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Consequently, these teams relied on: Anecdotal feedback : “Customers love our product, they told me so.” ” Solution-centric data : “We’re making great progress; we’ve implemented 50 more user stories, and velocity is up by eight points!” Ideally, most of the data is automatically gathered by an analyticstool.
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But the world of productmanagement often lacks structure. Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. As productmanagers, these issues come to you ad-hoc.
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I am not a big fan of “standard” KPIs, for example, customer acquisition cost (CAC), churn, and number of active users for SaaSproducts. While it’s helpful to be aware of the indicators that may be commonly used for the type of product you manage, it would be a mistake to blindly adopt them. Less is More.
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OKRs vs KPIs – the most recent darlings of the SaaS world. Initiative: Optimize in-app onboarding. The plan here in order to grow our user base is to optimize in-app onboarding in order to reach that 25% by the end of Q4. What are KPIs? KPI: Run 2k every week. Initiative: Optimize in-app onboarding.
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If somebody asks what’s the job of a productmanager, the only correct answer is?—?pretty In traditional businesses, the productmanager’s role is spread evenly across several departments or individuals. This requires productmanagers to maintain a well-organized, streamlined process of product development.
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The greatest superpower for productmanagers. We have to simplify systems to make business decisions. But that simplicity increases the risk of making costly mistakes for a manager. The problem Decomposition is a classic approach to simplifying systems. how hard is that? But the devil is in the details.
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But it’s an absolutely critical step for any SaaS strategy. Then, I’ll go a bit deeper and look into 10 user persona examples for 3 SaaStools, to showcase how products with several different use cases can have dramatically different personas. SaaS User Persona Example -Userpilot: ProductManager 2.
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According to Gartner, more than 3,000 CIOs ranked Business Intelligence (BI) and Analytics as the top differentiating technology for their organizations. If BI and Analytics is such a game-changer, then why is the average adoption rate in organizations only 32%? But the industry is undergoing a fundamental transformation.
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Test yourself with this word problem: Imagine you’re a productmanager responsible for your company’s new “business messaging and collaboration” product. How do you define retention for this product? This quarter, you’re tasked with improving user retention in the first 7 days, by 15%. A lofty goal!
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What are the best tools for user activation and feature adoption? Which tools do you guys use for user retention? What tools should I use to boost my feature engagement? We get these questions *a lot* in our Product Growth and Retention group (go check it out, BTW.!), Product Growth Tools: Activation.
Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside productanalytics , help product teams understand if they’re meeting their goals. Reviews and ratings to gather testimonials and build advocacy for your product. Book a demo today to see it in action!
I am not a big fan of “standard” KPIs, for example, customer acquisition cost (CAC), churn, and number of active users for SaaSproducts. While it’s helpful to be aware of the indicators that may be commonly used for the type of product you manage, it would be a mistake to blindly adopt them. Less is More.
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For Facebook/social apps this is >50%). Normally you may have different tools for messaging, attribution, a/b testing, etc that generate critical data points and you have to make sure all this data is either in the same repository and/or connected. Pick a visualization and analyzation tool that works for your organization.
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