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As productmanagers, we often focus on the development and success of the products we bring to market. But there’s another product that deserves just as much attention— you. Why Your PM Brand Matters Your personal brand as a productmanager is essentially how others perceive your skills, expertise, and leadership.
How productmanagers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how productmanagers can use these principles to improve their product development process.
This month’s roundtable brought together a powerhouse panel to explore one of the biggest challenges in product careers today: How do you grow, scale, and stay effective across radically different company environments? Before we dive into the highlights… Want the full, enhanced recap with strategy tools you can use right now?
As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. Wes will also discuss and teach you: Casestudies of successful and failed PLG strategies. But what else do they have in common?
It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. The company’s products are used by 30,000 customers with over a million domains under our management.
Tali Melchior , Director of ProductManagement at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. You can submit your story here.
Advertorial Whether your desktop application is competing with SaaS newcomers or you’re working to SaaSify your on-prem offerings, software usage data is critical to making informed roadmap and customer lifecycle decisions. Read more » The post SaaSifying an on-prem offering: a casestudy appeared first on Mind the Product.
Today, I want to share a casestudy with you about one of those bright spot teams. Before I coached this product team at SEEK , their productmanager had already taken my Continuous Interviewing and Rapid Prototyping courses. We want to take away the “that will never work here” excuse for the rest of the teams.
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
For example, let’s say your team is developing new project managementsoftware for small- to medium-sized businesses. Rather than throwing in one product tour for all users, you can create several, tailored to specific JTBDs your user personas might have. . …and tailored in-app tutorials to introduce core features.
Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many productmanagers and marketers rely on funnel analysis to chart the different paths users take.
I love my job as a productmanager. On the same day, you can be brainstorming different product ideas with designers and engineers. Our company has built a strong product culture. It is giving all productmanagers a lot of freedom and responsibility. They wanted to be part of the solution.
Does your product need a product tour? Before building a product tour, I like to ask one simple question: Will this improve the in-app experience ? But if your product is already intuitive, or if users can find what they need on their own, adding a tour might just slow them down. If it doesn’t, skip it.
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?
In this casestudy, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. They realized a lot of users stopped using their product after downloading it and going through the user onboarding process. To find out why people had stopped using the app, we did what we always do.
Questions productmanagers ask me about how to improve innovation Watch on YouTube TLDR Productmanagers are pivotal in driving innovation within organizations. By mastering these areas, productmanagers can improve their skills, boost their influence, and contribute more effectively to their organization’s success.
Welcome to the ultimate guide to ProductManager interview questions. Product Sense Questions How would you improve our onboarding experience? How would you design a feature that requires third-party API integration?” “What are the trade-offs between building a feature in-house vs. using a third-party tool?”
Productside | ProductManagement Courses & Training Refining Product-Market Fit and Scaling B2B SaaSProducts Most startups dont stall because of bad ideasthey stall because they stop refining their product-market fit and what works. Takeaway: Great productmanagers arent just builders.
Photo by Ian Schneider on Unsplash ProductManagement is one of the hottest and trending career options today. I’ve made the transition from an Analyst to a ProductManager (PM) , which is why many such aspirants often ask me for advice: How do I get into ProductManagement?
Facebook Home is another classical failure of a product not getting market fit: The product was built by people always carrying an iPhone and had no idea how important widgets, docks and app folders were to Android Users. Without understanding the Android ecosystem, it would be wrong to build any products around it.
What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.
Guest Post by: Tiago Resmini (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Erdem Ay ]. A common thing in productmanagement is business leaders (like the head of product or the CTO) not having clear sight of every problem happening with a product or one specific part of a product.
Beable Education is an e-learning platform designed to enhance literacy and prepare K-12 students for life and career success. We chatted with Ann Marie McNamara, Beable’s Senior ProductManager, about how the company used Userpilot analytics and feedback features to enhance user experience and engagement.
It’s not just about training people to conduct interviews , use opportunity solution trees , or test assumptions —though those are all important activities—it’s also about convincing them of the value of these activities and getting the people they work with on board as well. Sandrine Veillet is the Vice President of Global Product at WebMD.
Looking for the best customer engagement tool for your SaaS company? There are plenty of solutions of customer engagement on review sites, but they don’t make the choice any easier. Instead, we decided to focus on customer engagement tools for in-app engagements in SaaSproducts. .
Customer feedback is one of the most valuable tools a business has at its disposal, but it’s often under-utilized. CES (Customer Effort Score) surveys In-person interviews Customer reviews Usability testing In-app usage analytics … But we’re getting ahead of ourselves. the cheerleaders we mentioned earlier?—?can
A self-service data platform is the backbone of informed decision-making and a growing SaaS business. But how do you choose the right data platform for productanalytics ? Let’s go over what a data platform is, its importance, and the must-have features you should consider to choose the right platform for you.
As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female ProductManagers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.
In this guide, we’ll look at eight user onboarding casestudies that can provide inspiration for your own onboarding flows! Kommunicate drives sales-less product adoption through product experiments and tracking adoption rates with Userpilot. Create a multimedia onboarding flow with product screenshots and videos.
Clement Kao is a ProductManager at Blend , a San Francisco-based startup that partners with lenders and technology providers to re-imagine consumer finance. In this guest post for Mixpanel, he shares his lessons on reducing mobile app churn with user analytics. The challenge: reduce churn for a mobile app.
Building a knowledge managementsystem can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge managementsystem that works. Book a demo to get started!
The platform has been funded by the Microsoft Foundation to create 3 million work placements for young tech workers from Africa over the next 10 years. Companies across the world can use The Room to hire top talent from Web Developers, Full Stack Software Engineers, through Data and Financial Analysts, to VAs.
Wondering what the Technology Adoption Curve is? Curious how relevant it is to your work as a productmanager ? The technology adoption curve shows the distribution of users depending on how quickly and easily they embrace technological innovation. Product adoption is necessary for your business to thrive.
Instead, we audition productmanagers (and Designers too for that matter) in the same way actors are auditioned for a movie. So, without further ado, this is how we are hiring the world's best product team. The rest are self-explanatory but I’ve abbreviated them below just in case. not the best candidate.
Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaSproduct marketing strategy, this is the article to read. Both are vital for SaaS success.
In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective. Beyond the Software – How to Get the Best Results from Product Tours.
As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Want to know how to measure your NPS and how to cross-reference it with your user data to guide your product development and onboarding? A really high NPS means that your customers love you and your product.
If somebody asks what’s the job of a productmanager, the only correct answer is?—?pretty In traditional businesses, the productmanager’s role is spread evenly across several departments or individuals. This requires productmanagers to maintain a well-organized, streamlined process of product development.
We used analytics to understand user behaviour on the existing site and even browsed social media channels to investigate the types of questions people in the audience might have when searching Google or talking to their friends on Facebook. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site.
As any savvy productmanager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another impressive dimension of Userpilot’s software is event tracking and feature tagging. Let’s get into it!
What insights can engagement data reveal and how can it help you drive product growth? SaaS companies use customer engagement data to understand in-app user behavior and find roadblocks that impair customer experiences within the product. What is customer engagement in SaaS? What is engagement data?
Marty Cagan is a popular name in the productmanagement world. In many ways, he has shaped how successful products are built and how teams can be organized to work toward excellence. Marty Cagan is a well-known figure in the productmanagement and technology industry. Who is Marty Cagan?
The best product walkthrough tools are the ones that keep evolving and improving year after year. Technology and best practice are always moving on, so don’t waste your time checking out last year’s guides. Check out our selection right now: How do I pick the best product walkthrough tools? They’ll be out of date!
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