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Alchemer Mobile
DECEMBER 27, 2022
If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.
Alchemer Mobile
FEBRUARY 10, 2022
There are hundreds – if not thousands – of articles in the world covering App Store Optimization (ASO) essentials. While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. App store optimization goals. Description.
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Alchemer Mobile
AUGUST 24, 2021
Even if you are an experienced marketer, it is important to note that app marketing is a totally different ball game, complete with different players and rules. mobile app marketing is a must. And the CPLU metric looks at the cost of acquiring an active user (defined here as anyone who launches your app at least three times).
Alchemer Mobile
APRIL 14, 2022
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Media Apps: News, Telco, Technology, Games, Sports, Music. Summary of Media Apps in 2021. News apps (global news networks, newspapers, etc.). Retention rates for Fans and Risks. ?DOWNLOAD
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Which sophisticated analytics capabilities can give your application a competitive edge? In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence.
Alchemer Mobile
MAY 19, 2022
The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Below is a short summary of how Utilities apps fared in 2021. Summary of Utilities apps in 2021. Utilities apps made huge gains in mobile customer retention in 2021. Shifted emotions by subcategory.
Alchemer Mobile
APRIL 12, 2022
The following data and information on Travel apps is from our 2022 Mobile App Customer Engagement Report. Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. The Travel apps from our research are separated in three subcategories: Transportation, Hospitality & Tourism, and Auto.
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When your customers come to your app, what do they see: clunky, outdated dashboards or a sleek, modern interface? If your embedded analytics are looking stale, leverage these free graphics libraries to take your embedded analytics offerings above and beyond.
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Just by embedding analytics, app owners can charge 24% more for their product. How much value could you add? This framework from Software Pricing Partners explains how application enhancements can extend your product offerings.
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As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. If it sounds like a daunting task, that's because it is.
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Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Speaker: Sriram Parthasarathy, Senior Director of Predictive Analytics, Logi Analytics
Applications with predictive analytics are able to deliver massive value to end users. But what steps should product managers take to add predictive analytics to their applications? In this webinar, we’ll walk through an end-to-end lifecycle of embedding predictive analytics inside an application.
Speaker: Laura Klein, Principal at Users Know and Author of UX for Lean Startups
No one makes poorly designed products on purpose. And yet we have so many of them in our lives. That's why Laura Klein, product manager and UX designer, has a set of tips to help application teams improve their embedded dashboards and reports.
Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT
Most product dashboard review lagging indicators rather than leading indicator and focus on the wrong metrics to move the business forward. When your operations dashboard is well-aligned with your business's goals and access to data is decentralized, that empowers teams at all levels of the organization to make decisions that drive the business.
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Is your in-app guidance strategy based on hard data? In-app guides are powerful tools for delivering exceptional product experiences, but it’s all too easy to use them improperly, or get a little carried away. Or are you just going with your best guess? Are you delivering the right messages to the right people at the right time?
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