This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
When you think of Whatfix, your mind probably goes to a digital adoption or an employee onboarding platform. But for mobile, youd want to invest in a solution that truly gets the job done, aka one that improves user engagement and retention. The question is: Can Whatfix mobile give you what youre looking for? moment faster.
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. This fragmentation occurs when critical business information becomes scattered across disconnected systems, creating dangerous blind spots for product managers trying to make informed decisions.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. However, successful outsourcing requires clear processes, robust governance, and careful partner selection. What Is Outsourced Software Product Development?
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics.
Software development with sustainability in mind is a rising trend in digital spaces. Digital technology has inadvertently become a significant contributor to the growing carbon footprint of the tech industry. As we increasingly depend on digital solutions, the environmental impact of this reliance becomes more apparent.
Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. I review strategies and roadmaps. Other Times, it's due to a lack of skill set in product leaders.
This article provides an in-depth and honest review of the platform. Youll also see where WalkMe performs best and when another tool might be a better fit for mobile app engagement. WalkMe Mobile is a part of the WalkMe platform built specifically for mobile apps. Lets dive in! What is WalkMe Mobile?
Product data capture is essential for SaaS companies looking to understand user behavior, optimize user experiences, and drive product growth. From choosing the right data capture methods to navigating complex tools, SaaS companies must balance the need for detailed insights with the reality of technical constraints.
Generally, a person uses platforms for live streaming, starts the stream, and invites others to watch it happening instead of a pre-recorded video. In technical terms, the data is sent from a remote server in bits and pieces during live streaming. There are no physical venues, equipment, tools, or the presenter.
Data is the engine for SaaS, but without data analyticstools , your SaaS team will not be able to make sense of the data. The right set of SaaSanalyticstools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?
Growing market investments indicate that digital health solutions are becoming more sophisticated and widely accepted. In today’s healthcare, digital technology is becoming increasingly vital. The multifaceted service platform is the solution to the industry’s key challenges. What is digital health?
You can get the answers you need simply from product management analyticstools. To help you know which tool to use, this article will cover the ten best product analyticstools. TL;DR Product analyticstools analyze user interaction, preferences, and engagement with a product.
A self-service data platform is the backbone of informed decision-making and a growing SaaS business. But how do you choose the right data platform for product analytics ? Let’s go over what a data platform is, its importance, and the must-have features you should consider to choose the right platform for you.
90% of the world’s data has been created in the past 2 years, and businesses spend more than $180 billion annually on big data analytics. Today, due to the internet, software development companies collect such vast quantities of data that we have coined a new term for it: “big data.” What is big data analytics?
Which product analyticstools should you be using? How many analyticstools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analyticstools you really need as a PMM. What is product analytics?
In SaaS, the top data analytics trends can either be a revolution or just fluff. So what are the trends in the data analytics landscape that are actually important for product management ?
We also look at the pros and cons of using Mixpanel cohort reports and the reasons you may want to consider an alternative product analyticstool for this job! Mixpanel is one of the most intuitive analyticstools but it can still be overwhelming for non-tech users. That’s the key focus of this article.
Product analytics are crucial for understanding user behavior, conducting conversion optimization, and improving the customer experience. A/B testing tools take that to the next level by letting you test two versions of a product flow, web page, or landing page, then see how the different versions perform. Analytics features.
How to promote data democratization in your SaaS business to improve decision-making ? TL;DR Data democratization is the process of simplifying how data is stored and managed to help non-technical employees access it easily and make data-driven decisions. Non-technical teams will benefit from self-service analyticssolutions.
In data propagation, the information is synced between different locations, for example, different CRMs or analytics products. Many tools offer out-of-the-box integrations that allow seamless 2-way data exchanges without coding. SaaS businesses collect tons of customer data via different channels.
Reveal Embedded Analytics. Businesses of all industries and all sizes incorporate embedded analyticstechnologies and capabilities into their own software, SaaSplatforms, Angular apps , or other apps because of the tremendous benefits that they get. See Reveal in Action.
In 2025, US businesses face unprecedented challenges finding affordable, quality tech talent. The solution? The Indisputable Case: Why India is the Premier Destination for Software Development Outsourcing The global outsourcing landscape offers numerous options for businesses seeking to optimize their software development.
Project Brief The project involves creating a comprehensive finance management app. The app will also provide news and educational content on investments, maturity details for FDs and RDs, and statistical spending insights. Designing applications that address these specific pain points can set the stage for groundbreaking solutions.
