Data Visualization 111

Data Visualization Customer Experience Customer Feedback Analytic Tools 111

Userpilot

MAY 20, 2024

Are you doing enough to lead your company toward product-led growth ? Given the right product growth tools you can transform your product into a self-growth machine. Curious about the tools that make this happen? In this article, we’ll go over 16 tools that each product team may want to have in.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Intercom, Inc.

JANUARY 25, 2023

Product-led growth (PLG) has been embraced by SaaS companies of all sizes as a scalable approach to growing a business, but it is especially appealing in times of economic uncertainty and soaring acquisition costs like we’re experiencing today. And for today’s guest, Mickey Alon , that’s the best way to run a sustainable SaaS business.

Analytic Tools 118

Analytic Tools Customer Experience User Testing B2B 118

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Userpilot

APRIL 24, 2024

This challenge was critical because it could lead to inaccurate product decisions, delays in development , and missed opportunities in a competitive industry. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Companies in the foreign exchange markets make a lot of money. Let’s switch out of ERP systems and become currency traders.” But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 21, 2024

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data. Then, create user segments around these similarities.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

APRIL 18, 2024

Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Userpilot is a product onboarding platform that can help you with that. Book the demo to find out more!

Data Visualization 105

Data Visualization Analytic Tools Marketing Feedback Software 105

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

The Product Coalition

JUNE 17, 2019

Generally speaking, junior Product Managers whose day-to-day centers around the “heads down” Product Owner work for their scrum team will likely be strong in the bottom half of the skills, and if they’re working on a B2C product that likely leans to the bottom-left.

B2C 102

B2C Framework Analytic Tools Data Visualization 102

Melissa Perri

MAY 5, 2016

I was tired of building products that no one used. Watching and waiting for the numbers to go up in Google Analytics, only to be let down again. My team and I spent months building products we thought would be successful, only to be disappointed. When I had the chance to try the MVP approach on a new product, I jumped on it.

User Testing 120

User Testing Feedback Software Customer Experience Research Software 120

Mixpanel

FEBRUARY 2, 2021

A roughly 60% decrease in pricing for online plans to make product analytics more accessible to everyone. in a 5-person startup, everyone has access to all the company’s data already, so the enterprise-grade data classification tools we’d built were of no use to them). . unique end users and all their actions) per month.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product Coalition

MARCH 26, 2019

You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. You can not build a product on day zero that makes everyone happy. Why this complexity?

Enterprise 67

Enterprise User Testing Analytic Tools Research Software 67

Amplitude

APRIL 11, 2019

Everything—down to your contracts, your docs, your sales collateral, and your deployment pipeline—has some impact on how customers derive value from “the product.” Finally, it is not about products “marketing and selling themselves.” Some of the world’s best products require a high-touch, consultative sales approach.

Data Visualization 112

Data Visualization User Testing B2C Customer Experience 112

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. The same goes for product managers themselves. Jump Markets. However, there is also a disadvantage.

Product Management 78

Product Management Product Manager Weak Development Team B2C 78

Revulytics

DECEMBER 16, 2019

The product management community typically represents above 75 percent of the attendee pool at MTP. Other attendees tend to be from business analytics, UX & design, development & engineering, and project management departments. The majority of the attendees are from business and enterprise software/SaaS, consumer and web.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Product Management 76

Userpilot

MAY 21, 2024

Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. What is churn ?

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Amplitude

DECEMBER 6, 2020

In leveraging your existing behavioral data, you can also design meaningful experiences within your product, deliver personalized messages to your users, and run well-informed experiments to improve how you acquire, engage, and retain your users. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. The same goes for product managers themselves. Jump Markets. Jump Markets. However, there is also a disadvantage.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60

Ask Benny

JULY 1, 2019

Too many times, companies look for an exact match of a product manager’s experience with the company’s market or for a very technical product manager that can get very deep into engineering work. The same goes for product managers themselves. Jump Markets. However, there is also a disadvantage.

Product Management 60

Product Management Product Manager Weak Development Team B2C 60