This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analyticsstrategy. How to apply actionable metrics to different SaaS business stages. What is product analytics?
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech.
Most product teams get mobile appanalytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analyticsplatform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data.
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.
I’m going to take a wild guess and assume that you already understand the importance of mobile in-app feedback tools. You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? Mobile in-app feedback tools & solutions.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the userexperience.
How do you create an experience that captivates users and enhances their learning journey? How can you balance functionality with aesthetics, ensuring your app is both intuitive and visually appealing? Satisfaction leads to positive reviews, recommendations, and increased user retention.
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analytics reports. Despite all these efforts, you’re probably still not acting on product analytics correctly. Kevin has almost a decade of experience working at some of the world’s most innovative software companies.
Let’s explore nine market-proven user onboarding strategies that transform curious first-timers into loyal advocates who stick around long-term. Create personalized onboarding experiences for different users We’ve all heard the phrase ‘one size fits all,’ right? Asana’s in-app onboarding flow.
If youve recently launched a mobile app and want to increase appusers, its going to be an uphill battle. Because most mobile apps lose 77% of their users within 3 days! Sure, you could blame onboarding or a clunky user interface. User acquisition isnt a one-time campaign.
When your company adopts multiple SaaSsolutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. This fragmentation occurs when critical business information becomes scattered across disconnected systems, creating dangerous blind spots for product managers trying to make informed decisions.
Creating a solid app is only half the battle won. Without measuring and aggressively improving the right mobile app metrics, youll struggle to stay afloat. Most appsexperience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain.
The solution seems obvious: improve your customer research process. What is customer research in SaaS? For SaaS companies, this “listening” can take many forms to learn how users interact with their product and uncover areas for improvement. For example, are you trying to validate a new product idea ?
How Rumi Cosmetiques Boosted UserExperience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing userexperience and conversion rate in eCommerce. Ready to uncover their secrets? Keepreading!
Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Product analytics empowers you to understand gaps in your offering and how users engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways.
If there is one thing thats altering the way we create userexperience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). From new UX-related technologies and automation to personalization. To do this, we will analyze effective strategies and refer to some key successful studies.
Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile app market increased to $36.2 Users now expect seamless experiences between web and mobile apps, personalized messaging, and real-time responsiveness.
Are you struggling to make sense of scattered user data? The right customer analyticsplatform helps you uncover exactly how customers interact with your product: so you can spot issues early, optimize user journeys, and drive sustainable growth. Pendo – the best software for product-led insights.
According to a recent survey, 80% of consumers are more likely to patronize a company that provides a tailored experience. This statistic buttresses the importance of personalization during app conversion optimization. You must find the right balance of strategies that bring immediate results while driving long-term product growth.
Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money.
When it comes to apps, the competition is fierce. Nearly five million apps fight for coveted spots on a person’s device. Common reasons why people uninstall apps. One of the strongest points of an app is to have real-time interactions with your customers, without the use of individual login. Distracting in-app messages.
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics.
Optimizing a mobile app isnt just about fixing crashes or improving load times. The real challenge is shaping an experience that keeps users engaged and drives continuous growth. As a product manager, I know that even small friction points cause users to drop off. What is mobile app optimization? Profile startup.
Is your team struggling to determine the return on investment (ROI) of product marketing strategies? In either case, marketing analyticstools can come to your rescue. But with so many analyticssolutions available in the market, how do you choose the right one? Book your demo now to see it in action.
In a fast-paced industry like SaaS, leveraging business analytics effectively can be the key to staying competitive and driving product growth. Business analytics offers invaluable insights that help SaaS companies optimize operations, enhance customer experiences, and make data-driven decisions.
The most successful brands use behavioral analytics to help their marketing, customer service, product, and operations teams drive incredible ROI for their companies. To understand what behavioral analytics is, we have to discuss behavior data. What is behavioral analytics? Why is behavioral analytics beneficial for the company?
According to a 2024 analysis , on average, over 95% of users who download a new mobile Android app abandon it within the first 30 days. This stark statistic underscores a simple truth: a solid mobile app engagement strategy is essential for your app’s success. User journey map template.
Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? TL;DR Customer success software refers to tools that help manage customer experiences and drive customers toward their desired outcomes.
When you think of Whatfix, your mind probably goes to a digital adoption or an employee onboarding platform. But for mobile, youd want to invest in a solution that truly gets the job done, aka one that improves user engagement and retention. The question is: Can Whatfix mobile give you what youre looking for? moment faster.
Most companies are torn between two options: build vs. buy product analytics. Today’s article provides a practical guide to help you decide whether to build or buy your product analyticstool. Build your own embedded analyticssolution when you need: A custom analyticsplatform for internal and customer needs.
Tracking mobile app performance metrics can feel daunting. One look at your mobile appanalytics dashboard, and you just want to shut your eyes and scream in frustration. You aim to extract meaningful insights to improve app performance and user engagement. Ones that track behaviors along those paths.
Wouldn’t it be great to see all user interactions with your product as they happen? Think about all the insights you could gather to improve the userexperience. Session recordings are digital recordings of user interactions with a website or app. Every click, scroll, hover, or keystroke?
The smartphone app has become the front line of financial competition. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. Amazon reshaped retail with customerfocus.
Software development with sustainability in mind is a rising trend in digital spaces. Digital technology has inadvertently become a significant contributor to the growing carbon footprint of the tech industry. As we increasingly depend on digital solutions, the environmental impact of this reliance becomes more apparent.
You finally launched your mobile app. While downloads are rolling in after months of development and a well-formed launch marketing plan, your mobile app adoption metrics show a concerning pattern: users sign up, look around, and quit the app almost immediately. 80% of users abandon apps within the first three days.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?
Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Why invest in a mobile app localization strategy?
So, if you want more than just another pretty siteand youre ready for practical, actionable strategies that actually boost the one metric that matters (conversion)youre in exactly the right place. The secret often lies in the art of UserExperience design.
Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. Understanding your current customer experience helps prioritize the right things that matter to your customers.
Analyticstools offer a competitive advantage for companies investing in prolonged product growth. However, not all companies can invest precious resources in an analyticstool. In reality, some companies are better served using free vs paid analyticsplatforms. There are different types of analyticstools.
Looking for the best no-code SaaStools to build innovative solutions and improve your product management workflows? This article dives into some of the best tools in 2024. The no-code technology offers a drag-and-drop interface that makes these tools easy to use for non-technical teams.
Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.
Product data capture is essential for SaaS companies looking to understand user behavior, optimize userexperiences, and drive product growth. From choosing the right data capture methods to navigating complex tools, SaaS companies must balance the need for detailed insights with the reality of technical constraints.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content