Microsoft Excel: The Favorite Tool of Nerds Everywhere Ibrahim Bashir explains in his article entitled “Product Delight: Brain Rewiring” that all SaaS products are competing with Microsoft Excel. Why is change management in enterprise software so hard? Users want to use software that will make it easy to collect data.
AI is revolutionizing product development in ways no technology has before. Instead, they come from a rigorous review of five years of client work, 2024 sales inquiries, analyst insights, and industry offerings. Reinforcement learning will enable agentic AI systems to adapt and improve continuously.
Innovation in analytics and business intelligence (BI) is a must-have for companies trying to ensure a successful future in the digital age. For companies looking to innovate and keep pace with the ever-evolving field of analytics, understanding the trends that will have the biggest impact is critical. Top BI & Analytics Use-Cases.
It involves manually reading many posts or reviewing searches tied to multiple keywords, sifting through numerous irrelevant posts, creating Jira tickets for relevant issues, and ensuring that nothing falls through the cracks. I decided to face it head-on by putting myself, the least capable technical talent, on the job.
Jamie Parkins is a senior product manager at JustGiving, the online fundraising platform that enables people from all round the world to raise money for their cause of choice. Jamie was brought into the company to improve the usability of its charity account and to establish features that would drive more charities to use the platform.
To explain how their system works and tips for implementing a partner program, Ed Krause joins us. He has global responsibility for developing cutting edge technology and competitive advantage for Ford by developing relationships and collaborative projects involving universities and partner companies.
Know Your Customer (KYC) in mobile app banking is designed to protect financial businesses against crimes like fraud and money laundering. On the user’s side, it’s a process where they need to verify their identity, address, and purpose of using the app. Not everyone may have the exact IDs that are required.
Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. By embracing product analytics as a practice , you can turn the sea of unknowns into knowns. Establishing a product analytics practice is a process. The result?
Reveal Embedded Analytics. While businesses continue making analytics and BI their top investment priority, new techniques, and trends emerge, making data analytics faster, easier, and even more powerful. . From this article, you’ll learn: What is augmented analytics ? Who is augmented analytics for?
Looking for a good retention analyticstool and wondering which one of Heap, Amplitude, and Mixpanel is the best option for your SaaS company? There are plenty of tools for retention analytics on review sites, but they don’t make the choice any easier. There is a better tool for your SaaS than Heap!
Additionally, if you simply Google the phrase, ‘data analytics resources’, you will be overwhelmed. 1 The Data Science Roundup by Fishtown Analytics. It’s compiled by Tristan Handy from Fishtown Analytics. They're the creators of hugely popular open source tool DBT. Apache Kafka), distributed systems, and much more. ?
With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. This rapidly evolving digital technology can analyze more data with greater precision than humans. AI provides marketing professionals with an indispensable advantage in this pursuit.
Driven by a passion for making data actionable, Cummings advanced through the ranks in Customer Success, working diligently to bridge the gap between raw analytics and meaningful human experiences. In tech, and especially in AI, the landscape is constantly evolving.
By deeply understanding users’ needs, desires, and contexts, companies can create meaningful solutions that address real human problems. This raises the question: what if we could accelerate and refine user research using cutting-edge technologies like quantum computing and artificial intelligence (AI)?
Innovative technology is the solution. But technology is also a challenge, as too many tools are inefficient and too few tools are incomplete. As an example, TIBCO ® Data Virtualization is pre-integrated with TIBCO’s flagship BI tool, Spotfire ® , but it also works well with Tableau and Microsoft Power BI.
✅ Verified : This guide was written by Alex Reyes , a senior technical recruiter with 20+ years of experience. TL;DR A well-structured data engineer resume: has detailed, hands-on data pipeline experience, highlights projects and impacts, and includes Technical Skills and Relevant Education sections.
Reviewed by Deeptaanshu Kumar, a VP of data engineering (ex-Capital One, Freddie Mac). This guide breaks down the data engineering interview process into digestible sections—from recruiter screens to technical assessments. Mock interviews, technical deep-dives, and practice questions. and schedule subsequent rounds.
Looking for a good SaaSanalyticstool and wondering which one of Heap, Amplitude, and Mixpanel is the best option for your SaaS company? There are plenty of tools for SaaSanalytics on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!
In the last decade, data governance has undergone a transformation. We’ve seen that self-service analyticsplatforms like Amplitude have fundamentally changed how teams interact with product data, their immediate teammates, and their organizations. Prediction 1: Data Governance will be the foundation of customer experience.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content