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Product Management Skills: Market Research

The Product Coalition

Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

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505: What you don’t know about product innovation limits your influence – with Chad McAllister, PhD

Product Innovation Educators

In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. The Product Development and Management Association (PDMA) offers valuable resources and certification programs for product managers. Innovation is the economic engine for organizations and a key source of new value.

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TEI 307: Introduction to the PDMA Body of Knowledge for product managers and innovators – with Allan Anderson, PhD

Product Innovation Educators

We were there to prepare for the New Product Development Professional certification from PDMA, the Product Development and Management Association. Studying for the NPDP certification was my way to accomplish this. Previously, the Body of Knowledge was expressed as a collection of many books and numerous articles.

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Product Analyst: Responsibilities, Skills, and Requirements

Userpilot

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Let’s dive in!

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Customer Research 101: The Complete Guide for SaaS

Userpilot

According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Be transparent: Be open and honest about your research methods and findings.

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What is Product Ops?

The Product Coalition

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. Check out our certifications here. This article was also published on The Product Management Blog. Are you interested in Product Management? What is Product Ops?

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Outsourced Software Product Development: A Comprehensive Guide

Arkenea

Whether you are a startup evaluating your first development project or an enterprise looking to optimize your delivery model, this article provides clear, actionable insights to make informed decisions. This can include: Product strategy: Roadmap definition, market research, feature prioritization.