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Our Chick-fil-A One app is our loyalty app that allows customers to order ahead, earn points, and redeem those points for food rewards. Not only is the purchase funnel a key KPI, but we also monitor how customers pick up their order (e.g. Why did users forget to scan when they used the app?
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Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.
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When in-app messages are best for driving new feature adoption. It means they have to re-learn how to use your app. Answer: What KPI are you trying to affect with new feature adoption? What do your in-appanalytics show about the effectiveness of previous announcements and attempts to drive new feature adoption?
And furthermore, I’d add the medium into the mix as a third dimension, which is the idea that the knowledge can be shared via video, long form essays, podcasts, presentation decks, etc. I used to write on Blogger and watched them slowly stop maintaining the platform after the Google acquisition. Look at your analytics every day.
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Speaking of which: You’ll surely be familiar with some of them, but maybe there are a few new ones in there for you… They are all presented alphabetically below, but we’ve grouped them into five handy categories to get you started: Adoption Terminology. Measurement Terminology. New User Onboarding Terminology. Activation.
A view into Ikea’s integrated activity system. Strains of core activities that run through the organization and stabilize a system just like reinforcing rods made of steel. For instance, the razor company aligned their activities with P&G’s well respected advertising and customer research activity system.
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