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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

Wondering how to create a resource center for your SaaS product? Essential elements of most resource centers include user documentation , video tutorials , FAQs, a search function, a feedback widget , product updates , and AI tools. Jira’s Resource Center effectively places common solutions at the top, enabling quick user access.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Juggling outdated, disjointed tools is a recipe for team burnout, customer dissatisfaction, and ultimately, churn. Strategy first, technology second. Customer support is more business-critical than ever.

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What is Marketing Research? Examples and Best Practices

Userpilot

If you are seeking insight into how marketing research can influence the trajectory of your SaaS, then you have come to the right place! For SaaS product managers, market research, including competitive analysis, is crucial. Surveys (here – in-app survey templates from Userpilot ). Interviews. Focus groups. Product trials.

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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Which growth strategy is right for your SaaS product?

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management.

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SaaS Reverse Trial: Increase Free to Paid Conversions With This Trial Model

Userpilot

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. A SaaS reverse trial is about granting users access to the full functionalities of your tool for a limited time and downgrading them to a free plan if they don’t upgrade. What is a SaaS reverse trial?

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

For years, we’ve been following a best-in-breed approach, searching for the very best communication app for each specific need. Early in 2017, Dan joined the speech analytics startup TalkIQ, which would later be acquired by Dialpad, as their CEO. Dialpad is a cloud communication and collaboration platform. AI augments support.