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Free vs Paid Analytics Platforms: How to Choose One (+ Best Tools in Each Category)

Userpilot

Analytics tools offer a competitive advantage for companies investing in prolonged product growth. However, not all companies can invest precious resources in an analytics tool. In reality, some companies are better served using free vs paid analytics platforms. There are different types of analytics tools.

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Best Marketing Analytics Software for SaaS

Userpilot

In either case, marketing analytics tools can come to your rescue. But with so many analytics solutions available in the market, how do you choose the right one? In this article, we’ll take a look at a few powerful marketing analytics software, focusing on their features and pricing.

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What is a Heatmap and Why It’s a Game-Changer for Data Visualization

Userpilot

A heatmap is a vibrant data visualization tool that showcases variations in values through a spectrum of colors, making it easier to visualize data and interpret complex datasets by highlighting areas of intensity or interest – like spotting user engagement zones on a website.

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How to Use Data-Driven Insights to Drive SaaS Growth

Userpilot

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. Data-driven insights can help you create resilient product growth strategies.

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Personalization: The Key to Success for Financial Services Product Managers

According to data from EY, financial customers strongly connect personalization with trust. User experience now matters just as much—if not more—than the value-add. But many banking and financial services companies are falling behind on their retail, media, and technology counterparts when it comes to product personalization.

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9 Customer Analytics Use Cases For SaaS

Userpilot

Looking for customer analytics use cases that can significantly improve your SaaS? This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance.

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17 UX Design Principles to Follow for Creating a Great User Experience

Userpilot

Functionality is a must when it comes to attracting customers, but it’s user experience that helps you retain them. Wondering how to create an outstanding user experience ? Read this article to discover 17 UX design principles to drive customer satisfaction and loyalty. Let’s dive right in!