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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

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A Leader's Guide to Metrics Reviews

Sachin Rekhi

Ada and I both had the privilege of working at two data-driven companies, LinkedIn and SurveyMonkey , led by two analytically rigorous leaders, Jeff Weiner , and the late Dave Goldberg. One practice that both companies established was weekly executive-level metrics reviews. Why metrics reviews matter.

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What is a customer data platform?

Intercom, Inc.

A customer data platform is software that pulls in multiple data streams into one consistent database that helps to organize and manage customer data. . What is the purpose of a customer data platform? To understand the purpose of a customer data platform, it helps to look at some third-party definitions. .

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User Onboarding For SaaS in 2021: The Ultimate Guide

Userpilot

Good user onboarding for SaaS is part science, part art. A guide on how to pick the best onboarding software. It’s an essential topic for SaaS because of how closely onboarding correlates with financially significant metrics like activation and retention. The best onboarding software on the market is Userpilot.

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Artificial Intelligence for Localization: Cutting Through the Hype to Develop Our Product

The Product Coalition

Let’s talk with Stas about how this kind of solution differs from the traditional approach to localization, how to train a machine and achieve high quality, and what disadvantages there are to artificial intelligence. Nitro is an online professional human translation platform for translating small texts within 2–24 hours. Interesting.

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Net Promoter Score (NPS): The Complete Guide for SaaS

Userpilot

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. We’ve put together this complete guide so that SaaS teams can learn everything they need to know about NPS. That actually makes it relatively low compared to other industries, such as eCommerce and Construction.